A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...

A growing number of fashion brands are experimenting with AI models, sparking concerns about unrealistic beauty standards and ...

Levi's AI models sparked concerns that the company could profit from the appearance of diversity without investing in it. Levi's has said it remains committed to working with diverse models.

In March 2023, Levi’s said that it would begin testing AI-generated models to ensure more diverse body types and skin tones in its marketing.

Though, digitally created models have featured in international editions of the title: Vogue Singapore previously showcased AI-generated avatars in its March 2023 issue.