For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

If you’re struggling to catch fish, fish finders can feel like a magic bullet ready to solve your problem and fill your creel. While they won’t make up for poor timing or technique, they can be a ...

I’ve been fishing from a Hobie kayak for over 11 years, and when it comes to a fish finder GPS for a kayak, the Lowrance Hook Reveal 7 Splitshot is a rugged and reasonably-priced option. Lowrance ...

HOOK2 Fish Finder Many low-cost fish finders aren’t worth using, but the HOOK2 from Lowrance is a long-running model in the company’s lineup that delivers simplicity and essential functions in an ...

Here, fishy, fishy! Every angler has muttered this phrase at one time or another, but beckoning fish can only get you so far—it helps to know with certainty that there are actually fish in the general ...

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

Darrell Lowrance was not a man who sat still. His passions included fishing and flying, and family members even decades younger sometimes had trouble keeping up with him. It was during one of his ...