NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

One of last Christmas' hottest toys has proven to be just as much of a hit with adults as children, with dozens of grownups sharing videos of themselves using the 'magic' item on TikTok. The $69.99 ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...

Continuously changing trends are common in nearly every aspect of life, from fashion to electronics to beauty. Toys also follow this pattern, and this season’s hottest toys all have one thing in ...

For kids, the thought of performing real magic and creating their own cuddly, furry friend is a dream. With potions, cauldrons and spell books the new Magic Mixies range from Moose Toys is bound to be ...

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...