One of last Christmas' hottest toys has proven to be just as much of a hit with adults as children, with dozens of grownups sharing videos of themselves using the 'magic' item on TikTok. The $69.99 ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

For kids, the thought of performing real magic and creating their own cuddly, furry friend is a dream. With potions, cauldrons and spell books the new Magic Mixies range from Moose Toys is bound to be ...

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...

Following the brand’s success on YouTube with over 12m views, two Magic Mixies specials are now available on streaming giant Netflix. Moose Toys’ Magic Mixies brand, which has dominated toy lists seen ...

Licensing agency WildBrain CPLG has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit, Magic Mixies. These partnerships build on the global success of Moose Toys’ core ...

For kids, the thought of performing real magic and creating their own cuddly, furry friend is a dream. With potions, cauldrons and spell books the new Magic Mixies range from Moose Toys is bound to be ...