New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

The New Balance ABZORB 2000 blends retro design cues with modernized technical details. The shoe also includes a midfoot plate for support and a distinctive, sculptural midsole built for ...