This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic — often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search,

Tech giant Google on Wednesday, August 7, clarified that it still sends traffic from its search engine to websites after several reports and studies claimed that the shift to AI search features and th

This statement feels like a direct response to a recent Pew Research Center analysis that showed searches with AI Overviews resulted in lower click-through rates. Google objected to the conclusions and methodology of that study,

Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday,

Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview,

A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks