Ugly Stik Jr. Combo Manufacturer: Shakespeare It's good that ICAST awards Best New Product Awards in the Kids Tackle category, for it's bound to encourage innovation in youth fishing tackle.

TOP October sea catches will win a 6.5ft boat rod or 12ft beachcaster from Shakespeare's famous Ugly Stik range. Freshwater prizes up for grabs include a Borak 13ft carbon match rod, Borak rear ...

The Shakespeare Ugly Stik was a runaway hit, and it proved two things: One - it was an unbreakable breakthrough. And two - its ugliness hooked more fishermen than any other rod in history.