EMBARRASS, Wis. (WBAY) - After a decorated career in the U.S. Army, a Shawano County man has spent the last 25 years amassing a very unique collection. It’s a collection of vintage outboard boat ...

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of ...

EMBARRASS, Wis. (WBAY) - After a decorated career in the U.S. Army, a Shawano County man is amassing a very unique collection. For the past 25 years, he’s collected vintage outboard motors. Some are ...

Electric power only started making sense for land vehicles about ten years ago, but now the technology is ready to make the jump into the water. Pure Watercraft hopes that its electric outboard motor ...

Not everyone own boats. While it might start that way, the passion consumes everyone until they understand the ins and outs of their personal watercraft like the back of their hands. Eventually, most ...