Stetson hats are an American classic like baseball, apple pie and fireworks on the Fourth of July. The company was founded by John B. Stetson in 1865 during the Gold Rush. "He set out to Pike's Peak.

After Stetson's death in 1906, family members ran the company, taking it to its peak in the 1920s, '30s and '40s, when men and women topped their heads with brimmed felts.

The new Stetson x Ricky Regal is a follow-up to the two brands’ first collaboration in September. The first release delivered the fur-felt Regal 6X, a deluxe cowboy hat that came in three colors.

Stetson's Diamante Premier hat, made with chinchilla and beaver fur, is one of the most expensive cowboy hats you can buy at $5,005.

In Garland, Texas, home of the 140-year-old Stetson Hat Co., the cost of the raw materials determines the bottom line, said Gary Rosenthal, Stetson’s product development manager.