If there was still any doubt about the importance of streaming to the media business, new figures from Nielsen have put that finally and definitively to rest. The media measurement agency said that ...

Netflix has topped the Strategic Counsel’s “Must Keep TV” list for the sixth year in a row as the leading television brand in the U.S. for 2025.

In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said. It is the first time that has happened over a full month. By John Koblin The ...

For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a Nielsen report released Tuesday. YouTube, Netflix, Paramount+ and other ...

May was a banner month in the history of streaming. According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), broadcast and cable viewing ...

The milestone marks a 6% month-over-month increase in viewership and tops May’s 38.8% share, making it streaming’s best month ever (the previous single category record was 40.1%, set by cable ...

Just four years ago, ratings service Nielsen launched its monthly The Gauge reports tracking TV viewership between broadcast television, cable, and streaming. In that time, streaming viewership ...

Streaming TV grew 15% vs. the same month a year ago. Broadcast viewing was down 6% vs. a year ago to 20.8% share, with cable 16% lower to 24.5%.

I cut the cord years ago. But this year, I finally tested all of the best live TV streaming services for Tom's Guide, so I could definitively say which one was the best, and possibly even ditch my ...