Taylor Swift's Eras Tour drew over 10 million fans across 149 shows on six continents, with an average ticket price of $204, despite resale chaos that pushed prices into the thousands.

Swift's "Eras Tour" is officially the highest-grossing concert tour of all time. It kicked off in March 2023 in Glendale, Arizona, and wrapped up in December 2024 in Vancouver, Canada. Advertisement ...

Taylor Swift's company has reportedly purchased the mother of all friendship bracelets. Swift's personal services company, Firefly Entertainments Inc., spent $13,000 on the 140-foot-long ...

Taylor Swift's Team Reportedly Spends $13K on Prop from 'Eras Tour' originally appeared on Parade. Taylor Swift’s team just reportedly made an epic purchase to commemorate the Eras Tour— and ...

Various social media users claimed that their Eras Tour bracelets started to light up in the days after Swift, 35, shared the news about her masters on Friday, May 30. Now-viral […] Celebrity News ...

In May 2025, superstar recording artist Taylor Swift announced she'd regained ownership of her first six albums following a public battle with investor Scooter Braun. In 2019, Braun bought the ...

Share or comment on this article: Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal e-mail 18 ...

Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour in June 2024. (Scott A Garfitt/Invision/AP) Analysis by Emily Yahr I have been to some very loud concerts. Nothing ...

Swift's "Eras Tour" is officially the highest-grossing concert tour of all time. It kicked off in March 2023 in Glendale, Arizona, and wrapped up in December 2024 in Vancouver, Canada.