If low-carb cereal doesn't sound gift-worthy to you, odds are you haven't heard of Magic Spoon cereal. Well, it's about time: The brand's first-ever holiday flavor just hit the site as part of a ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Pop quiz: Cereal is A) a delicious bowl of nostalgia, B) an acceptable lazy dinner, C) probably not the best choice, nutritionally speaking or D) all of the above. Yep, the answer is D. But apparently ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience. Other backers ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...

Cereal is a breakfast favorite. But most cereals are high in carbs and low in protein and fiber, so they may not be the best choice for a meal that can help you power through to lunchtime. Whether you ...

Keto cereal is all over the place. At its best, low carb cereal is a fatty and protein-rich bowl of crunchy morsels with a flavor that comes close to recreating the familiar breakfast cereal classics.

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...