If low-carb cereal doesn't sound gift-worthy to you, odds are you haven't heard of Magic Spoon cereal. Well, it's about time: The brand's first-ever holiday flavor just hit the site as part of a ...

Odds are you’ve seen Magic Spoon on your Instagram feed. But if you haven’t actually tried the low-carb, keto cereal that keeps selling out, now’s the time. Two new summer flavors just hit their ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Cereal, like pizza, is usually one of those foods you tend to leave behind after college — when you ate it for, potentially, every meal of the day and it was, objectively, not that healthy. However, ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...

Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience. Other backers ...

Cereal is a breakfast favorite. But most cereals are high in carbs and low in protein and fiber, so they may not be the best choice for a meal that can help you power through to lunchtime. Whether you ...