The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

Cereal, like pizza, is usually one of those foods you tend to leave behind after college — when you ate it for, potentially, every meal of the day and it was, objectively, not that healthy. However, ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

Pop quiz: Cereal is A) a delicious bowl of nostalgia, B) an acceptable lazy dinner, C) probably not the best choice, nutritionally speaking or D) all of the above. Yep, the answer is D. But apparently ...

Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience. Other backers ...

Eating cereal for breakfast brings you right back to your childhood. But the sugar, gluten, and other additives so many breakfast cereals have just don’t sit the same as they used to. So if you’ve ...

Cereal is a breakfast favorite. But most cereals are high in carbs and low in protein and fiber, so they may not be the best choice for a meal that can help you power through to lunchtime. Whether you ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...