When you step into the newly renovated L.L. Bean flagship, the first thing you see isn’t the brand’s latest collection of field coats or duck boots. It’s fish. As you cross the threshold of the ...

While other outdoor brands are contracting, L.L. Bean is expanding. In the next few months, Orvis will close 36 full-price and outlet stores, REI shuttered its experiences business and said it would ...

L.L.Bean might operate more than 100 stores worldwide today, but back in the mid-’90s, already 75 years into business, there were only two retail locations. The first, of course, was its iconic ...

They’re calling it a “reboot.” An appropriate moniker for L.L. Bean, the Freeport, Maine-based outdoor retailer that launched its business with its now-ubiquitous hunting boots. After seven years, the ...