This $500 Adidas 'supershoe' is about to take over your running club convos

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for ...

Sabastian Sawe's sub 2-hour marathon pushes Adidas ahead in race to fit feet for record feats

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by ...

London Marathon '26: New Adidas Shoe Helps Three Runners Make History

In the high-stakes battle for running dominance, the three stripes just got a big boost.

London Marathon 2026: Which Running Shoes The Top 5 Wore

London Marathon 2026 saw records broken, but one pair of shoes stood up among the pairs worn by the elites this year: the ...
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Adidas record marathon shoe sold out, then hit $3K on resale market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.

Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First

It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and ...

The sub 2-hour marathon shoe hit the shelves this morning — but will cost wannabe runners up to $650

They may weigh less than a bar of soap, but these fresh new sneakers sure will clean out your wallet. See Also Brooks Ghost ...

Adidas: Sawe London Marathon success could see athletes jump from Nike

Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted ...