US retail giant Target has claimed potential confusion with its underwear and sleepwear line, Auden. Read more at ...

The brand is known for its asymmetrical leather handbags, which have been carried by the likes of Taylor Swift and Beyonce.

Target, which relaunched its intimates and sleepwear brand Auden in 2024, expressed concern over possible "source confusion" ...

The Intellectual Property Office of Singapore has assured Aupen that its existing trademark on its register remains valid.

Welcome to Yahoo Singapore's live updates, your guide to some of the most compelling stories unfolding across the digital ...

Aupen, founded by Nicholas Tan in 2022 and known for its asymmetrical leather bags, told employees they would be let go, The ...

Jennifer Aniston stepped out in New York City on Monday in a chic black vest, matching trousers and pointed-toe pumps, but it’s her cool carryall that stole the show. The “Friends” alum debuted a ...

Aupen, popular among A-list celebrities in the U.S., was founded in 2022 by former Singapore national swimmer and model ...

Aupen bags are a budget-friendly hit with celebrities like Taylor Swift, Hailey Bieber and Selena Gomez. Learn more about the brand and shop its purses here.

Aupen's distinctive asymmetrical designs have become fashion's equivalent of a secret handshake—immediately recognizable to insiders while flying under the radar of mainstream luxury.

T. Swift was recently spotted leaving the set of Saturday Night Live with Kansas City Chiefs player Travis Kelce, carrying a little black bag. Swifties want to know, where can we get one?