The Intellectual Property Office of Singapore has assured Aupen that its existing trademark on its register remains valid.

The brand is known for its asymmetrical leather handbags, which have been carried by the likes of Taylor Swift and Beyonce.

US retail giant Target has claimed potential confusion with its underwear and sleepwear line, Auden. Read more at ...

Target, which relaunched its intimates and sleepwear brand Auden in 2024, expressed concern over possible "source confusion" ...

Aupen, popular among A-list celebrities in the U.S., was founded in 2022 by former Singapore national swimmer and model ...

Aupen, founded by Nicholas Tan in 2022 and known for its asymmetrical leather bags, told employees they would be let go, The ...

Aupen, the Singapore-based label known for its star-loved asymmetrical bags, is debuting its first jewelry collection under its partnership with LVMH Métiers d’Art.

Aupen, the buzzy fashion accessories brand worn by celebrities such as Taylor Swift, Hailey Bieber, Jennifer Lawrence, Kylie Jenner and Beyoncé, has always kept its founder’s identity private ...

We tested the viral bag brand loved by celebrities like Taylor Swift and Selena Gomez. From the Nirvana Noir to Nirvana Chain style, here's our honest take on these affordable luxury bags.

It seems every It girl can’t get enough of this unusually anonymous, affordable, and vegan label. Here we examine how the brand did it—and can exclusively reveal Aupen's plans to transition ...