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The Electric Pickup Truck Boom Turned Into a Big Bust
Like a Rock” that fended off decades of challenges from Toyota and Nissan misunderstood their customers’ needs.
Ford Bets Big on EVs, $30,000 Electric Pickup Coming in 2027
The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an affordable electric truck arriving in 2027.
Ford To Build New $30,000 Midsize Electric Pickup In Louisville, Kentucky
Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform starting with a midsize truck for $30,000
Ford Confirms Midsize Electric Pickup Truck For 2027
Ford confirmed that a midsize pickup truck will be the first production model to use its new Universal EV platform, but the automaker has yet to unveil it.
Ford’s Answer to Cheap Chinese EVs Starts With a $30,000 Electric Pickup
The automaker said it would spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, high-tech EVs, and it aims to launch the pickup in 2027.
Ford invests $5B in Kentucky and Michigan plants for new 'affordable' electric pickup truck production
Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's centuries-old assembly line.
Ford’s Affordable New EV “Family” Will Start with a Small Electric Pickup
Ford is looking to have a “Model T Moment,” according to CEO Jim Farley, as it prepares to roll out a new family of “affordable” battery-electric vehicles. But exactly what’s coming? How low will prices go?
What’s This Mystery EV-Looking Pickup Found in a Ford Patent Filing?
This patent application for a newfangled roof tent includes a sketch of a nonexistent Ford pickup truck that looks awfully
Ford's $30,000 Electric Pickup: Our First Look
Ford says its breakthrough affordable EV will offer the interior space of a mid-size truck in the footprint of a Maverick.
Ford Unveils a $2 Billion Facility and Plans for a $30,000 EV Pickup
The company is also rethinking the automotive assembly line in a way that CEO Jim Farley referred to as a ‘radical change.’
Ford announces investment to bring affordable EVs to market, and talks about a new truck
Ford announced the creation of a new production process and platform to help it bring its next EV to market in 2027.

Ford's New 'Model T Moment' Kicks Off with a Midsize Electric 4-Door Pickup for 2027

The 4-door pickup is expected to start around $30,000, and will be the first of a new family of affordable EVs.

Ford Offers Electric 2025 F-150 Lightning Lease Deals for August

Power up your work and life with the 2025 Ford F-150 Lightning. Find out how you can lease this electric truck for a low ...

Bike tester shares head-turning review of 3-wheeled model with room for passengers and cargo: 'Pickup truck of electric bikes'

The three-wheeled electric cargo trike is being hailed as "the pickup truck of electric bikes," as one tester put it, thanks ...

Ford’s Clever Camper Pickup Idea Could Change How You Sleep Outdoors

A new chapter in Ford’s electric vehicle plans will arrive in 2027 with an affordable midsize pickup starting at around ...

Ford's new EV will be a $30K midsize pickup, built using an all-new production process and platform

Ford revealed its plans on Tuesday to make cheaper and cost-efficient EVs, starting with a midsize four-door electric pickup.
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The Electric Pickup Revolution: Trucks Set to Compete with Tesla Cybertruck in Towing

The future of towing is electric, and the shift is happening fast. With the groundbreaking Tesla Cybertruck leading the ...