The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding fried pickles to the mix.

The “Free Bucket On Us” offer is available through either the KFC website or the KFC app. KFC is betting that if you haven’t had its chicken in a while, if you try a free bucket, you’ll remember how tasty those 11 herbs and spices are.

The “Kentucky Fried Comeback” promotion is for an eight-piece tenders or chicken bucket, and comes as a slew of fast food industry players have launched fried chicken items. Last week, McDonald's reintroduced its Snack Wrap ,

We’re well aware of the latest fried chicken rankings and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” said KFC United St

Cluck, yeah! Kentucky Fried Chicken has announced it’s “entering its comeback era” — and offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant. The chain said it has made “great strides” to improve its chicken with a “renewed focus” on what consumers want most.