TikToker Ellie Williams is guiding her female friends to New York’s secret places where they can find the most eligible ...

For some young Americans, a majority of whom are entrepreneurial-minded, unconventional work is a solution to getting ghosted by employers.

My Gen-Z marketer taught me that it's all about authenticity and staying on top of microtrends on TikTok. Here's how to that.

Now, to be fair to zoomers, a few weeks ago there were a few posts — and a write-up from the New York Post, naturally — ...

Josh Levesque refuses "to believe this is a thing that is actually happening" as it doesn't make sense in his millennial mind ...

Millennials and Gen Z are having it out on TikTok over this facial expression. Here’s everything to know about what the 'Gen ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The “Gen Z stare” is a blank look zoomers give to their elders. It’s the latest intergenerational spat to take over TikTok.

Gen Z content creators are doing this in a number of ways, from incorporating food-shaped and food-inspired objects into their rooms and reviving quirky novelty collectibles, much like the Labubu bag ...

In an era where generational divides feel increasingly wide, one middle school teacher is narrowing that gap—with TikTok ...

MOVE over claw clips and cargo pants – there’s a new Y2K throwback taking over TikTok. Gen Z wardrobes are already full of ...