The ITC launched its investigation into Insta360 in 2024 following a complaint by GoPro. In its complaint, GoPro said that Insta360 infringed on patents for the “novel and proprietary SuperView, virtual lens, HyperSmooth, and Horizon Leveling technology” in the company’s HERO and MAX cameras, according to Reuters.

Amazon Prime Day is always a key period for camera buyers as any discount on such a major purchase is always helpful. Despite the tariffs, this year's sale is particularly strong for photography buffs, with big discounts on most of the major brands including some that don't normally offer deals.