Habit Burger & Grill’s marketing gambit continues with an updated In-N-Out billboard. Habit won USA Today's 10 Best fast-food burger rankings for a second year.

Habit Burger & Grill is once again taking a playful jab at In-N-Out Burger after the rival chain slipped in USA Today’s 10 Best fast food burger rankings. Habit’s signature Double Char beat out burgers from In-N-Out and Five Guys to secure the top spot for the second consecutive year.

To celebrate the repeat, The Habit took out a billboard at In-N-Out’s high-profile drive-thru near Los Angeles International Airport. It reads, “Congrats on #2 In-N-Out,” with #2 X’d out and replaced with “#4.”