Embattled Tylenol Maker Kenvue Hires New Marketing Chief

The company plans to name snack food executive Jon Halvorson as it faces a crisis over concerns of links between Tylenol and ...
Adweek on MSN

Rising to Defend Its Billion-Dollar Tylenol Brand, Kenvue Lures CMO from Mondelēz

Tylenol has been in the headlines for the last several weeks-though not for reasons any marketer would want. Despite a ...
Medical Marketing & Media

Kenvue to tap Jon Halvorson as new chief marketing officer

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.
AdExchanger

Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop

Tylenol navigates how to challenge the Trump administration's claims; Netflix viewers are tired of product placement; and US ...
TipRanks on MSN

Kenvue to name Jon Halvorson as chief marketing officer, WSJ reports

Kenvue (KVUE) plans to appoint Jon Halvorson as chief marketing officer amid a public relations crisis regarding claims linking Tylenol and ...
Medical Marketing & Media

The Escalator: Organon, Kenvue, Real Chemistry and more

NRG Therapeutics made three senior appointments in newly created roles: Sarah Almond as VP of translational biology; David Brocklebank as director of clinical operations and Kathryn Oliver as director ...

Mondelez Turns to Generative AI to Cut Marketing Costs by Up to 50%

Jon Halvorson, global senior vice president of consumer experience, said Mondelez has invested more than $40 million in developing the system, which it hopes will eventually produce ready-to-air video ...