Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

McDonald’s reported a more than 6 percent increase in global systemwide sales in the second quarter, according to the company ...

Uber unveiled a $20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on ...

Alaska Airlines' new loyalty plan might resemble how the Marriott Bonvoy program covers dozens of hotel brands in one plan.

With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as ...

Loyalty programs are evolving again. After a decade dominated by branded mobile apps that rewarded guests for scanning ...

Here are three questions our answer engine Ask Skift 2.0 fielded recently, and a brief summary of the responses it gave.

While its stock is out of favor on Wall Street this year, the company is repurchasing a huge amount of stock. Should you be ...

The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the ...

Now, it’s worth noting Stock Advisor’s total average return is 1,047% — a market-crushing outperformance compared to 181 % ...

While Ripple Fries were both a hit and a healthier option for those looking for a crispy side, they’re now a thing of the ...

Social monitoring does more than collect data; by paying attention and thoughtfully responding to mentions, brands can turn ...