New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

The first half of Wednesday Season 2 returns with a bang, soaring up the Streaming Top 10 to take the No. 1 spot.

Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that’s never been done before.

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TVSAN FRANCISCO, Jan. 13 ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new ...

Lawrence saluted Samba’s “ differentiated leadership position as a truly independent first-party data provider.” As connected TV “ continues to accelerate its share of overall consumer ...

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to ...

Samba TV publishes more Smart TV apps than any other company in the world, and Samba TV's software and applications are currently available on over 30 million screens in 118 countries.