Ad Age caught up with German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.

Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages ...

Kurppa Hosk boils down the Scandinavian brand re:member’s pitch to the most basic essentials.

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s ...

Ad Age readers have chosen the first-ever Super Bowl LX Ad Champion. See the winner and the voting breakdown with methodology ...

Champion” reflects the league’s read on the national mood, fan growth strategy and the creative risks of restraint.

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and ...

Anomaly spot, directed by Julian & Quentin, debuts during Milano Cortina and will air around the Super Bowl as well.

ChatGPT, Meta, Amazon, Base44, GenSpark and other brands are turning Super Bowl LX into a tech battlefront, with advertising ...

CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.

Super Bowl 2026 ad review—the best and worst commercials At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.