Norm de Greve touted a new AI-powered ad tool GM developed in-house called Metropolis at the 2025 ANA Masters of Marketing.
Article 41 co-founder Vickie Segar will fill Ogilvy's newly created role as global chief sports and entertainment officer.
VML’s North American chief creative officer discusses banishing despair and the value of specificity. (VML) By. Tim Nudd. May ...
No Lay’s, No Game” platform from Slap Global returns as the PepsiCo brand rethinks its audience engagement.
A stagnating beer market has pushed Yuengling to more clearly define what it stands for.
Small New York and director Benjamin Nicolas introduce the newly merged California health system for kids.
Innocean USA’s new ad uses puppetry to charmingly highlight the emotion of driving.
Microsoft tells the story of a florist who uses Copilot to discover an untapped opportunity.
Quarterly data from Affinity Solutions shows how chains are struggling to grow repeat purchases year over year.
Pereira O'Dell President Mona Munayyer Gonzalez answers career questions about work-life balance and maintaining your voice ...
BBH USA’s effort for Eagle tires, launched during the Kentucky Derby, focuses on emotion rather than product.
OpenAI has finally signaled that advertising is coming to ChatGPT, but there are still many unknowns about how it will work for brands.
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