Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.

BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...

The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.

The advertising industry is having the wrong conversation about AI. Much of the focus has been on automation: faster planning, activation and optimization, with fewer manual tasks. Those efficiencies ...

Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.” ...

How brands can recover the philosophy embedded in the old term and give consumers a real response instead of an impression.

The maps company topped the App Store last week after ignoring President Trump’s “Lake America” rebrand.

Hyundai’s new spokesperson debuts during tonight's NFL opener with a voiceover for ”The Mark of a Warrior,’ a Hope on Wheels ad depicting a child’s battle against cancer.

Small Agency Network members share what they’ve gained from Ad Age’s year-round community for independent agency leaders.

The Oct. 6 breakfast will explore how women are gaining equity, capital and decision-making authority across the industry.

The Giants running back appears with his rescue dog Duke as the NFL signs its first official pet food partner.