Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.
Wednesday’s Grand Prix winners include KitKat's heist PR masterclass, Heineken's IRL Whatsapp campaign and Uber Eats' customizable Super Bowl commercial.
Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.
Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.
Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.
Robert Wong of Google Creative Lab explains the expansion of what used to be a two-hour lunch. Cannes Lions Day 3—AI marketing’s challenge and the search for coffee and air conditioning ...
EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and ...
Verizon is carving out a hockey hunk-focused marketing niche.
How and why agencies are introducing new trainings on basic communications skills.
Monday’s Grand Prix winners include Hyundai’s audio campaign, The Ordinary’s dystopian film and Novartis’ cheeky prostate ...
Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.
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