Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...
The THC beverage brand is testing AI’s ability to create short content for attention on social media.
FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, ...
The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.
Happy Friday, and welcome back to Agency Brief. This week, we’ve got the scoop on Raymour & Flanigan’s media review, plus a ...
WPP now expects a steeper drop in 2025 revenue than it previously anticipated.
Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time for in-person experiences.
The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.
Reddit is also trying to capitalize on a growing trove of user posts that have become valuable training data for AI companies.
Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...
Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...
A Droga5 spot timed to Thanksgiving will be followed by more Facebook holiday ads, app features and partnerships with colleges.
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