Marketers are feeling pressure to adopt AI, but it’s not always clear which tools to buy or build. Ad Age put together this guide to help.

The machine supplies the scale. Humans supply the taste, intuition, and strategic context.

Alex Prager directs Fallon’s four-minute film made with physical castles, puppets, handmade costumes and a live orchestra.

This week, we’ve got the exclusive on Five Guys’ media shakeup, plus the scoop on Dave’s Hot Chicken’s creative review.

Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to ...

Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...

Today’s affluent consumers don’t simply want to buy into a brand’s identity—they want the opportunity to make it their own.

Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up their creator marketing efforts.

The VP of integrated marketing experiences for North America at Coca-Cola is a 2026 Ad Age Leading Women honoree.

The associate creative director and copywriter at McCann New York is a 2026 Ad Age Rising Star.

Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up ...

The autonomous taxi company is conducting an agency review as it plans its first national Big Game spot next year.