The league's “Hot for Hockey” misfire shows the risks of courting new audiences—and how teams can better understand the fans they hope to attract.

As AI transforms advertising, marketers have an opportunity to shape the rules around authenticity, disclosure and consumer ...

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

Skims, Liberty Mutual and Pixar were among the brands that gained ground in the third quarter of 2026.

There’s Magic Inside” pairs two familiar comedic faces with a major expansion of the retailer’s Herald Square holiday attractions.

The New York agency embraces optimism, maximalism and two giddy exclamation points as a new generation takes charge.

As the acclaimed indie celebrates a milestone, Chad Broude and Mark Gross are also preparing for the next era.

Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it's just one part of a ...

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...