Details on eligibility, required materials and deadlines for the 2026 Ad Age Media Buying Power List, which is free to enter.

The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.

AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.

Genspark pits ChatGPT and Claude in a lemonade stand-off, advertising greats create spots with Google and a chicken rides a unicycle.

Tiffany Rolfe, Jayanta Jenkins and Susan Credle discuss the spots they made with Google Flow for small businesses.

Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.

Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.

Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.

Read the Ad Age Encyclopedia entry on out-of-home (OOH) advertising.

Read the Ad Age Encyclopedia entry on owned media ...

Learn about Ad Age’s 2026 class of Leading Women and Rising Stars, plus the recipient of this year’s Vanguard Award.

Read the Ad Age Encyclopedia entry for social commerce.