Two major biopharmaceutical media accounts currently handled by Omnicom—Bristol Myers Squibb and Gilead Sciences—are in ...

April Fools’ Day used to be a huge brand holiday; almost every brand would weigh in with some kind of gag. This took a hit ...

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for ...

Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for ...

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some.

Publicis Groupe took The Trade Desk to task over what it claimed were hidden fees, and that set off an industry-wide ...

As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention ...

Genesis Motor America Chief Marketing Officer Amy Marentic discusses the luxury auto brand’s marketing approach.

Claude Code, Replit and OpenAI’s Codex are proving useful to agencies’ internal teams and, in some cases, real client work.

KFC Canada expands its “Kyle F*cking Connor” campaign, and Melanoma Fund’s striking alpine landscapes aren’t what they appear ...

W+K campaign builds out a fictional rivalry, letting fans choose sides through themed meals and interactive content.