Farmers Insurance is reviewing its media and creative accounts after more than 15 years with RPA.
Auras, or the colorful, invisible energy fields believed to surround people and other living beings, are the latest ...
Read the Ad Age Encyclopedia entry for programmatic advertising.
College basketball analyst Dick Vitale, aka Dickie V, helps Planet Fitness hype its PF Black Card.
Cost per action, or CPA, is a performance-based pricing model in which an advertiser pays only when a specific action is completed. That action can range from a purchase or subscription to a lead form ...
Read the Ad Age Encyclopedia entry on behavioral targeting.
Read the Ad Age Encyclopedia entry on omnichannel marketing.
Read the Ad Age Encyclopedia entry on lift testing.
Read the Ad Age Encyclopedia entry on audience targeting.
This week, we’ve got the exclusive on Ooni hiring a media agency, plus the scoop on Canva hiring Quality Meats for an ...
March Madness spot from Majority anchors a broader digital and social rollout built around humor and cultural memory.
The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.
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