Booking.com says, “There are better places to be hot.” ...

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.

T-Mobile works with Panay Films, Monks and BarkleyOKRP on various parts of its business. (Bloomberg) By. Brian Bonilla. July 02, 2026 05:10 AM EDT ...

Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

These 10 campaigns dominated their categories and impressed other juries in the festival.

Freeman also discusses creating an agency environment where employees can stay for years.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

Knowing when to push back can protect the work, strengthen client relationships and build better brands over time.