Arnold campaign uses historical hindsight and humor to reinforce the bank’s long-running “Brilliantly Boring” platform.

Laughlin Constable and Prettybird directors The Coles serve up a product message wrapped in the glow of summers past.

Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.

Cannes Lions trophies are still valued, but only if award wins are linked to results.

One year after officially debuting Marriott Media Network, the hotel chain has grown its media partnerships with United Airlines and expanded its personalization offerings for advertisers.

Directed by Sanjay de Silva, the VCCP spot contrasts the event’s calm setting with its fierce on-court action.

And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?” ...

A new campaign from Fig moves beyond orange juice to showcase a broader range of fruit-based beverages.

The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.

Ad Age explores how the merger has in part impacted the festival’s awards, how Omnicom plans to show up on the Croisette and what opportunities, if any, exist for rivals.

Dick’s Sporting Goods and Adidas are highlighting the in-store experience in their collaborative World Cup campaign.

The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.