OpenAI has finally signaled that advertising is coming to ChatGPT, but there are still many unknowns about how it will work ...

VML New York and Mexico team up on a playful campaign built around the usually colored Belted Galloway cattle.

Publicis, Omnicom, WPP, Dentsu, Havas, Horizon Media and Stagwell built operating systems for brands using generative AI and ...

Gen Z’s push to make “2026 the new 2016” reflects the age cohort’s disillusionment with the current state of social media.

Tombras’ acquisition of Opinionated may kickstart a busy year of dealmaking, and independent agency founders face some tricky decisions.

Publicis, Omnicom, WPP, Dentsu, Havas, Horizon Media and Stagwell built operating systems for brands using generative AI and agentic technology. Here is how they compare.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends.

This week’s roundup features the implications that ChatGPT ads could have on other AI search platforms' advertising efforts ...

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative shops.

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative ...

Hershey’s says the biggest prizes at Milano Cortina will be smiles. The deal brings together one of the industry’s most fully ...

The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative ...