Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.

Ad Age’s 2026 Leading Women share what leadership lessons no one prepared them for, and instead they had to learn the hard way.

Indeed CMO James Whitemore talks about deprioritizing immediate conversions, changing a brand’s marketing strategy after joining and marketing to consumers with AI anxiety.

Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.

As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay excessive fees tomorrow.

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Today’s affluent consumers don’t simply want to buy into a brand’s identity—they want the opportunity to make it their own.

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The VP of integrated marketing experiences for North America at Coca-Cola is a 2026 Ad Age Leading Women honoree.