Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

Dolly Parton’s career offers six actionable lessons for brands to build authenticity, relevance and universal appeal.

The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.

Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.

Infiniti shows off the QX80.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.

It’s hard being a chief marketing officer for AI products, but they could find advertising inspiration from rivals and cut ...

Are you a print subscriber? Activate your account. By Will Johnson - 5 hours 56 min ago By Ewan Larkin - 6 hours 26 min ago 6 hours 26 min ago By Garett Sloane - 6 hours 26 min ago By Adrianne ...

As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...