Quarterly data from Affinity Solutions shows how chains are struggling to grow repeat purchases year over year.

Pereira O'Dell President Mona Munayyer Gonzalez answers career questions about work-life balance and maintaining your voice ...

IBM, Acura and Microsoft are among the brands making agency changes.

Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.