Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...
Novartis leaned into real-time content creation and community engagement to encourage men to get screened for prostate cancer.
From Clues to Clarity” for BridgeBio Pharma won gold for Technology-Driven Campaign of the Year among suppliers, vendors and ...
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Froedtert & the Medical College of Wisconsin’s ‘Let’s Push Ahead’ drove awareness—and appointments
The health network’s campaign drove people to schedule orthopedic appointments.
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
United Therapeutics’ animated series “Skivolo’s World” made complex conversations about pediatric cancer accessible to young ...
NorthShore Care Supply’s “Ending Health Stigma” won gold in the suppliers, vendors and pharmaceutical companies category for Purpose-Led Campaign of the Year.
The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a lasting impression.
The Level I trauma center showcased its services through a 3D billboard.
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