Accenture Song's executives are finally opening up. Top row, L-R: Nevine El-Warraky, Arun Kumar, Neil Heymann, Dimitri Maex, ...

Brands have launched apps and forged partnerships with OpenAI to improve visibility inside of ChatGPT—but there are risks.

The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.

Creator marketing needs measurement to truly thrive.

Brands have launched apps and forged partnerships with OpenAI to improve visibility inside of ChatGPT—but there are risks.

Today’s shopper doesn’t distinguish between entertainment and commerce. Amazon Ads was built for exactly that reality.

A practical decision tree helps marketers use AI in advertising responsibly, with clear steps to earn Gen Z trust and avoid ...

Jessica Jensen joined LinkedIn as chief marketing officer in early 2025.

Uncommon spot rethinks the airline safety message as a narrative about escaping modern-day frustrations.

The burger chain looks to stage a turnaround through better marketing and customer engagement.

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as ...

Agency leaders discuss how they set up youth advisory panels that have resulted in successful campaigns and new business wins ...