PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

Dolly Parton’s career offers six actionable lessons for brands to build authenticity, relevance and universal appeal.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

McCann ads show how texts, emojis and shorthand can create confusion across generations and relationships.

Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

Dentsu Creative will support the pharmacy and insurance giant’s creative efforts, while Omnicom retains media duties.

The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.

Infiniti shows off the QX80.