Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even as chains continue selling abundance.

The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.

Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.

The sparkly spot from It’s Advertising Time includes a new verse to promote the updated menu item.

Whitney Magnuson, VP and head of brand and media at Zoom, discusses the company's changing media operations.

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term ...

This week, we have the exclusive on Hershey Co.'s latest agency shake-up, this time around its salty snacks portfolio, plus ...