The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.
The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.
Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and ...
Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.
Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.
3d
Cindy Rose prioritizes clients and investors over public events during her first Cannes as WPP CEO
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...
Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
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