The autonomous taxi company is conducting an agency review as it plans its first national Big Game spot next year.
Chrissie Hanson is one week into her new gig at Dentsu, where she serves as North America media CEO and global brand president of Carat.
The autonomous taxi company is conducting an agency review as it plans its first national Big Game spot next year.
The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.
Honorees share how new jobs, new projects and new countries have shaped where they are today.
The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.
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Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...
Indeed CMO James Whitemore talks about deprioritizing immediate conversions, changing a brand’s marketing strategy after joining and marketing to consumers with AI anxiety.
Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.