Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

The interactive campaign lets fans reserve the hotels, activities and attractions featured throughout the creator’s U.S. adventure.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of ...

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year. Kraft Heinz is naming Dentsu’s Carat as its U.S. media agency following a ...

Here are the executive moves you need to know this week.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners ...

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.