Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.

AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

Thursday’s Grand Prix winners include AXA’s highly awarded domestic abuse campaign and Columbia’s challenge to flat-earthers.

EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

See a message from Flavor Flav, AI advice from Cindy Rose and a brainstorm from Kristen Cavallo and Susan Credle.

Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.