Growth comes from new buyers, not from doubling down on the diehards.

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and the growing role of creators.

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.

The Immigrant Factor” reshuffles the tournament favorites by sending stars back to their ancestral roots.

The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic ...

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic ...

Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.

The chain partners with local artists in a campaign from agency First Rodeo.

Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate ...

Marketing leaders must actively communicate their business impact to reposition marketing as a growth driver, not just a support function, within their organizations.

The brands and agencies that benefit the most from AI aren’t the ones with the best models, they are the ones working with ...