Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

Understanding the socio-economic factors driving a trend is key.

Subway hypes its new Doritos Hot Honey Chicken Nachos.

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

Ad Age’s 2026 Creativity Awards honor the industry’s most compelling work and the people who made the campaigns come to life.

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.

James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.

Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.