The league's “Hot for Hockey” misfire shows the risks of courting new audiences—and how teams can better understand the fans they hope to attract.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

Ross Dress for Less opened 35 new stores in the third quarter, while Dick’s Sporting Goods (8th) ran the “Where It All Kicks ...

As AI transforms advertising, marketers have an opportunity to shape the rules around authenticity, disclosure and consumer ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

The New York agency embraces optimism, maximalism and two giddy exclamation points as a new generation takes charge.

As the acclaimed indie celebrates a milestone, Chad Broude and Mark Gross are also preparing for the next era.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...

The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it's just one part of a ...

Reps from ANA, 4As and IAB and marketers met in cross-group sessions at ANA’s Masters of Marketing conference to work on a framework to address the industry’s key challenges.