Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

How and why agencies are introducing new trainings on basic communications skills.

Monday's Grand Prix winners include Hundyai's audio campaign, The Ordinary's dystopian film and Novartis' cheeky prostate exam spot.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

How and why agencies are introducing new trainings on basic communications skills.

Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.

Brands that adopt entertainment strategies engage audiences more deeply, drive loyalty and stand out in a crowded market by delivering memorable experiences.

Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.

See all 10 brands vying for Lions in the new Cannes Lions category honoring internal processes leading to great creative work.

The festival received almost 7,000 fewer entries in 2026 following a revamped process after last year’s cheating scandal.

Burger King’s “Reclaim the Flame” turnaround is starting to drive sales gains, while Wendy’s works to fight off brand drift ...

Olaf van Gerwen of Chuck Studios highlights some of the breakthrough work in the food and beverage category this year, including cows that look a bit like Oreos.