This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.

Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...

Generative AI didn’t invent marketing’s worst instincts—it just removed the friction that used to restrain them.

This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.

Eli Manning takes issue with King’s Hawaiian calling itself “the best slider in football.” ...

Duolingo’s Fashion Week pronunciation campaign spells success and 7Brew draws lines for squishy giveaway—plus, why it was a bad week for Nike, American Eagle and a delivery robot brand getting in ...

Independent agencies with 150 or fewer employees have until Sept. 28 to apply for Year 2 of Ad Age’s Small Agency Network.