Buyers anticipate tougher negotiations as media consolidation continues.

Dentsu has retained Heineken’s global media business following a competitive pitch process, with the brewer also consolidating its creative roster across Publicis Groupe, WPP and Stagwell.

For Taylor Farms, Hunterblu Media secured a spot last year in an exclusive TikTok pilot and drove a 19.4% increase in dollars per store via digital out-of-home. (Hunterblu) ...

Dude Wipes’ “The Big Dump” from Powers of Reasoning spanned placements across seven channels, celebrity tie-ins and cultural moments.

Paper Crane Factory has won Small Agency of the Year, Northwest, Silver at the 2026 Ad Age Small Agency Awards.

Wigz weaved AI with human craft to create a trippy campaign for Nike's new shoe.

Apple’s new automated bidding tool can drive app installs, but marketers say it still can’t chase the sales and subscriptions ...

Grant Gibbs and Ashley Gill (aka “A Twink and a Redhead”) on working with brands, including those that don’t seem familiar with the duo’s style of content.

Small, independent agencies that have more maturely integrated AI into their workflows are growing revenue faster than their ...

We’re breaking down the latest earnings from Omnicom and Stagwell, both of which dished on their second-quarter performances ...

Lessons from a former restaurateur on how hospitality is one of the most overlooked strategic capabilities an agency can develop.

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