Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
From Clues to Clarity” for BridgeBio Pharma won gold for Technology-Driven Campaign of the Year among suppliers, vendors and ...
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Froedtert & the Medical College of Wisconsin’s ‘Let’s Push Ahead’ drove awareness—and appointments
The health network’s campaign drove people to schedule orthopedic appointments.
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
NorthShore Care Supply’s “Ending Health Stigma” won gold in the suppliers, vendors and pharmaceutical companies category for Purpose-Led Campaign of the Year.
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Voices of Alzheimer’s animated short film framed early cognitive screening as an extension of care
Voices of Alzheimer’s “Check, Mate,” made with agency McKinney, won silver in the advocacy category for Purpose-Led Campaign of the Year.
ArchWell Health’s “From the Orange Couch” vignettes showcase patients over age 60 enjoying snowboarding, chess and other passions.
The Children’s Miracle Network's 170 hospitals are nonprofit organizations that rely on charitable donations. The problem? Not many people know that.
Novartis leaned into real-time content creation and community engagement to encourage men to get screened for prostate cancer.
The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a lasting impression.
The Level I trauma center showcased its services through a 3D billboard.
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