Brand storytelling will shift to modular, AI-optimized content systems that prioritize emotional resonance, adaptive strategy ...

Gap Inc.’s CEO addressed employees on Monday about the assassination of political commentator Charlie Kirk, calling for “open dialogue.” ...

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes set to take place in 2026 means those expenses will no longer be deductible.

MiQ, Viant, Horizon Media and others—are using Model Context Protocol and other agent-based buying tools to take over ...

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes set to take place in 2026 means those expenses will no longer be deductible.

Lisa Valentino, president of Best Buy Ads, breaks down the retail media category and Best Buy’s pitch to brands.

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes set to take place in 2026 means those expenses will no longer be deductible.

New global media chief Dave Kersey on how SharkNinja is unifying operations while ramping up investment in creators and influencer marketing.

Lanthimos brings his signature eccentricity to the fashion film, and the many Scarletts aren’t the only quirky ingredients.

Discover how IAB’s AI in Advertising Use Case Map reveals where marketers are truly seeing ROI, highlighting programmatic ...