Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...