With Jetty, Allison Ellsworth faces a tougher marketing challenge: replicating Poppi’s success in a category dominated by legacy players such as Gatorade in an online environment where attention is ...

Hill’s Pet Nutrition says it can make faster media moves backed by a better understanding of its customers through agentic AI. (Freepik, Hill's Pet Nutrition/Ad Age compilation) ...

Colin Jost’s creative studio No Notes developed the mischievous spot, Oreo’s first new holiday TV ad in five years.

Hebru Brantley explains how he drew on his own childhood to create art for “The Dreamer,” directed by Melina Matsoukas.

Ana Calabrese, VP of engineering and data science at OpenX, says audience targeting that doesn’t rely on personal data shifts ...

The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a ...

Limited Time Only” from Goodby Silverstein & Partners comes as the Campbell’s brand looks to establish what it stands for ...

Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...

Investment platform Cherub's hiring of its first chief creator officer, Naturium's campaign with beauty influencer Bretman Rock and Panera Bread's value menu push fronted by Jake Shane are some of ...

Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.