From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. (Ad ...

Ad tech companies are worried about a more wide-reaching Apple crackdown.

A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

R1s will visit six cities this month, while ordinary Rivian EVs are getting a Halloween Mode software update. (Rivian) ...

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...

How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.