Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.

H&R Block, PepsiCo, Dave’s Hot Chicken and Alaska Air Group are just some of the names currently in the midst of reviews.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.

It’s hard being a chief marketing officer for AI products, but they could find advertising inspiration from rivals and cut ...

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.