Ideas that move the needle in a real way “always have an element that scares the client,” Graf says. (Joan Creative) ...
Lume, Gap, Diablo and Hawaiian Tropic are among the brands running ads styled as music videos. (Lume, Gap, Diablo, Hawaiian ...
Here are the executive moves you need to know this week.
The Molson Coors brand is also issuing an apology on behalf of the moon that it’s not actually turning blue. (Blue Moon) ...
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing ...
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...
This week, we have the exclusive on Hershey Co.'s latest agency shake-up, this time around its salty snacks portfolio, plus ...
Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term ...
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...
The 2013 “Denny’s Grand Slam” concert inspires a sequel and a limited-edition Mozz Pit Burger.
Actionable perspective for CMOs on creativity’s edge, AI implementation, Gen Z trust and agency transparency, distilled from ...
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