As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into ...

The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.

TBWA\\Eleven highlights overlooked UV exposure risks while driving with a striking installation in Sydney. (mycar Tyre & Auto ...

The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.

WPP has shown signs of life under new CEO Cindy Rose. Ad Age digs into what's working.

You can feel the difference between brands acting from conviction and brands reacting from fear in real time.

At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.

Agency leaders discuss ways they've introduced new revenue streams to augment shrinking budgets.

CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.

Ashley Davis Marshall will serve as the Tombras-owned agency's chief creative officer.

Flavors, fitness and daytime drinking are among the trends driving the alcohol beverage market, experts say. (Adobe Stock) JS. By ...

In October 2026, Ad Age will host its annual celebration for a new class of Leading Women and Rising Star honorees.