Today’s affluent consumers don’t simply want to buy into a brand’s identity—they want the opportunity to make it their own.

Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.

Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...

Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.

The VP of integrated marketing experiences for North America at Coca-Cola is a 2026 Ad Age Leading Women honoree.

The associate creative director and copywriter at McCann New York is a 2026 Ad Age Rising Star.

Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up ...

Kyle Watson is a 2026 Ad Age Leading Woman.

Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up ...

Find out why this editorial house says spending $30,000-40,000 on a case study is worth it.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Deborah Mannis-Gardner founded DMG Clearances and is the chairwoman and co-founder of AYO Music Group.