Santa gets revenge on a cookie-stealing dad in Oreo’s holiday ad

Colin Jost’s creative studio No Notes developed the mischievous spot, Oreo’s first new holiday TV ad in five years.

Sharon Horgan gives Aer Lingus a new name to help baffled Americans

Hebru Brantley explains how he drew on his own childhood to create art for “The Dreamer,” directed by Melina Matsoukas.

How Poppi’s co-founder is tweaking her viral marketing playbook for Jetty, a new beverage brand

With Jetty, Allison Ellsworth faces a tougher marketing challenge: replicating Poppi’s success in a category dominated by legacy players such as Gatorade in an online environment where attention is ...

AI agents cut Amazon ad analysis from weeks to hours—what changed for media buyers

Hill’s Pet Nutrition says it can make faster media moves backed by a better understanding of its customers through agentic AI. (Freepik, Hill's Pet Nutrition/Ad Age compilation) ...

How creator fandom is changing where experiential marketing dollars go

Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.

Inside Disney’s holiday strategy to recapture the magic of Christmas

Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...

BridgeBio used VR to help doctors understand the symptoms of a rare heart disease

From Clues to Clarity” for BridgeBio Pharma won gold for Technology-Driven Campaign of the Year among suppliers, vendors and ...

Quality Meats’ co-founders on making ads that aren’t for everyone

Gordy Sang and Brian Siedband discuss why great advertising doesn’t need universal appeal, how AI can help and why human ...