Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of ...

This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.

The German home improvement retailer didn’t just shoot new ads; it built the camera out of products from its stores.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

The NFL has figured out how to reach the next generation. Now it needs to give young fans more ways to create, participate ...

Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.

Generative AI didn’t invent marketing’s worst instincts—it just removed the friction that used to restrain them.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...

Elevated Essentials for the Modern Haijin” will suit haiku writers—and New York middle-school students—everywhere.