Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.

Robert Wong of Google Creative Lab explains the expansion of what used to be a two-hour lunch. Cannes Lions Day 3—AI marketing’s challenge and the search for coffee and air conditioning ...

A pitch deck for the new platform shows the opportunities for sponsored content available to brands.

EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.

After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and ...

Verizon is carving out a hockey hunk-focused marketing niche.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

How and why agencies are introducing new trainings on basic communications skills.

Monday's Grand Prix winners include Hundyai's audio campaign, The Ordinary's dystopian film and Novartis' cheeky prostate exam spot.

Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.