The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.
Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.
The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
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Cindy Rose prioritizes clients and investors over public events during her first Cannes as WPP CEO
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.
Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.
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