Chrissie Hanson is one week into her new gig at Dentsu, where she serves as North America media CEO and global brand president of Carat.

Their ambitions extend beyond producing sponsored posts. The group wants to advise brands on campaign strategy, explore equity partnerships and expand into long-form YouTube content. " You can start a ...

The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.

The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.

The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.

Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.

Ad Age’s 2026 Leading Women share what leadership lessons no one prepared them for, and instead they had to learn the hard way.

Indeed CMO James Whitemore talks about deprioritizing immediate conversions, changing a brand’s marketing strategy after joining and marketing to consumers with AI anxiety.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Are you a print subscriber? Activate your account. 12 hours 4 min ago By Ad Age and Creativity Staff - 13 hours 1 min ago By Ad Age Staff - 16 hours 13 min ago By Gillian Follett - 16 hours 26 min ago ...

Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...

Blogilates and Popflex founder Cassey Ho on her career journey.