Ascendent Network held what it's billing as the first retail and commerce media upfront in New York on Sept. 2.

PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S.

Recognizing the agencies, executives, brands and creative work shaping advertising and marketing, with new categories for agency comebacks and sports-driven campaigns. Final deadline is Dec. 1, 2026.

Director Niclas Larsson puts a disconnected family through an unusual evaluation in BarkleyOKRP’s spot.

A billboard near the agency’s headquarters is becoming a rotating showcase for ideas inspired by the community.

The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.

By unifying data and layering AI-driven personalization across its business, Maruti Suzuki has scaled its ability to serve customers at every stage of their journey.

Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.

Richard Kind voices a spot urging family members to ditch their personal devices in a national campaign from Zambezi.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.