The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic ...

Marketing leaders must actively communicate their business impact to reposition marketing as a growth driver, not just a support function, within their organizations.

Celeb marketing isn’t losing its impact, but brands must not confuse recognition for relevance.

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

The chain partners with local artists in a campaign from agency First Rodeo.

TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

Cola Co.’s ongoing global agency review, has named Sam Tomlinson CEO.

Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.

Identify your company's strengths and weaknesses when it comes to employee satisfaction. Registration is open through July 31, 2026.

The attention you’re chasing usually lives in the discomfort zone.” ...

Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate ...