How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.

AI is accelerating the evolution of the CMO role as companies adopt broader titles, such as chief growth and customer officers, reshaping responsibilities across marketing.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants.

Experts say Alo’s recent creator account takedowns are an early example of a problem that’s poised to become much bigger as more brands lean on AI to detect IP violations.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...

A look at today's winners.

The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to enhance live events.

Human in the loop” isn’t enough. Brands need to explain the loop—to customers and to the AI systems now interpreting them.