Lume, Gap, Diablo and Hawaiian Tropic are among the brands running ads styled as music videos. (Lume, Gap, Diablo, Hawaiian ...

Ideas that move the needle in a real way “always have an element that scares the client,” Graf says. (Joan Creative) ...

Gaming fosters sustained, focused engagement, but as a new white paper demonstrates, its heightened emotional gameplay also ...

Here are the executive moves you need to know this week.

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing ...

Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term ...

This week, we have the exclusive on Hershey Co.'s latest agency shake-up, this time around its salty snacks portfolio, plus ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

Actionable perspective for CMOs on creativity’s edge, AI implementation, Gen Z trust and agency transparency, distilled from ...

The 2013 “Denny’s Grand Slam” concert inspires a sequel and a limited-edition Mozz Pit Burger.

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...