In an interview with Ad Age, Mark Read discusses the current holding company landscape, his new AI conference and whether he would launch a new agency.

An invite-only, off-the-record Ad Age CMO Roundtable connects senior marketers to share strategies for adaptable teams, ...

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

The Arts & Letters campaign revisits the people, pups and peculiar circumstances that helped shape the vodka brand.

Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.