Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and ...

Ad Age readers voted for their top creative campaign of the month (Kalshi, Quiktrip, Beyond Meat, Etsy, Coors) By. Tim Nudd ...

The subtle ability to be both nostalgic and future-facing will be increasingly important in an AI world.

This week, we’ve got the exclusive on Visit California’s first brand agency change in two decades, plus a look at WFA and ...

Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.

Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase ...

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and ...

Growth comes from new buyers, not from doubling down on the diehards.

Mother London’s new spot comes as Anthropic is collecting public concerns and promising transparent follow-up.

Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.