Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.

From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...

Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.

Subway hypes its new Doritos Hot Honey Chicken Nachos.

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

When creating a cinematic ad for a luxury retail brand, the studio Lipstick turned to Kling AI to make its realistic—and award-winning—image-to-video film.

James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.

Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.

Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.