An invite-only, off-the-record Ad Age CMO Roundtable connects senior marketers to share strategies for adaptable teams, ...

In an interview with Ad Age, Mark Read discusses the current holding company landscape, his new AI conference and whether he would launch a new agency.

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.