The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Sofia Colucci, the chief marketing officer of Molson Coors North America, has heard it before. “Sometimes people just assume Mischief is only one type of agency,” she said, nodding to the shop’s buzzy ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.

How employees can make smart posting decisions—and what brands need in place before the next viral moment.

Whitney Magnuson, VP and head of brand and media at Zoom, discusses the company's changing media operations.

The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.

Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.

Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even ...

At major advertising award shows, most of the work lives or dies in the entry’s case study—the compressed two-minute film ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...