Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.

Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.

How and why agencies are introducing new trainings on basic communications skills.

Brands that adopt entertainment strategies engage audiences more deeply, drive loyalty and stand out in a crowded market by delivering memorable experiences.

The festival received almost 7,000 fewer entries in 2026 following a revamped process after last year’s cheating scandal.

See all 10 brands vying for Lions in the new Cannes Lions category honoring internal processes leading to great creative work.

Olaf van Gerwen of Chuck Studios highlights some of the breakthrough work in the food and beverage category this year, including cows that look a bit like Oreos.

Burger King’s “Reclaim the Flame” turnaround is starting to drive sales gains, while Wendy’s works to fight off brand drift ...

Director Jeff Low and puppeteer Oliver John Taylor explain the process of making the dollar bill character feel human.

Cannes is pivoting from creativity to commerce in 2026, as AI agents, creators and sports marketing dominate. Holding companies reset strategies while independents gain ground.

From crowd-pleasing blockbusters to bittersweet redemption stories, this year’s tournament has something for everyone.

How and why agencies are introducing new trainings on basic communications skills.