As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay ...

Strategists who “ask the why and hone their pattern recognition are becoming more and more valuable,” according to Conscious ...

Buyers anticipate tougher negotiations as media consolidation continues.

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.

For Taylor Farms, Hunterblu Media secured a spot last year in an exclusive TikTok pilot and drove a 19.4% increase in dollars per store via digital out-of-home. (Hunterblu) ...

Dude Wipes’ “The Big Dump” from Powers of Reasoning spanned placements across seven channels, celebrity tie-ins and cultural moments.

Apple’s new automated bidding tool can drive app installs, but marketers say it still can’t chase the sales and subscriptions ...

Wigz weaved AI with human craft to create a trippy campaign for Nike's new shoe.

Grant Gibbs and Ashley Gill (aka “A Twink and a Redhead”) on working with brands, including those that don’t seem familiar with the duo’s style of content.

Meta made a plea for AI optimism on Thursday, sharing a video that pushes back on the persistent skepticism around the technology’s future.

Profmed’s “finDR” campaign, by Retroviral and Faith & Fear, established a platform connecting unemployed doctors with medical facilities.

We’re breaking down the latest earnings from Omnicom and Stagwell, both of which dished on their second-quarter performances ...