Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

The Arts & Letters campaign revisits the people, pups and peculiar circumstances that helped shape the vodka brand.

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.

The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Independent agencies with 150 or fewer employees have until Sept. 28 to apply for Year 2 of Ad Age’s Small Agency Network.