Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.
Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...
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Ad Age 2026 Leading Women share why advice they received early in their careers feels outdated today
Leading Women share advice they received early in their careers that they find to be outdated today, and provide some insight into what guidance actually matters today.
Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.
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Today’s affluent consumers don’t simply want to buy into a brand’s identity—they want the opportunity to make it their own.
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