Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

Marketing leaders from Life360, Gorilla Glue, Coterie, Little Spoon and more reveal where they’re investing, what they’re leaving behind, and how AI is reshaping their teams and strategies.

Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...

The NFL has figured out how to reach the next generation. Now it needs to give young fans more ways to create, participate ...

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.

Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.

The most successful productions aren’t the ones chasing AI for its own sake but using it to solve a practical problem.

Duolingo’s Fashion Week pronunciation campaign spells success and 7Brew draws lines for squishy giveaway—plus, why it was a bad week for Nike, American Eagle and a delivery robot brand getting in ...