Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

The RTD drinks brand works with creators and makeup artists to reframe alcohol flush for AAPI Heritage Month.

Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

The heavy metal track and video, developed with 72andSunny, prepare gamers for a gallery of gore.

Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking ...