As AI agents handle more browsing and buying, brands face new decisions about data access, platform partnerships and ...

Mark Green, global CEO of Droga5 and co-founder of the influential Australian creative agency The Monkeys, died Saturday, Oct ...

Enyia is utilizing real-time activation and data-driven planning for Coke's media investment strategy, earning her a spot on ...

Day One’s understated spots use single takes and heartfelt voicemails to celebrate the memories that gifts make possible.

The “SNL” star brings his deadpan humor to the jeweler’s holiday push, which takes aim at gift-giving anxiety.

Moon grew Salt XC’s media business through a transparent buying model, proprietary technology and acquisitions, earning him a ...

Ace of Hearts introduces a laid-back mascot for the U.K. mobile network as it builds a brand beyond low prices.

Fox expanded Ad Results Media’s podcast advertising business into a broader creator-led media operation, helping position the ...

The $2.2 billion LiveRamp acquisition creates a “plug-and-play AI growth engine” that can help marketers understand customers, reach audiences and power their own AI agents, according to Publicis.

Ragu’s owner has also added Fact & Fiction for social as it shifts beyond big campaigns to regain lost market share.

Are you a print subscriber? Activate your account. By Sabrina Sanchez - 1 hour 27 min ago By Adrianne Pasquarelli - 3 hours 57 min ago By Jack Neff - 5 hours 9 min ago 7 hours ago 10 hours 53 min ago ...

Sazerac CMO Sara Saunders explains why the liquor marketer is bringing the vodka brand back to the game, this time for a new ...