The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...

EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.

Thursday’s Grand Prix winners include AXA’s highly awarded domestic abuse campaign and Columbia’s challenge to flat-earthers.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.