The THC beverage brand is testing AI’s ability to create short content for attention on social media.

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, ...

Happy Friday, and welcome back to Agency Brief. This week, we’ve got the scoop on Raymour & Flanigan’s media review, plus a ...

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time for in-person experiences.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

Reddit is also trying to capitalize on a growing trove of user posts that have become valuable training data for AI companies.

WPP now expects a steeper drop in 2025 revenue than it previously anticipated.