As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & ...

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these tools could expose client secrets.

AI agents have become popular as they link consumers with brands. But some executives and developers are concerned that an open ecosystem for these tools could expose client secrets. Microsoft’s ...

Going forward, however, analysts say the company expects accelerated distribution revenue growth in fiscal year 2027. This revenue will include subscription revenue coming from Fox Nation and the new ...

Roku says streaming hours on its platforms have climbed 4.5 billion year-over-year to 36.5 billion during the third quarter.

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

Server-to-server data flows are now essential for advertisers seeking proof of performance in an era of privacy regulations ...

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search ...

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more ...