Google’s adoption of cryptographic bot identity signals a future where distinguishing real agents from malicious automation ...

Google is changing Merchant Center product rules in two phases. Sellers must update how they display installment payments, member pricing, and energy labels. US merchants will no longer need to ...

Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, ...

AI is running more of your advertising than you realize. The question is whether you're steering it or just watching it spend ...

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may ...

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot ...

Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for ...

A new generation of searchers is conditioning itself to expect answers, not links. That behavioral shift matters more than ...

Enterprise brands want to scale AI content, but data shows penalties and quality issues are real. Here's what to understand ...

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that ...

The decline of keyword targeting signals a major shift in PPC, with AI prioritizing intent, automation, and data signals over ...

HubSpot's stock dropped 19% on AI agent news. Before you panic or pivot, here's the question every partner agency should ...