Alphabet and Microsoft earnings show search ad revenue growing while Google Network revenue fell to $6.97B, continuing a ...

A randomized field experiment found AI Overviews reduced organic clicks 38% on queries where they appeared. Zero-click searches rose from 54% to 72% when AI Overviews were shown. Removing AI Overviews ...

Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a conversation they don’t want to be associated with.

AI Mode transforms search into a trust-driven journey, where clicks validate content rather than initiate discovery.

Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review.

Google's web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar ...

Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the ...

Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while ...

Find out whether AI Mode ads can drive real conversions or primarily support awareness in modern PPC strategies.

Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th ...

Websites need a new audit framework that accounts for AI crawlers, rendering limitations, structured data, and accessibility ...

Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should ...