Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may ...

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot ...

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that ...

Direct traffic looks like a ranking signal, but the AI citation debate shows why symptoms of SEO success keep getting ...

The decline of keyword targeting signals a major shift in PPC, with AI prioritizing intent, automation, and data signals over ...

Your dashboards don't show what GPTBot sees when it crawls your product page. Adobe's new data shows why that invisibility is ...

HubSpot's stock dropped 19% on AI agent news. Before you panic or pivot, here's the question every partner agency should ...

I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic ...

AI tools can build websites fast, but Mueller says they won't set up your canonicals, sitemaps, or robots.txt unless you tell ...

An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.

A new generation of searchers is conditioning itself to expect answers, not links. That behavioral shift matters more than ...

Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for ...