Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap ...

Google's DMCA crisis is enabling bad actors to remove legitimate content, leaving publishers trapped in a system turned ...

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.

An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between ...

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization ...

This study from Suganthan reveals hidden fields in ChatGPT's network traffic that decide which sources get fetched, cited, or ...

Reddit-seeding for AI visibility works today. It will not work for long. The Penguin precedent explains exactly how this ends ...

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They ...

Both phone agents run on Gemini. One reads your content; one acts on your site. The difference decides where your effort goes ...

Google's spam policies now cover attempts to manipulate AI answers in Search. A Cornell Tech paper shows why enforcing that ...

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she ...

Selling AI as a people replacement is a brand liability. Here's why substitution positioning costs credibility and what ...