Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Google's Jeff Dean explains why latency and cost make Flash Google's production tier for AI search, and why models are built ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Actionable frameworks, a clear understanding of how to measure Reddit's true influence on your business, and ways to drive ...

Bing launches AI citation tracking in Webmaster Tools, Mueller finds a hidden HTTP homepage bug, and new data shows most ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they always have been.

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

The Washington Post's controversial strategy establishes a foundation to build on, then adapts as it learns what works.

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...