Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results ...

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.

Automattic board of directors placed Matt Mullenweg on a paid leave of absence. Mullenweg claims he was conspired against.

Google DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems.

Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success.

Giving Perplexity less weight in AI search tracking helps avoid distorted visibility scores without losing signals that ...

Google added documentation mapping regional Search features in the EEA, Türkiye, and South Africa, with eligibility and ...

Le Monde says its audience hasn't dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story.

Search intent is fracturing beyond informational, navigational and transactional. Two new studies show what AI Mode and AI ...

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to ...

A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what ...

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive ...