Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date.

Spotify pulled 75M spammy tracks and LinkedIn tightened detection as AI slop backlash grows. How can SEOs use AI without ...

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location ...

Google explains whether some industries can get away with just focusing on traditional search without worrying about GEO.

Microsoft Advertising has started rolling out AI Max for Search campaigns globally, expanding availability after several months of testing. The rollout follows Microsoft’s April 21 announcement of AI ...

Google's August spam update rolls out as generative UI reaches AI Overviews, publishers get an embeddable button, and ...

AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top ...

White-on-white text was an SEO trick 25 years ago and now turns up in a US court filing. What prompt injection means for SEO ...

We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.

Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward ...

Google's generative UI, which builds custom visual layouts and interactive tools, has started reaching AI Overviews after ...

Google's John Mueller explained why ranking updates are preceded by ranking fluctuations and why they don't announce them ...