Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Learn how to manage international PPC campaigns across multiple regions, agency partners, and markets while maintaining brand consistency and avoiding costly mistakes.

Antitrust filing by Penske Media Corporation claims Google is cannibalizing search traffic of sites repackaged into AI search answers.

Bing launches AI citation tracking in Webmaster Tools, Mueller finds a hidden HTTP homepage bug, and new data shows most ...

Actionable frameworks, a clear understanding of how to measure Reddit's true influence on your business, and ways to drive ...

A site owner blamed Google AI Search for falsely saying their site was offline. The explanation was a lesson about content ...

Turning off paid media sounds efficient until the data shows what happens to demand, brand search, and orders.

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user ...

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.