Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they always have been.

Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.

Google's Jeff Dean explains why latency and cost make Flash Google's production tier for AI search, and why models are built to retrieve, not memorize.

Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses ...

Explore how new businesses can gain visibility in AI-generated search results and improve their chances of AI visibility.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Winning in AI-driven search requires redesigning the enterprise operating model around eligibility, governance, and structural clarity.

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media ...

Courts found Google violated antitrust law in search and ad tech, yet it became the second most valuable company. What's decided, pending, and next.

Bing launches AI citation tracking in Webmaster Tools, Mueller finds a hidden HTTP homepage bug, and new data shows most ...

Actionable frameworks, a clear understanding of how to measure Reddit's true influence on your business, and ways to drive ...