One agency's data on 14 B2B advertisers finds the same non-brand Google Ads keywords cost more per click, even after ...

Google updated its documentation for the European Search Dataset Licensing Program. Licensing agreements start going out in September, with data samples following in November. Applicants must clear ...

YouTube expanded its Studio video clips tool to Shorts, letting creators turn segments of long-form videos, like podcast episodes, into vertical Shorts.

Google made Gemini 4 Hydrogen the default model in AI Mode for all users and uses it for the hardest AI Overview questions, ...

YouTube is rolling out automated labels for undisclosed photorealistic AI use. Labels will appear on Shorts and long-form videos. Creators can dispute labels in YouTube Studio. YouTube is moving AI ...

YouTube is updating monetization policies to target inauthentic content. This change will impact channels publishing mass-produced and repetitious videos. Violations could result in removal from the ...

Two companies' AI agents made most of the requests observed in one month, and most went to product and search pages rather ...

An airline's updated terms let search engines index public pages but require written permission for AI agents and bar AI ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level ...

Google’s virtual try-on tool is now live in the U.S., letting you see clothes on yourself using AI. A new price alert system lets you track deals by size, color, and budget. This fall, AI Mode will ...

ChatGPT Ads is replacing two manual bid caps with average cost targets. Here's what changes for new campaigns, existing ...