How did the Australian Open execute their first NFT drop? What technology beyond blockchain went into the overall delivery? How did the NFT’s help deliver a new form of engagement from fans?

SportsPro editor at large Eoin Connolly talks to Casper Stylsvig, the chief revenue officer at celebrated Italian soccer club AC Milan. They discuss how the Serie A pace-setters have adapted ...

How are the expectations of fans evolving in a more digital world? What technologies are the DFL leveraging to deliver a more engaging experience? Where do the DFL see the future of sports heading ...

The global motorsport industry is experiencing huge international transformation, highlighted by the addition of new circuits and races in international markets. In this interview session, CEO’s from ...

APAC’s mobile-first fanbase offers huge opportunities for those willing to embrace digital. Hear from those harnessing social media platforms and interactive content to connect with fans, both locally ...

The success of the 2023 FIFA Women’s World Cup has left an enduring legacy on Australia and has empowered a new generation of athletes and fans. Discover how Football Australia are redefining the ...

Explore the transformation of viewer experiences in sports broadcasting through personalisation and engagement. Discover the latest methods for delivering tailored content and amplifying viewer ...

How to transform traditional linear content into an immersive and engaging environment. Integrating new monetisation channels such as gamification, e-commerce and betting. Using AI and ML to ...

What is the strategy behind TOGETHXR’s plan to address the gender imbalance in sports coverage? Why has the relationship between original content and customer retention never been stronger? How is the ...

SportsPro editor at large Eoin Connolly and editorial director Michael Long are joined on this week’s podcast by Charlie Greenwood, founder of sports tech hub Sports Loft. The trio talk through the ...

How are content publishers like AFTV disrupting traditional broadcasters? What do these consumption trends tell us about what fans want when it comes to content? What are traditional broadcasters ...

As governing bodies, leagues, broadcasters, and brands increase their commitments to the growth of women’s sports, we’ll hear from leading executives looking to supercharge that growth. Specific ...