Reaching Gen Z has become one of marketing’s hardest challenges and Bauer believes Discord’s early success offers a clue why.

The impact on the advertising market will be substantial, regardless of the outcome. A consolidated Sky/ITV, if such a merger ...

In the meantime, opinions swirl and predictions fill up LinkedIn. But with many marketers opting for a cautiously optimistic ...

A1 Sauce is out to prove that meatloaf still has it.

Tom Goodwin is a globally recognized expert in marketing trends, AI, and digital transformation. He is the founder of All We ...

BlueChew is kicking off a multi-spot TV campaign in early November that treats men’s health like something you can actually ...

By the numbers, AI-driven search referrals account for less than 1% of traffic this year. The statistic positions AI search ...

After recording eight consecutive years of profit and landmark revenues, The Independent is past merely discussing digital ...

Sophie Devonshire and Victoria Fox are the inaugural guests on a new podcast from The Drum and Glow London that shines a ...

Woolmark’s global content and communications lead Anna McLeod and Drum Awards Festival juror for Content believes that while ...

Because even as the tools evolve, one thing doesn’t change: business development is, and always will be, a human game.

Gap has unveiled its holiday campaign titled, ‘Give Your Gift,’ that aims to celebrate how sharing unique gifts makes us ...