Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

America has been turned upside down by an American Eagle jeans ad. A single campaign, starring Sydney Sweeney, has provoked an extended conversation about race, beauty, politics, Donald Trump, and sexuality.

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, and American Eagle, of flirting with eugenic imagery.