In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle jeans ad is being slammed for promoting white supremacy

Euphoria star Sydney Sweeney is under fire for starring in an American Eagle ad about “great genes” that social media users are calling “Nazi propaganda.” The ad’s tagline, “Sydney Sweeney has great jeans”—a play on the phrase “great genes”—sparked outrage online,

Sydney Sweeney ’s American Eagle campaign may have positively impacted the clothing brand, but fans and fellow celebrities are slamming the actress for its approach. The Euphoria star, 27, debuted as the face of American Eagle’s fall 2025 campaign titled “Sydney Sweeney Has Great Jeans.