"We've found our guests overwhelmingly price match Target and not other retailers, which reflects the great value and trust in pricing consumers see across our assortment and deal

Retail giant Target is discontinuing its long-running price-matching program in an effort to streamline its pricing strategy amid mounting financial difficulties. The company confirmed the news to Bloomberg and Retail Dive last week,

The major retailer began price matching back in 2013 and says it will no longer match competitors' prices going into effect on July 28.

Target will no longer price match retailers like Amazon or Walmart after July 28. But several retailers still offer the policy.

To get a price match at Target, you'll need to show the employee at checkout that the item is cheaper on the Target website.

Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart. The policy enabled a price match if shoppers could provide proof of the lower price within 14 days of their purchase.