Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

With new developments in NIL, allowing college athletics departments to allocate $20.5 million for their teams. For most, if ...

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.