Nation's No. 1 Recruit Sets Record Straight on NIL Expectations After Texas Tech Visit originally appeared on Athlon Sports.

Expectations are high in Lubbock this season, with many Texas Tech fans setting their sights on a Big 12 Championship run. It’s the most buzz the Red Raiders ha ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

With new developments in NIL, allowing college athletics departments to allocate $20.5 million for their teams. For most, if ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL end?

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently approved House v NCAA settlement ...

Texas Tech is making national headlines for its aggressive approach to building a championship-caliber football team, largely through the strategic use of NIL d ...

Cody Campbell signed some of his earliest land acquisitions on the hoods of work trucks at drilling sites across the Permian Basin.  A three-year starter along the offensive line at Texas Tech from ...