Walmart’s newest employee benefit takes aim at a growing cost for many of its workers: their grocery bills. The country’s largest private employer said that, effective immediately, it was extending its 10% employee discount to include nearly all grocery purchases at its stores and online—its latest effort to better recruit and retain workers.

Walmart (NYSE:WMT) is offering employees a 10% discount on groceries as part of its push to attract and retain its hourly workforce. According to The Wall Street Journal, the company told store managers at a meeting in Houston Wednesday that the 10% discount will now extend beyond general merchandise and fresh produce to all items in its grocery