Limited Time Only” from Goodby Silverstein & Partners comes as the Campbell’s brand looks to establish what it stands for ...
Ana Calabrese, VP of engineering and data science at OpenX, says audience targeting that doesn’t rely on personal data shifts ...
The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a ...
The Rare Truth,” for nonprofit Raregivers, gives caregivers permission to express feelings they often keep to themselves.
Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.
ArchWell Health’s “From the Orange Couch” vignettes showcase patients over age 60 enjoying snowboarding, chess and other passions.
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Froedtert & the Medical College of Wisconsin’s ‘Let’s Push Ahead’ drove awareness—and appointments
The health network’s campaign drove people to schedule orthopedic appointments.
United Therapeutics’ animated series “Skivolo’s World” made complex conversations about pediatric cancer accessible to young ...
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