Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.

James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.

Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.

The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.