Quarterly data from Affinity Solutions shows how chains are struggling to grow repeat purchases year over year.

Pereira O'Dell President Mona Munayyer Gonzalez answers career questions about work-life balance and maintaining your voice ...

IBM, Acura and Microsoft are among the brands making agency changes.

Microsoft tells the story of a florist who uses Copilot to discover an untapped opportunity.

Rami Dudin, Ad Age’s Strategic Planner of the Year, finds the parallels between great strategy and great cooking. (Rami Dudin ...

BBH USA’s effort for Eagle tires, launched during the Kentucky Derby, focuses on emotion rather than product.

Special U.S. and director Lance Acord present the ultimate fantasy in a romp for the tournament’s top broadcaster.

Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.