A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

The heavy metal track and video, developed with 72andSunny, prepare gamers for a gallery of gore.

Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking ...

Adland descends on Miami Beach to compete for the favor of top marketers and to hash out the future of the industry.

Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.