Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

As the industry shifts beneath our feet this year thanks to AI, Cannes Lions made one thing clear: Keeping pace now demands collective action, not observation. There seems to be a growing urgency to ...

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year. Kraft Heinz is naming Dentsu’s Carat as its U.S. media agency following a ...

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

The interactive campaign lets fans reserve the hotels, activities and attractions featured throughout the creator’s U.S. adventure.

Here are the executive moves you need to know this week.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and ...

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners ...