Pokémon contributes to a TikTok trend that encourages audience participation, Apple launches a TikTok-specific brand refresh and fast food CEOs duke it out via taste-testing videos.
This week’s crossword puzzle features co-branded initiatives, including campaigns, product launches and sponsorships.
Stagwell expands its share buyback program as Chairman and CEO Mark Penn argues Wall Street is undervaluing both the company ...
Evans and Laurie Howell on their startup’s rise with work for OpenAI, The New York Times, Coinbase and A24.
This week, we’ve got the exclusive on Carmichael Lynch’s new chief creative officer, plus the scoop on Publicis’ RTO changes.
Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.
Many slammed what they viewed as a lackluster response from the pet retailer.
Discipline and strategy resulted in sustained growth across restaurants, telecom and streaming for WorkInProgress.
Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.
Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.
Super Bowl spectacle, cultural partnerships and a 48% jump in new-business revenue powered a big year for Omnicom’s Goodby Silverstein & Partners.
When and where this year's upfronts and NewFronts presentations will take place.
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