The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. By ...

The most effective data enrichment strategies involve carefully prioritizing the signals and tools that truly drive value, ...

This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

The Geese frontman’s rendition of “Dancing in the Dark” was perfectly timed in promoting the ROG Xbox Ally.

This week, Agency Brief has the exclusive on why Lagunitas hired a new agency, plus an inside look at Publicis Groupe’s ...

Part two of Ad Age’s holiday edition crossword is a festive focus on brand messaging.

New TLDs help brands communicate their purpose, convey their tone and connect with their audience, reducing friction between ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Usher and his sons star in the first episode of “Carversations,” designed to make it easier to have tough talks.

From streamlined adjustments to full overhauls, these projects set the bar for corporate image work this year.