Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
How brands can recover the philosophy embedded in the old term and give consumers a real response instead of an impression.
Hyundai’s new spokesperson debuts during tonight's NFL opener with a voiceover for ”The Mark of a Warrior,’ a Hope on Wheels ad depicting a child’s battle against cancer.
The maps company topped the App Store last week after ignoring President Trump’s “Lake America” rebrand.
Small Agency Network members share what they’ve gained from Ad Age’s year-round community for independent agency leaders.
1d
Ad Age Leading Women Roundtable to tackle how women are creating, owning and reshaping the industry
The Oct. 6 breakfast will explore how women are gaining equity, capital and decision-making authority across the industry.
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
The Giants running back appears with his rescue dog Duke as the NFL signs its first official pet food partner.
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
1d
Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader
The president of Random House Publishing Group shares her career journey in a rapidly changing industry, and reflects on how good storytelling is necessary for strong leadership.
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