The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...
The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...
Megan Thee Stallion teamed up with Droga5 for a creepy circus-themed trailer promoting her annual Vegas party.
AI is supposed to make ad agencies more efficient. But what happens when it becomes so efficient that it starts undermining the business model? That’s the premise of “The Chat,” the latest industry ...
M+C Saatchi and Peel’s tourism stunt has Icelandic knitters join meetings and stitch together one-word summaries.
Marketers should prioritize clear messaging, calibrate AI creative to consumer sentiment and build multi-week social plans beyond the Big Game itself on Feb. 14, 2027.
Special US, Nick Ball and Hoyte van Hoytema craft an emotional father-son story about entrepreneurship.
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How the Chicago Cubs got into the TikTok romance series game without alienating core baseball fans
Jen Martindale, the team's head of marketing and communications, joins the Marketer's Brief podcast to explain how the Cubs decided to launch a microdrama series.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
American Haiku’s Thom Glover discusses “You & Me,” directed by Derek Cianfrance, and Tiffany’s move beyond traditional luxury tropes.
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