The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.

AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.

Genspark pits ChatGPT and Claude in a lemonade stand-off, advertising greats create spots with Google and a chicken rides a unicycle.

Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.

Tiffany Rolfe, Jayanta Jenkins and Susan Credle discuss the spots they made with Google Flow for small businesses.

Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.

Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.

Your chance to join the Small Agency Network is here.

Apply to the Small Agency Network by Sept. 28—what current and prospective members need to know Your chance to join the Small Agency Network is here.

Colin Fleming, OpenAI’s CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers.

Learn about Ad Age’s 2026 class of Leading Women and Rising Stars, plus the recipient of this year’s Vanguard Award.

The changes come as part of a broader set of methodology changes arriving just before the fall broadcast season.