Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.

The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Marketing leaders from Life360, Gorilla Glue, Coterie, Little Spoon and more reveal where they’re investing, what they’re leaving behind, and how AI is reshaping their teams and strategies.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.