The arrival of agentic AI signals big changes for the upfronts, but buyers have questions about how agents will interact. (J ...

Left: Joan Co-founder and Chief Creative Officer Jaime Robinson, Right: Co-founder and CEO Lisa Clunie (Joan) BB. By ...

Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.

Read the Ad Age Encyclopedia entry on the California Consumer Privacy Act (CCPA).

Read the Ad Age Encyclopedia entry on customer experience (CX).

Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales ...

The Rethink campaign features a spot with Key in multiple roles, as well as a stunt on Monday at Yankee Stadium.

How media buyers and sellers can navigate ongoing changes to TV measurement ahead of the 2025 upfronts.

The U.S. Federal Trade Commission is in settlement negotiations with the media and ad groups it has been investigating.

The Home Depot promotes its Spring Black Friday sale.

Gut Mexico City’s campaign for Purga Films emphasizes that in a world of perfect AI visuals, narrative will be key.

Explore a new resource for industry professionals designed to decode the language of modern marketing, from agency of record to media mix modeling to zero-click search.