Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.
Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.” ...
Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.
Are you a print subscriber? Activate your account. By Garett Sloane - 11 hours 54 min ago 17 hours 3 min ago By Gillian Follett - 2 days 5 hours ago By Bradley Johnson - 2 days 7 hours ago By Ewan ...
Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.
Today’s affluent consumers don’t simply want to buy into a brand’s identity—they want the opportunity to make it their own.
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Ad Age 2026 Leading Women share why advice they received early in their careers feels outdated today
Leading Women share advice they received early in their careers that they find to be outdated today, and provide some insight into what guidance actually matters today.
The VP of integrated marketing experiences for North America at Coca-Cola is a 2026 Ad Age Leading Women honoree.
The associate creative director and copywriter at McCann New York is a 2026 Ad Age Rising Star.
Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up ...
Gian Carlo Lanfranco and Rolando Cordova, L&C’s co-founders, have bought back Serviceplan’s stake, returning the agency to full founder ownership.
Kyle Watson is a 2026 Ad Age Leading Woman.
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