How creator fandom is changing where experiential marketing dollars go

Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.

Inside Disney’s holiday strategy to recapture the magic of Christmas

Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...

What customer data misses—and how AI can use context to predict ad performance

Ana Calabrese, VP of engineering and data science at OpenX, says audience targeting that doesn’t rely on personal data shifts ...

Netflix salutes over-the-top fandom in three wildly different ads from Mother

The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a ...

McDonald’s names Uber a preferred partner, edging out DoorDash

Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.

PNC Bank’s new ad star is a tortoise who’s winning at life

Arnold brings the tortoise-and-hare fable into the financial world with a series of spots featuring real Galapagos tortoises.

How Norton Healthcare tells its hospital’s story to Louisville’s West End

Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.

When product benefits aren’t enough—inside Rao’s shift to emotional advertising

Limited Time Only” from Goodby Silverstein & Partners comes as the Campbell’s brand looks to establish what it stands for ...

Froedtert & the Medical College of Wisconsin’s ‘Let’s Push Ahead’ drove awareness—and appointments

The health network’s campaign drove people to schedule orthopedic appointments.