In an interview with Ad Age, Mark Read discusses the current holding company landscape, his new AI conference and whether he would launch a new agency.

An invite-only, off-the-record Ad Age CMO Roundtable connects senior marketers to share strategies for adaptable teams, ...

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.