A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

Ad Age spotlights the behind‑the‑scenes pros powering 9 Super Bowl campaigns, from VFX and puppetry to business affairs and engineering, showing how ads make it from concept to the big screen.

The RTD drinks brand works with creators and makeup artists to reframe alcohol flush for AAPI Heritage Month.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...