WPP’s Coke win was expected by many after Publicis Groupe, which it had been competing against, agreed to take over global media duties for PepsiCo.

The prediction market’s second celeb athlete ad this week shows the inconveniences of his Hulk-like alter ego.

Agency David&Goliath marks the 25th anniversary with a manifesto for 9/11 Day, a nationwide volunteer movement.

This week, we’ve got the exclusive on Brandtech Group’s global chief creative officer appointment, plus plenty more.

Meta’s $18 billion settlement limits teens to two hours on Facebook and Instagram, forcing brands to rethink media plans as ...

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...

The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.

Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.” ...

BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.

The advertising industry is having the wrong conversation about AI. Much of the focus has been on automation: faster planning, activation and optimization, with fewer manual tasks. Those efficiencies ...

Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.

BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.