The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.

AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.