Amid declining consumer sentiment and a lack of brand loyalty, marketers need to increase the value equation for shoppers this holiday season.

Enyia is utilizing real-time activation and data-driven planning for Coke's media investment strategy, earning her a spot on ...

Day One’s understated spots use single takes and heartfelt voicemails to celebrate the memories that gifts make possible.

The “SNL” star brings his deadpan humor to the jeweler’s holiday push, which takes aim at gift-giving anxiety.

Moon grew Salt XC’s media business through a transparent buying model, proprietary technology and acquisitions, earning him a spot on Ad Age’s 2026 Media Buying Power List.

Fox expanded Ad Results Media’s podcast advertising business into a broader creator-led media operation, helping position the agency for its acquisition by Miroma Group—and earning him a spot on Ad ...