The internet has been quick to pile on influencers for “ruining” this year’s US Open. But many creators were invited by brands that also deserve some of the blame, creator marketing experts say.

In a category cluttered by century-old giants, Andrea Collins is helping to build an insurance brand for the modern consumer.

The inaugural Mid Size Brand Leaders awards program recognizes 15 marketing executives who drove sales success with limited ...

Duolingo’s Fashion Week pronunciation campaign spells success and 7Brew draws lines for squishy giveaway—plus, why it was a bad week for Nike, American Eagle and a delivery robot brand getting in ...

Dipiazzo, the aquarium’s chief marketing and experience officer, repositioned the destination as a “living world of awe.” ...

The VP of brand marketing, who focused Laura Geller Beauty on over-40 women in response to consumer research, says that 'not every trend needs to be followed.' ...

The Gorilla Glue Company’s marketing is largely powered by its in-house team, which is deftly responding to modern marketing demands under the leadership of Lauren Connley. After getting her start at ...

As Crunch Fitness aims to compete with larger gym chains, Chad Waetzig is using marketing to fill the gaps. Late last year, the brand debuted the “Feel More” campaign. Waetzig, the chain’s chief ...

Marketers are investing in premium brand content with creators, creative agencies and production companies, not just scaled ...

Agency David&Goliath marks the 25th anniversary with a manifesto for 9/11 Day, a nationwide volunteer movement.

The prediction market’s second celeb athlete ad this week shows the inconveniences of his Hulk-like alter ego.

This week, we’ve got the exclusive on Brandtech Group’s global chief creative officer appointment, plus plenty more.