On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.

Purpose-led campaigns, such as those promoting social advocacy and sustainability initiatives, illustrate how marketers show ...

Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for ...

This week, we’ve got an exclusive on Terri & Sandy’s C-suite hire, and we dive into Publicis Groupe’s continued push into ...

Two major biopharmaceutical media accounts currently handled by Omnicom—Bristol Myers Squibb and Gilead Sciences—are in ...

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some.

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for ...

Claude Code, Replit and OpenAI’s Codex are proving useful to agencies’ internal teams and, in some cases, real client work.

April Fools’ Day used to be a huge brand holiday; almost every brand would weigh in with some kind of gag. This took a hit ...

As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention ...

Publicis Groupe took The Trade Desk to task over what it claimed were hidden fees, and that set off an industry-wide ...