The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.

See a message from Flavor Flav, AI advice from Cindy Rose and a brainstorm from Kristen Cavallo and Susan Credle.

Wednesday’s Grand Prix winners include KitKat's heist PR masterclass, Heineken's IRL Whatsapp campaign and Uber Eats' customizable Super Bowl commercial.

EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.

Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.

A pitch deck for the new platform shows the opportunities for sponsored content available to brands.

Robert Wong of Google Creative Lab explains the expansion of what used to be a two-hour lunch. Cannes Lions Day 3—AI marketing’s challenge and the search for coffee and air conditioning ...

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.