This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

Ad Age Insider takes a strategic look at limited-edition drops, the connection between scarcity and cultural relevance and practical steps marketers can take to balance hype with accessibility.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

Paramount Skydance executives David Ellison and Jeff Shell told investors that their new media agencies, Publicis Groupe and ...

Nielsen’s latest patent lawsuit has evolved into more of an antitrust battle, as TVision withdraws a motion to dismiss in ...

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...

AI marketing buzzwords—terms such as “agentic” and “human in the loop”—get thrown around a lot, but here is how brands can ...

Wonderhood Studios blends humor, romance and mature cheddar in a festive short that riffs on British romcom classics.

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...