State Farm will use Google’s AI tools to make its stanchion pad speak with real-time comments during Game 4 of the NBA Finals.

Arnold campaign uses historical hindsight and humor to reinforce the bank’s long-running “Brilliantly Boring” platform.

Ad Age spoke with 16 creators, talent managers and influencer marketing executives about how creators can extract maximum business value from Cannes.

One year after officially debuting Marriott Media Network, the hotel chain has grown its media partnerships with United Airlines and expanded its personalization offerings for advertisers.

Cannes Lions trophies are still valued, but only if award wins are linked to results.

Laughlin Constable and Prettybird directors The Coles serve up a product message wrapped in the glow of summers past.

Zulu Alpha Kilo New York transports would-be travelers to the locations they’re dreaming of.

Directed by Sanjay de Silva, the VCCP spot contrasts the event’s calm setting with its fierce on-court action.

A new campaign from Fig moves beyond orange juice to showcase a broader range of fruit-based beverages.

And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?” ...

The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.

Ad Age explores how the merger has in part impacted the festival’s awards, how Omnicom plans to show up on the Croisette and what opportunities, if any, exist for rivals.