The love triangle every brand is in now

The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.

The AI gap for marketers—where results show up (and don’t)

AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.

Michaels puts Angela Kinsey back on the Party Planning Committee—inside the campaign

Genspark pits ChatGPT and Claude in a lemonade stand-off, advertising greats create spots with Google and a chicken rides a unicycle.

Out-of-home (OOH) advertising explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on out-of-home (OOH) advertising.

Owned media explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on owned media ...

Multi-touch attribution explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on multi-touch attribution.

Dynamic creative optimization explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on dynamic creative optimization (DCO).

Media rebates explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry for media rebates.

3 top creatives made AI spots with Google—will they help ease the stigma?

Tiffany Rolfe, Jayanta Jenkins and Susan Credle discuss the spots they made with Google Flow for small businesses.

Right Guard casts rival deodorants as ‘Wrong Guard’ in new ads

Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.

The Variable acquires a Gen Z marketing agency—behind the move

Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.

How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth

Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.