McGarrah Jessee CEO Britton Upham is calling on agencies to band together and push back on unfair pitch demands.
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands ...
Introducing Ad Age’s new Substack. Subscribers receive weekly briefings, deep dives and podcasts designed to decode industry ...
Ogilvy campaign features singers from across the U.S. and expands into packaging, murals and community programs.
A new creative platform features collectible sets, storytelling and fan activations ahead of the summer tournament.
Claude Code, Replit and OpenAI’s Codex are proving useful to agencies’ internal teams and, in some cases, real client work.
Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio ...
Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio ...
A couple of talking ducks marvel at the fact that you can start doing the dishes without water in a Dawn Powerwash spot.
W+K campaign builds out a fictional rivalry, letting fans choose sides through themed meals and interactive content.
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention ...
The viral “Fruit Love Island” TikTok series has racked up more than 200 million views and earned the account behind the ...
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