Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ ...

Amazon and McDonald’s headline the latest Ad Age Brand Loyalty Tracker as purchase frequency and spending shift across major restaurant and retail brands.

Wieden+Kennedy spot is accompanied by new research highlighting shifting drinking habits.

Kayak Senior VP of Global Marketing Carolina Montenegro joins the Marketer's Brief podcast to discuss consumer research, ...

In the end, no one found the edge of the Earth—but many will be getting $100 gift cards.

As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay ...

Strategists who “ask the why and hone their pattern recognition are becoming more and more valuable,” according to Conscious ...

Loop won 30 new clients in 2025, including DoorDash, for whom the agency created the “Bad Boyfriend Bootcamp” campaign starring comedian Ziwe. (DoorDash) ...

Paper Crane Factory has won Small Agency of the Year, Northwest, Silver at the 2026 Ad Age Small Agency Awards.

Dude Wipes’ “The Big Dump” from Powers of Reasoning spanned placements across seven channels, celebrity tie-ins and cultural moments.

Apple’s new automated bidding tool can drive app installs, but marketers say it still can’t chase the sales and subscriptions ...

For Taylor Farms, Hunterblu Media secured a spot last year in an exclusive TikTok pilot and drove a 19.4% increase in dollars per store via digital out-of-home. (Hunterblu) ...