Gordy Sang and Brian Siedband hit the THC market with a light-beer-flavored formulation, retro packaging and funny Instagram ...

Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ ...

To matter to Gen Z in the coming decade, brands should create ecosystems people genuinely want to say yes to: experiences, ...

Rather than dwell on its weak results and forecast, CEO Jeff Green pivoted to the future of ad tech and The Trade Desk’s role ...

Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up their creator marketing efforts.

Tom Kuntz and Hoyte van Hoytema team up for a playful piece featuring a very long sandwich.

Disney announced that it sold out of Super Bowl inventory and closed its upfront during its fiscal third-quarter earnings ...

In the end, no one found the edge of the Earth—but many will be getting $100 gift cards.

Retail and restaurant brands winning the most repeat purchases—Ad Age Brand Loyalty Tracker See which brands are gaining repeat business and where customer spending increased.

Wieden+Kennedy spot is accompanied by new research highlighting shifting drinking habits.

Crowded U.S. marketing calendar overwhelmed restaurants and prevented messages from breaking through, execs say.

As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay ...