Brands have launched apps and forged partnerships with OpenAI to improve visibility inside of ChatGPT—but there are risks.

Farmers Insurance is reviewing its media and creative accounts after more than 15 years with RPA.

This week, we’ve got the exclusive on Ooni hiring a media agency, plus the scoop on Canva hiring Quality Meats for an ...

AI tools need a vetted seal of approval to denote proper use of artificial intelligence, similar to the Good Housekeeping ...

Ad Age reporters prep you for NewFronts 2026: how creators, agentic AI and shifting digital budgets redefine the event—and what matters now for media buyers and brands.

The fully AI-generated ad features zero humans—just dogs (and a rooster in pink fur boots) as they get washed, pampered and styled.

Read the Ad Age Encyclopedia entry for programmatic advertising.

Cost per action, or CPA, is a performance-based pricing model in which an advertiser pays only when a specific action is completed. That action can range from a purchase or subscription to a lead form ...

College basketball analyst Dick Vitale, aka Dickie V, helps Planet Fitness hype its PF Black Card.

Read the Ad Age Encyclopedia entry on behavioral targeting.

Read the Ad Age Encyclopedia entry on omnichannel marketing.

Read the Ad Age Encyclopedia entry on lift testing.