PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.

Dolly Parton’s career offers six actionable lessons for brands to build authenticity, relevance and universal appeal.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

By unifying data and layering AI-driven personalization across its business, Maruti Suzuki has scaled its ability to serve customers at every stage of their journey.

Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.

Richard Kind voices a spot urging family members to ditch their personal devices in a national campaign from Zambezi.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands ...

The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.

Dentsu Creative will support the pharmacy and insurance giant’s creative efforts, while Omnicom retains media duties.