PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company.

The college musical celebrating disabled students earns the brand its third Outstanding Commercial Emmy in four years.

James frames culture’s impact and influence as an opportunity for brands to gain a broader understanding of consumers.

More than a dozen physicians appear in outdoor ads in five cities, extending last year’s provocative NYC campaign.

The Partners+Napier campaign sends diners into an ’80s fantasy filled with fry keytars, mullets and plenty of sauce.

Gain says, “Sniff the difference” in spot with the endline “This is #HowWeHBCYOU.” ...

PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S.

PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S.

Director Niclas Larsson puts a disconnected family through an unusual evaluation in BarkleyOKRP’s spot.

Recognizing the agencies, executives, brands and creative work shaping advertising and marketing, with new categories for agency comebacks and sports-driven campaigns. Final deadline is Dec. 1, 2026.

The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.

PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S.