How Poppi’s co-founder is tweaking her viral marketing playbook for Jetty, a new beverage brand

With Jetty, Allison Ellsworth faces a tougher marketing challenge: replicating Poppi’s success in a category dominated by legacy players such as Gatorade in an online environment where attention is ...

AI agents cut Amazon ad analysis from weeks to hours—what changed for media buyers

Hill’s Pet Nutrition says it can make faster media moves backed by a better understanding of its customers through agentic AI. (Freepik, Hill's Pet Nutrition/Ad Age compilation) ...

Sharon Horgan gives Aer Lingus a new name to help baffled Americans

Hebru Brantley explains how he drew on his own childhood to create art for “The Dreamer,” directed by Melina Matsoukas.

Netflix salutes over-the-top fandom in three wildly different ads from Mother

The winners of this year’s Healthcare Marketing Impact Awards—co-presented by Modern Healthcare and Ad Age—show how to make a ...

How creator fandom is changing where experiential marketing dollars go

Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.

Inside Disney’s holiday strategy to recapture the magic of Christmas

Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...

What customer data misses—and how AI can use context to predict ad performance

Ana Calabrese, VP of engineering and data science at OpenX, says audience targeting that doesn’t rely on personal data shifts ...

When product benefits aren’t enough—inside Rao’s shift to emotional advertising

Limited Time Only” from Goodby Silverstein & Partners comes as the Campbell’s brand looks to establish what it stands for ...