WPP will be looking to hire more “AI-native” employees and there will be job cuts, CEO Cindy Rose said.

AI’s integration in advertising is rewriting the rules on authorship, innovation and scale.

Lowe's has created a kids club loyalty program in order to gain better data insights about customers. AP. By ...

Directed by Thibaut Grevet, a new cinematic spot gathers Jennie, Kendall Jenner, James Harden and more under one roof.

Polaroid's "The Camera for an Analog Life" campaign speaks to Gen Z's interest in slowing down and getting offline. (Polaroid ...

WPP will be looking to hire more “AI-native” employees and there will be job cuts, CEO Cindy Rose said.

This guide includes insights on where PE money is flowing, as well as advice for agencies on what to look for in a deal and ...

Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.

Bianca Poletti’s stylized short for agency Seite Zwei connects the city’s culinary heritage with centuries-old vampire lore.

Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.

WPP disclosed more than $9 billion in clients’ spending data as part of a legal dispute with a former executive who claims he ...

An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online.