Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

This week, we’re breaking down the latest earnings reports from WPP, Omnicom and Stagwell, and we dive into High Noon’s search for a new creative agency.

Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.

Fashion’s commentary on identity and culture informs marketing strategies across categories.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

The brewer plans to move ad dollars across brands in real time, ramp up World Cup spending and adjust regionally.

Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren’t doing enough to get clarity on what their agencies are agreeing to.

Agencies are recasting entry-level roles as AI automates rote tasks, elevating apprenticeships and client-facing work while ...

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.