The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.

As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into ...

The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.

WPP has shown signs of life under new CEO Cindy Rose. Ad Age digs into what's working.

At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.

CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.

Flavors, fitness and daytime drinking are among the trends driving the alcohol beverage market, experts say. (Adobe Stock) JS. By ...

Agency leaders discuss ways they've introduced new revenue streams to augment shrinking budgets.

Highdive’s new ad, directed by Jody Hill, shows the comedian accompanying customers on faux test drives.

Ashley Davis Marshall will serve as the Tombras-owned agency's chief creative officer.

In October 2026, Ad Age will host its annual celebration for a new class of Leading Women and Rising Star honorees.

As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into ...