Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...

Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.

Subway hypes its new Doritos Hot Honey Chicken Nachos.

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

When creating a cinematic ad for a luxury retail brand, the studio Lipstick turned to Kling AI to make its realistic—and award-winning—image-to-video film.

Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.

Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.