Publicis Groupe and The Trade Desk show the fault lines emerging in the fight for control of ad tech. (Ad Age Composite. Image: Adobe Stock) ...

All the major platforms will host shows for brands and agencies to sell them on new AI, ad tech, data, creators and more.

Colenso BBDO’s “Lump Lottery” uses a vehicle giveaway to shake men out of their apathy.

AI in Recent Campaigns Top 5 Creative Campaigns Super Bowl 2026 First-time Advertisers. A-List & Creativity Awards. Ad Age’s ...

Auras, or the colorful, invisible energy fields believed to surround people and other living beings, are the latest ...

Farmers Insurance is reviewing its media and creative accounts after more than 15 years with RPA.

Accenture Song's executives are finally opening up. Top row, L-R: Nevine El-Warraky, Arun Kumar, Neil Heymann, Dimitri Maex, ...

Auras, or the colorful, invisible energy fields believed to surround people and other living beings, are the latest ...

College basketball analyst Dick Vitale, aka Dickie V, helps Planet Fitness hype its PF Black Card.

A practical decision tree helps marketers use AI in advertising responsibly, with clear steps to earn Gen Z trust and avoid ...

Cost per action, or CPA, is a performance-based pricing model in which an advertiser pays only when a specific action is completed. That action can range from a purchase or subscription to a lead form ...

Read the Ad Age Encyclopedia entry for programmatic advertising.