BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

India’s CTV audience is still only around 6.6% of its population, much lower than the US, where CTV users are equivalent to ...

Parle Products CMO Mayank Shah told BestMediaInfo.com that the company has started work on digital campaigns and will explore ...

When I first read about the Cockroach Janta Party (CJP), and I am slightly embarrassed to say this, I did not give it much weight. Trends come and go. Parodies come and go. Unfortunately, people too, ...

New paid feature for Spotify Premium users will allow licensed AI-generated covers and remixes, with participating artists ...

DS Group’s Rajeev Jain says brands must stop treating virality as a strategy and focus instead on relevance, attention and ...

New Delhi: Bharti Airtel has launched a new campaign for Airtel Priority Postpaid, positioned as India’s first-ever priority postpaid service designed to offer faster and more consistent network ...

The comments come amid intense scrutiny of the medium at Goafest, where one of the panel discussions was provocatively titled ...

Goa: Marketers can no longer think of discoverability only through search engines and clicks, as consumers are increasingly asking AI for answers before brands even know they are in the market, ...

New Delhi: Google has announced a series of new advertising formats for Search built using its Gemini AI models, as the company expands AI-driven experiences across search and commerce. In a blog post ...

In an interview with BestMediaInfo, Cavalcante says Comscore wants clients in India to use it beyond publisher measurement, ...

New Delhi: WPP has been chosen as JLR’s global growth partner in a mandate built around an outcome-based remuneration structure and a bespoke integrated team. The partnership will cover JLR’s ...