Linen Club, the premium linen fabric and apparel brand from the Aditya Birla Group, has appointed Saif Ali Khan and Ibrahim Ali Khan as brand ambassadors. The collaboration marks the first joint brand ...

The lawsuit alleges Netflix tracked user behaviour, shared consumer data with advertisers and used autoplay features that ...

Coca-Cola has reintroduced Diet Coke in 200 ml glass bottles across parts of India to deal with the ongoing aluminium can ...

Pawar will oversee large-scale quantitative research mandates across sectors, including BFSI, FMCG, Retail, Healthcare, ...

As AI-generated ads mimicking brands like Nike, Amul and Hajmola spread online, marketers, agencies and ASCI warn that ...

KKCL, which also owns brands such as Killer, LawmanPg3 and Integriti, said the Punya range will be distributed through its ...

New Delhi: The Bombay High Court has restrained further circulation of an advertisement by Berger Paints India comparing its Easy Clean product with a rival paint sold by Asian Paints, after observing ...

In his role at BULLET Microdrama App, he will lead marketing and growth, focusing on user acquisition, brand building and ...

Revenue from operations was up 25.8 per cent YoY to Rs 1,547.3 crore in the March quarter. It was at Rs 1,229.9 crore in the ...

Following a competitive pitch process, the company also reappointed Publicis Groupe for global secondary production duties, ...

In a restrictive market, Budweiser is using the NBA as a gateway to build deep cultural relevance and position itself as a ...

Are logos indispensable, or are they optional? The answer, it turns out, depends entirely on what else the brand has built ...