The acquisition will bring together Nielsen’s audience measurement and media intelligence capabilities with DoubleVerify’s ...

Marketers say digital offers targeting but not a uniform independent currency, leaving TV’s measurement gap harder to ignore ...

The regulator found deficiencies in vitamin levels in Fortune Fryola oil and licensing and labelling violations involving PIE ...

The Bengaluru-based platform’s technology will be integrated into Reliance Retail’s digital and omni-channel operations to ...

Kapoor will oversee strategic planning, media relations, brand reputation, influencer partnerships and integrated campaign ...

Shortlisted founders will present to a five-member jury and access an investor network with more than Rs 100 crore in stated ...

Bose returned from Aditya Birla Sun Life Mutual Fund to lead marketing across Aditya Birla Capital’s NBFC lending portfolio ...

The Indian adaptation of The 1% Club marks Star Plus’s return to non-fiction as JioStar looks to build a cross-platform ...

The FMCG major challenged the food regulator’s ban on ‘100%’ claims, joining United Spirits and other liquor makers already ...

Conceptualised by Ogilvy and crafted by Maati Baani, the campaign reinterprets Tata Play’s long-running tagline through folk ...

As agencies use AI for creative production, advertisers are seeking clarity on data use, copyright, liability, model training ...

The result offers an early indication of how AI discoverability could emerge as a marketing metric alongside search, reach ...