This year’s Raksha Bandhan campaigns move beyond predictable sentiment, using humour, sibling rivalry, forgotten gifts, ...

Gaurav Barjatya argues that NDTV’s new identity will matter only if the news brand can earn attention, trust and relevance ...

Khan brings over two decades of communications experience across financial services, with previous roles at Generali Central ...

OpenAI’s India MD says ads will not influence ChatGPT responses, advertisers will not get access to conversations, and users ...

The Indian adaptation of The 1% Club will feature 100 participants across 13 rounds, with a prize pot that can rise to Rs 1 ...

The court allowed FDC to clear existing Enerzal stock while changing its labels, after noting that no prior improvement ...

The integration, built around Zee’s ‘Dilfluencer Moments’ branded-content format, will appear in shows including ‘Ganga Mai ...

Eligible creators can now tag Amazon products directly in videos, Shorts and live streams, with affiliate earnings paid ...

Birla has been leading the film venture since February 2026, adding cinema and content creation to her portfolio across ...

The actor will front the precious metals company's new integrated campaign across television, digital, social media, print, ...

Naithani joins from FCB Kinnect, where she served as Senior Vice President and worked with brands including Flipkart, Tata ...

Search and performance budgets look most exposed as ChatGPT enters advertising, while television, print, outdoor, radio and ...