BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

India’s CTV audience is still only around 6.6% of its population, much lower than the US, where CTV users are equivalent to ...

Parle Products CMO Mayank Shah told BestMediaInfo.com that the company has started work on digital campaigns and will explore ...

The comments come amid intense scrutiny of the medium at Goafest, where one of the panel discussions was provocatively titled ...

DS Group’s Rajeev Jain says brands must stop treating virality as a strategy and focus instead on relevance, attention and ...

New paid feature for Spotify Premium users will allow licensed AI-generated covers and remixes, with participating artists ...

In an interview with BestMediaInfo, Cavalcante says Comscore wants clients in India to use it beyond publisher measurement, ...

Paliwal joins the clean energy company after nearly two decades across media research, audience analytics, brand marketing ...

Goa: Marketers can no longer think of discoverability only through search engines and clicks, as consumers are increasingly asking AI for answers before brands even know they are in the market, ...

Nykaa told the court that Meta should be included in the matter, as only the platform can clarify whether the use of music ...

The transaction involves the acquisition of a stake in Restaurant Brands Asia by Lenexis Foodworks, Aayush Agrawal Trust, ...

New advertising features include conversational discovery ads, AI-powered shopping recommendations and expanded Direct Offers integrations across Search ...