The three brands now contribute around 15% of GCPL’s India portfolio, up from 8% in FY24, after growing 35%-40% annually ...

Prive HD was launched in 2017 as a premium English movie channel. Zee Chitramandir was launched in 2021 as Zee’s second ...

Factors such as tighter budgets, rising activation costs, adverse weather conditions and a fragmented advertising ecosystem ...

Conceptualised by McCann India, part of Omnicom Advertising India, the campaign is built around the idea of the bathroom as a ...

The device is internally described as a "humanlike AI companion" for the home. It is expected to sync with ChatGPT and offer ...

The jewellery retailer has built one of advertising’s largest celebrity networks, combining national faces with actors chosen ...

The plaintiffs include publishing houses Hachette, Cengage, and Elsevier, along with author Scott Turow and S.C.R.I.B.E. The ...

CCPA fined SpiceJet Rs 1 lakh after ruling that its booking interface used dark patterns that undermined consumer choice and ...

Network18’s ad inventory consumption grew 10% against the industry’s 3%, while non-government volumes rose 2% despite a ...

The agency will handle Maple India's social media marketing, AI search optimisation, performance marketing and creative ...

The mandate covers creative, campaign strategy, SEO, GEO/GIO, Google Business Profile management, performance marketing, and ...

Chatterjee worked across communications, consulting and editorial, with previous roles at Lakmé Lever, MSL India, Femina and ...