The report flags a growing MMM action gap as firms struggle to turn insights into ROI, citing silos, slow decisions, and ...

The company has appointed Sajja Praveen Chowdary as Principal Officer, Chief Executive Officer and Whole-Time Director of ...

According to "The USD 250 Billion Commerce Frontier", the surge is being fuelled by the rapid rise of Gen Z consumers, quick ...

In his new role, Shindde said he is “looking forward to building, scaling and innovating in the ever-evolving music streaming ...

Set in a retail store, the film shows Malhotra searching for an ubtan face wash for tan concerns, before Khan steps in with a ...

Crafted by Ogilvy, the campaign set in Falodi highlights prolonged sun exposure among women and notes sunscreen usage in ...

Prior to this, Dayal was associated with Quora as Senior Client Partner – APAC, a role she held for over two years, focusing ...

In his new role, Kalra will oversee brand positioning, consumer engagement and growth initiatives, and be part of APAC and ...

The association will roll out through an integrated campaign across print and visual media in April, featuring two TVCs ...

He led revenue strategy, advertiser partnerships, branded content growth, and scalable monetisation across Republic’s English ...

Blue Star’s strategy is a clear move away from IPL advertising and a stronger push towards television, especially news, and ...

The most uncomfortable part of the GEO conversation for Indian marketers is that the performance marketing infrastructure on ...