After leading content at SonyLIV, Saugata Mukherjee joins YRF Entertainment to head films and series, reporting to Akshaye ...
R P brings over 25 years of experience across QSR, FMCG, beauty, fashion, and automotive and previously served as Chief Business Officer South at McDonald’s India, overseeing growth and brand strategy ...
Higher input costs, rupee depreciation and freight challenges weigh on demand, with companies flagging early signs of ...
Sources peg Google’s JioStar IPL spend at nearly Rs 500 crore and OpenAI’s combined IPL-T20 World Cup outlay at about Rs 900 ...
Marico, Dabur and AWL Agri Business post volume and value growth amid stable domestic demand, while geopolitical tensions in ...
Sameer Tobaccowala, CEO, Shobiz writes that brand relevance today is shaped by cultural timing and consumer connection, with ...
On JioStar Star Sports, the latest TAM data shows a sharper, more concentrated ad market, with categories down 15% and ...
The drop from $1.4 billion reflects AI-driven disruption, slowing growth, recent layoffs, and rising pressure on traditional ...
Hotel brands are increasingly prioritising digital, influencer and content-led marketing as search, social media, and online ...
Industry stakeholders tracking the development say the move looked less like a customer-friendly proposition and more like a ...
A comprehensive reading of the new TRP policy replacing the 12-year-old guidelines, tracing how it evolved and what it could ...
TRPs for news channels are paused to limit sensationalism, as the government pushes Direct-to-Mobile tech for scalable, ...
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