The campaign has been developed in partnership with Sideways and will air on connected TV during the ICC Men’s T20 World Cup ...

Indriya has avoided satellite TV entirely so far, funnelling nearly 60% of its media budget into digital and connected TV to ...

Netflix said matching Paramount Skydance’s revised offer would make the deal “no longer financially attractive”, after WBD’s ...

Omnicom Advertising’s cultural intelligence unit says audiences are developing a sharper radar for what’s synthetic, pushing brands toward visible effort, authorship and “designed” restraint across si ...

RedSeer’s consumer outlook report highlights Generation X as a growing force in India’s consumption landscape, with premium, wellness, and experience-driven spending expected to rise significantly ...

Google said Gemini will help advertisers “see further into the consumer journey”, reduce fragmentation and activate data in real time, as brands demand outcomes across CTV, YouTube and commerce-led me ...

The group wants to move away from its federation structure and operate as a single company built around four units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

As AI platforms reshape discovery and strip away referral flows, publishers must shift from chasing pageviews to building ...

At the DNPA conclave 2026, the Union minister asked digital platforms to voluntarily rethink revenue-sharing policies for ...

In an exclusive conversation with BestMediaInfo.com, Lahoti says individual channel prices remain under forbearance, but warns bouquet practices must not burden consumers ...

The zero-alcohol variant of Corona to roll out nationwide at Rs 120 as AB InBev India expands its presence in the country’s fast-growing non-alcohol beer market ...

Singapore-based executive to oversee overseas expansion, partnerships and market launches, with joint reporting responsibility to company leadership ...