Brands across sectors are continuing to experiment with storytelling-led campaigns, using humour, cultural cues and everyday ...

Short-drama apps are scaling fast on provocative creatives, Meta-led spends, leaving brands interested but wary of a category ...

Redseer’s report, “Reinventing packaged F&B through quick commerce”, indicates the fast-shifting consumer preference toward ...

Executive joins senior management team and will report to Global CEO Mohit Malhotra, according to regulatory filing with ...

The ministry’s communication to ZEE5, dated April 24, asked the platform not to release the series, which was scheduled to ...

RR Kabel today is not only limited to wires and cables. Under our umbrella, we have fans, lighting, switches, switchgear, and ...

Move comes ahead of franchise agreement expiry in December, with Dunkin’ contributing under 1% to JFL’s revenue in FY25 ...

Station renamed with ixigo branding and in-train announcements as part of a high-visibility transit marketing initiative ...

A major reason behind the decision is Meta’s aggressive AI push, with the company expected to spend nearly $135 billion this ...

In his new role, Pratap will oversee strategic communications, media relations, internal systems and brand initiatives across ...

Ghosh, who recently exited Fever after a decade-long association with the radio brand, published a strongly worded post on ...