Brands across sectors are continuing to experiment with storytelling-led campaigns, using humour, cultural cues and everyday ...

Redseer’s report, “Reinventing packaged F&B through quick commerce”, indicates the fast-shifting consumer preference toward ...

The ministry’s communication to ZEE5, dated April 24, asked the platform not to release the series, which was scheduled to ...

New film, conceptualised by Sideways Consulting and shot by Early Man Film, uses a pit stop-style sequence to depict ...

RR Kabel today is not only limited to wires and cables. Under our umbrella, we have fans, lighting, switches, switchgear, and ...

In his new role, Pratap will oversee strategic communications, media relations, internal systems and brand initiatives across ...

Short-drama apps are scaling fast on provocative creatives, Meta-led spends, leaving brands interested but wary of a category ...

WARC’s 2026 Global Consumer Trends report said 45% of employed consumers are concerned about job security, while 50% see ...

Station renamed with ixigo branding and in-train announcements as part of a high-visibility transit marketing initiative ...

Time Out India goes live with Delhi and Mumbai platforms, featuring curated food, culture, film and event recommendations by ...

The release marks the brand’s entry into locally co-created editions of the model in India, reflecting a shift towards local ...

If completed, the deal will combine Warner Bros Discovery and Paramount assets, bringing HBO Max, CNN and major franchises ...