Green defended The Trade Desk’s transparency credentials while questioning ad holding companies’ principal-based buying and opaque transaction models ...

Research across six Indian cities shows children aged 7–15 find it difficult to separate advertising from entertainment in a ...

In a joint letter to Ursula von der Leyen, Teresa Ribera and Henna Virkkunen, industry groups urged EU regulators to conclude ...

The court asks Sun TV whether it wants to pursue the main suit after CSK undertakes to avoid unlicensed use of music and ...

The partnership covers co-production and distribution of microdramas across genres, with Story TV also set to adapt Hello ...

The company said it will revisit its listing once global markets stabilise, with the IPO seen as one of the most closely ...

The campaign positions pet wellbeing as a shared responsibility, highlighting nutrition awareness and everyday care among pet owners ...

Players can refine their strategies to evaluate patterns of strength and weakness in each one. A strategy can always be continuously improved to be more effective ...

Sinha notes that his early work across rural India continues to inform his perspective on health systems and community engagement ...

With the acquisition, Bajaj Electricals takes direct ownership of the brand in these markets, replacing the earlier licensing structure ...

The category-exclusive deal across both mediums virtually blocks OpenAI, which was a co-presenting sponsor for television and digital broadcast of the ICC T20 World Cup ...

Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move towards strategy and outcome-driven decision-making ...