As the burgeoning streaming landscape in India was finding its footing, with OTT platforms identifying their strategies, a game-changing shift emerged. In a recent industry shake-up, the ad-supported ...

Advertising and sales promotion spend fell year-on-year, accounting for about 11.5% of quarterly revenue, lower than the share recorded in the immediately preceding quarter ...

At the BES Expo 2026, Jaju said combining satellite and terrestrial broadcast systems could expand reach and support an ...

Commemorative film narrated by Khan traces Netflix’s evolution in India and changing viewing habits since its launch in 2016 and daily viewing conversations ...

In-house creativity drives Godrej Properties’ marketing, ensuring every medium, from digital to print, serves the buyer ...

The mandate includes integrated media and strategic communications across financial, business, mainstream and digital ...

The pre-Budget document flags rising childhood obesity and growing consumption of high-fat, salty, and sugar foods, proposing ...

Bajaj will lead Schneider Electric’s Home Solutions Division, with Luminous Power Technologies moving under the portfolio as ...

Das will oversee Branch India’s marketing strategy, working across product, analytics and credit teams as the NBFC expands ...

Following its 2017 “Come As You Are” campaign, Crocs said the new narrative builds on authenticity while reflecting a shift ...

Sheth will oversee the channel’s business strategy and P&L, reporting to Chief Content Officer Nachiket Pantvaidya ...

Sharma will oversee the client servicing function, focusing on strategic account management and cross-functional coordination ...