New Delhi: Connected TV (CTV) is attracting growing advertiser interest, but increased spending is being held back by limited transparency and lack of clearer content-level visibility, according to a ...
New Delhi: When you switch on an IPL match this season, it is hard to miss them. Not just the colas, appliances, fintechs, or smartphones that traditionally dominate the broadcast, but brands selling ...
BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, marketing, and media ...
New Delhi: OTT platforms may use microdramas to attract younger audiences who are spending more time on short-video platforms, but ad-supported microdrama models will need to manage the risk of viewer ...
Tribunal restrains RSMM General Trading from pursuing Dubai proceedings and upholds validity of Honasa’s distributor ...
The BDO India report said early winners will need sharp hooks, fast pacing, cliff-driven progression and cohort-led ...
Created by Ogilvy India, the campaign blends emotion and legacy with Colgate’s oral care promise. It positions the brand as a ...
The campaign highlights the airline’s network expansion, onboard services and hospitality, while coinciding with Air India ...
The campaign features a hearing-impaired protagonist communicating through Indian Sign Language, highlighting identity, ...
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