Saurabh Parmar, Fractional CMO, on how brands like Surreal and The Whole Truth turn routine retail ads into creative, ...

Omnicom has said it plans to sell or exit businesses representing about $3.2 billion in annual revenue, as the advertising ...

Parle Products has approached at least five banks for a proposed IPO, which is likely to be entirely secondary in nature, ...

The campaign, developed with media agency Havas India, embeds LED lighting into a print newspaper ad, turning a page turn ...

The company said it is working to shorten the media supply chain through more direct publisher relationships, while Acxiom’s ...

The guidelines, titled ‘Endorsements Know-hows!’, were issued for celebrities, influencers, and virtual influencers on social ...

The company said the acquisition will help businesses improve discoverability and conversion as AI interfaces and agents ...

The notices require Eternal to pay GST on delivery charges collected from end users on behalf of delivery partners, along with interest and penalties ...

Roy returns to Tata Motors after earlier roles in sales and marketing, including leading small commercial vehicles and ...

WPP added that it does not currently break out the business in its financial reporting but plans to do so, starting from 2027 ...

Recently, Himanshu Ratnoo stepped down as CEO, while Ankit Bhalla also exited, indicating churn across critical roles ...

Developed by PepsiCo’s Design and Innovation team, the updated identity features bold typography, high-contrast colours and ...