BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

The creative routes may be different, but the focus remains the same: finding simple ideas that can hold attention in a ...

The exercise is limited to CBC’s existing Executive Panel and will set new L-1 rates for eight deliverables, including TVCs, ...

Speaking at FICCI FRAMES in the presence of I&B Additional Secretary Prabhat, Vaz warned that the BARC ratings blackout was ...

At FICCI FRAMES 2026, executives discussed how unscripted shows generate creator content, attract brands and compete with ...

Alongside the television expansion, Republic is also developing a video-only app as part of an effort to build a more direct ...

Media companies are moving beyond views and watch time as JioStar, Zee, Sony LIV and YouTube build new revenue models around ...

As consumers increasingly turn to ChatGPT and other LLMs for product recommendations, brands are rethinking digital ...

At FICCI FRAMES 2026, executives argued that pricing and distribution rules built for linear TV need a wider rethink as ...

Karan Shah explains how Society Tea is moving beyond familiar emotional cues to build brand memory, measure behaviour and ...

The optional tools let parents manage group additions, Channels, Status and Meta AI settings for teen users. Personal chats ...

Brands are using content, commerce integrations and entertainment properties such as Bigg Boss to shorten the path from ...