As US raises trade pressure, why is govt handing Big Tech more ad money with BARC blackout?
New Delhi: IBM appointed Omnicom Media as its global media agency of record, following a competitive review, the companies announced on Monday. The mandate covers media planning and buying ...
The company’s new coffee table book documents its unscripted portfolio, with two-thirds of watch time coming from younger ...
The tender was released on 22 October and bids are due on 19 November. The world football body plans to pick a winner by the ...
Gera Developments MD Rohit Gera explains why performance marketing cannot fully capture brand influence and why festive ...
The Access Partnership study highlights strong growth in users and payout-eligible creators between 2020 and 2025, even as ...
Viewers can now build their own feeds by typing what they want to watch, while Subscriptions, renamed Subs, moves to a new ...
YouTube’s global livestream and creator-led programming open new advertising opportunities, while ZEE’s television broadcast ...
Airtel partners with YouTube to offer YouTube Premium, 30GB additional data and access to multiple OTT platforms in its Rs ...
The former Standard Chartered Securities chief will oversee digital services, personalised research and geographical ...
Explore beauty Diwali campaigns by L'Oréal Paris, Mamaearth, Nivea, Purplle and more that went beyond festive glow to ...
Experts explain why India's D2C brands must look beyond performance marketing, Meta dependence and ROAS to build brand equity ...