Brands across sectors are continuing to experiment with storytelling-led campaigns, using humour, cultural cues and everyday ...

Redseer’s report, “Reinventing packaged F&B through quick commerce”, indicates the fast-shifting consumer preference toward ...

Station renamed with ixigo branding and in-train announcements as part of a high-visibility transit marketing initiative ...

The release marks the brand’s entry into locally co-created editions of the model in India, reflecting a shift towards local ...

The ministry’s communication to ZEE5, dated April 24, asked the platform not to release the series, which was scheduled to ...

Time Out India goes live with Delhi and Mumbai platforms, featuring curated food, culture, film and event recommendations by ...

WARC’s 2026 Global Consumer Trends report said 45% of employed consumers are concerned about job security, while 50% see ...

RR Kabel today is not only limited to wires and cables. Under our umbrella, we have fans, lighting, switches, switchgear, and ...

If completed, the deal will combine Warner Bros Discovery and Paramount assets, bringing HBO Max, CNN and major franchises ...

Short-drama apps are scaling fast on provocative creatives, Meta-led spends, leaving brands interested but wary of a category ...

Ghosh, who recently exited Fever after a decade-long association with the radio brand, published a strongly worded post on ...

According to a notification issued by the Directorate General, Doordarshan, the upgrade is aimed at enhancing the viewing ...