The mandate, awarded after a multi-agency pitch, spans brand strategy, digital, social, packaging, experiential and retail ...

The campaign features a recreated version of ‘Xoom Xoom Xoom Baba’, blending nostalgia with a youth-focused narrative centred ...

Reliance Consumer Products CFO Ashutosh Goyal said the company used IPL, T20 World Cup, celebrity partnerships, digital-first ...

In her new role, she will oversee global marketing and communications, including brand positioning, partnerships and ...

During her long tenure, she played a key role in leading the industry body’s media and entertainment vertical and was ...

She had been serving as Head of Marketing (Interim) since November 2025. Prior to this, Srivastava was working as Director of ...

An IIT Bombay alumnus, Arya previously held senior technology leadership roles at Escrowpay, Zypp Electric, and Car Dekho, ...

Social media criticism over Godrej Industries Group’s new corporate identifier has opened up a deeper question for marketers: ...

Online buzz questioned whether Sanon was exiting the company, before Hyphen issued a clarification stating that she is “not ...

This requires a fundamental shift in perspective, one that treats every follower not as a statistic but as a lead positioned ...

CAIT Secretary General Praveen Khandelwal said India’s fast-expanding digital commerce market needs stronger policy ...

Ishan Chatterjee, CEO, Sports, said JioStar’s revenue growth was driven by subscription revenue momentum. Sports advertising ...