Britannia says the dominance of Rs 5 and Rs 10 biscuit packs leaves less room for price-led disruption, even as Reliance ...

Businesses can now manage their information and see how often they are mentioned in ChatGPT, while eligible US companies can ...

Dabur is looking beyond advertising to revive Chyawanprash, focusing on younger consumers, new formats and consumption occasions as the legacy brand struggles to regain growth ...

Ogilvy launches ECHO, an AI platform that turns celebrity shoots into 30-50 ad assets with talent approval, digital likeness ...

The report comes as marketers' optimism declines for the third consecutive year. Just 46% expect business conditions to ...

The funding forms the first part of a round that could reach $20 billion, after the ChatGPT maker reportedly scaled back its ...

The US regulator and 22 states have filed an unredacted complaint over Amazon’s search ad auctions; Amazon has said ...

Shah brings experience across FCB Ulka, BBH, Spring Marketing Capital, Wondrlab and Tilt Brand Solutions, having worked on ...