Brands across sectors are continuing to experiment with storytelling-led campaigns, using humour, cultural cues and everyday ...

Station renamed with ixigo branding and in-train announcements as part of a high-visibility transit marketing initiative ...

The ministry’s communication to ZEE5, dated April 24, asked the platform not to release the series, which was scheduled to ...

Redseer’s report, “Reinventing packaged F&B through quick commerce”, indicates the fast-shifting consumer preference toward ...

Short-drama apps are scaling fast on provocative creatives, Meta-led spends, leaving brands interested but wary of a category ...

The release marks the brand’s entry into locally co-created editions of the model in India, reflecting a shift towards local ...

New Delhi: Godrej Industries Group has announced a new purpose and refreshed brand identity, alongside long-term business and sustainability targets, as it outlines its strategy for the next phase of ...

Move comes ahead of franchise agreement expiry in December, with Dunkin’ contributing under 1% to JFL’s revenue in FY25 ...

RR Kabel today is not only limited to wires and cables. Under our umbrella, we have fans, lighting, switches, switchgear, and ...

New Delhi: The Online Gaming Authority of India, the new regulator created under the Promotion and Regulation of Online Gaming Act, 2025, will come into force on May 1, with the Ministry of ...

In his new role, Pratap will oversee strategic communications, media relations, internal systems and brand initiatives across ...

If completed, the deal will combine Warner Bros Discovery and Paramount assets, bringing HBO Max, CNN and major franchises ...