Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar ...

We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption. However if you dig deeper into the stats ...

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors. Customers are demanding the brilliant experiences they ...

That’s because Taco Bell was largely responsible for the taco emoji. Thanks to a Change.org petition it organized that received more than 33,000 signatures, the brand was able to convince the Unicode ...

The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don’t have a physical presence in the EU. That’s because the GDPR’s ...

Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

At Think Summit Europe last month, one key trend (outside of how AI is changing CRM) was how brands are increasingly incorporating multiple first-party customer data points into personalised email.

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

The 2019 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies ...

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Here are some compelling stats on user reviews, why they are great ...