Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

Econsultancy’s Future of Marketing report is designed to help marketers respond to shifting competitive contexts and plan ahead. By comparing their priorities and concerns against those of their peers ...

So, which brands have been among the first to cotton on? Let’s take a look at how companies are capitalising on consumer’s eyes.

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information. One ...

Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype ...