Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a wealth of thoughts on the B2B marketing space. We spoke to her about ...

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front row seat for the changing state of discovery and the huge role being ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

In the midst of a mounting cost of living crisis, consumers are more aware of their financial wellbeing than ever – making straightforward, accessible financial services absolutely paramount.

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay? AI technology is becoming more visible within ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).