From tea fans and fashion influencers to con artists, these case studies show the rewards possible when brands empower ...

When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work. In search engine optimisation, we tend to ...

While steps from foreign brands entering these markets have been largely tentative to date, the World Cup means the eyes and curiosity of the marketing world are now firmly rising to the B of the ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...

In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website. I think most marketers now accept that there isn’t a one-size-fits-all approach, and ...

The CDP promises to provide the key to comprehensive data-driven marketing, a very attractive marketing concept where all your customer data is combined for marketing (and other) uses. Without the ...

The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw ...

In April, I wrote about how the global gaming industry was being affected by the coronavirus outbreak, touching briefly on the extraordinary popularity of the latest title in the Animal Crossing ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...

There is no better time for brands to use virtual reality as part of a PR or new product push. Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...