Video is increasingly the internet’s favourite form of content. For brands, its ability to capture attention, create an emotional connection and show a product in more detail makes it a powerful tool ...

The benefits of retail media and the access it provides to retailers’ valuable first-party data make this form of advertising an attractive proposition for businesses. This summary acts as an ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

It’s hard enough for charities to convince consumers to want to donate in the first place, never mind guiding them through the process – so which charities do it best? Here’s just six examples and the ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards. It aims to reward customer loyalty, with ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...

Marketers today must take risks to achieve cut through. Creator partnerships can be a key ingredient in this. As long as brands are prepared to let those creators do what they do best and tell stories ...

When it comes to pricing, there is one constant to keep in mind. People do not know how much things are worth. We will reiterate that point because it bears repeating, people really do not know how ...

Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and ...