From tea fans and fashion influencers to con artists, these case studies show the rewards possible when brands empower ...

Video is increasingly the internet’s favourite form of content. For brands, its ability to capture attention, create an emotional connection and show a product in more detail makes it a powerful tool ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...

The benefits of retail media and the access it provides to retailers’ valuable first-party data make this form of advertising an attractive proposition for businesses. This summary acts as an ...

It’s hard enough for charities to convince consumers to want to donate in the first place, never mind guiding them through the process – so which charities do it best? Here’s just six examples and the ...

Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards. It aims to reward customer loyalty, with ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

When it comes to pricing, there is one constant to keep in mind. People do not know how much things are worth. We will reiterate that point because it bears repeating, people really do not know how ...

Last October, Hurricane Sandy caused widespread damage across the US east coast. This app, created by 3 Sided Cube for the American Red Cross provided a platform for the organisation to communicate ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...