The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy. You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...

Econsultancy owner Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of Xeim, the new name for the Group’s marketing businesses. Xeim ...

For the latest post looking at how major brands use social networks I’ve decided to nominate Whole Foods Market. For those who aren’t aware of the brand, Whole Foods is an increasingly popular natural ...

For a business as recognisable as Coca-Cola, marketing campaigns are aimed less at driving awareness and more at increasing loyalty and love for the brand. At Econsultancy’s JUMP New York event ...

A wee bit of background to being with (then we’ll get to the A/B tests further down the post): Duolingo has 25 languages available, with Mandarin being added soon. It has more than 200 million users, ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

We caught up with Niki Marin, Head of Strategy & Operations, who arrived at Jigsaw in 2015 via West Point, a tour in Afghanistan, and a stint in the financial services industry. Niki Marin: I’m Head ...

Morrisons has finally taken the plunge and unveiled its first ecommerce store. The grocery retailer said that its failure to launch an ecommerce store was one of the main reasons behind its recent 5.6 ...

Organisations manage information poorly for a variety of reasons, such as fuzzy objectives, insufficient resources, inconsistent processes, etc. However, one root cause underpins many of these reasons ...