Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

Controlled experiments and incrementality tests are valuable measurement approaches due to their ability to enhance data-driven decision-making, campaign optimisation and budget allocation. This ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

The vast majority of human behaviour is not fully conscious. Understanding how the brain works, how it processes information and makes decisions will help you deliver better, more effective ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of ...