The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. It ...

‘Bad data’ perhaps sounds a little melodramatic to some, an example of anthropomorphism. But the fact is that customer data is indeed about people, and if that data is incorrect, your business cannot ...

Email is a direct line of communication between a brand and its customers, giving marketers the ability to send relevant, personalised and timely content for a variety of purposes. This versatility, ...

While steps from foreign brands entering these markets have been largely tentative to date, the World Cup means the eyes and curiosity of the marketing world are now firmly rising to the B of the ...

Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy. You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

One way to have a memorable tone of voice is to be funny. However, there aren’t many brands who can consistently pull off humour without coming off as cringey or try-hard. Humour is subjective, too, ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...