Join Econsultancy’s Rose Keen and Lucy Doolan, Creative Director at Havas SO to explore content that cuts through the noise ...

Equestrian wear brand LeMieux wanted to achieve growth by expanding into new markets internationally. To achieve this, it partnered with ecommerce marketing agency Nest Commerce to rejuvenate its paid ...

How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Platform Manager Inga supports a variety of learning programmes, focusing on increasing learner engagement. She is dedicated to the build, integration and implementation of Econsultancy’s learning ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really ...