From tea fans and fashion influencers to con artists, these case studies show the rewards possible when brands empower ...

The CDP promises to provide the key to comprehensive data-driven marketing, a very attractive marketing concept where all your customer data is combined for marketing (and other) uses. Without the ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

Social video is currently a massive trend, driven in large part by TikTok and imitated by sites from Instagram to Snapchat, X and even LinkedIn. As a result, creative software that can make short, ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...

The world of social media is vast and full of potentially useful conversations for brands. On social media, consumers often freely offer what amount to reviews, product insights, and even content ...

Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China. Environmentally sustainable shoe ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas.