As these autonomous economic operators take on the shopping on behalf of the user, brands are finding they need to ask, ‘What ...

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the ...

However, with more than 19m fans on Facebook and over 3bn video views in September alone – it now ranks an impressive number two in the world. UniLad also tops the chart for most popular video ...

Organisations manage information poorly for a variety of reasons, such as fuzzy objectives, insufficient resources, inconsistent processes, etc. However, one root cause underpins many of these reasons ...

“We have chosen Cadbury Fingers’ sign language campaign as our first case study of the month as the way they used their brand positioning of bringing people together to deliver powerful messages ...

*apologies to anyone reading in the Tropics or the Southern Hemisphere. When we launch a new marketing campaign at Thorntons we always try to ensure it’s represented across the most appropriate ...

There is no ‘right’ measurement approach, rather it is up to marketers to select the method or methods that best suit the business at that particular time. This chapter provides an overview of: ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

The retailer said that it will be monitoring customers who continually buy and return clothing, with the view to deactivate the accounts of those it deems to be ‘serial returners’. Asos also increased ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...