From tea fans and fashion influencers to con artists, these case studies show the rewards possible when brands empower ...

Video is increasingly the internet’s favourite form of content. For brands, its ability to capture attention, create an emotional connection and show a product in more detail makes it a powerful tool ...

The benefits of retail media and the access it provides to retailers’ valuable first-party data make this form of advertising an attractive proposition for businesses. This summary acts as an ...

Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards. It aims to reward customer loyalty, with ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

Social media is the new way for the word to spread: from product recommendations to advice on what to do, where to go, and what to do. From little conversations that mean nothing to meaningful ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...

When you think about it from a brand perspective, that’s a lot of potential eyes to capture. Also taking into consideration the fact that the majority of travellers arrive at the airport in a spending ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and ...