Marketing moves fast. The Econsultancy Marketing Academy builds the team that stays ahead: expert-built programmes, live ...

Bring a real challenge your team is facing. We will walk you through the Marketing Academy in your context: the formats your team will actually finish, the assessment that shows where the gaps are, ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Video is increasingly the internet’s favourite form of content. For brands, its ability to capture attention, create an emotional connection and show a product in more detail makes it a powerful tool ...

South African supermarket’s delivery app partnered with Retroviral to tap into conversations around the hit Netflix documentary with a topical social video campaign which drove sales of more than one ...

While Cadbury’s strategy has continually evolved over the years – with its recent ad taking on a more heart-warming tone – it has stayed at the forefront of consumer minds thanks to a constant stream ...

The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail ...

Whether an online brand meets its business objectives – increasing sales, improving awareness or building advocacy – depends on its ability to attract potential customers to its site, which in turn, ...

Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, ...

Russell is the award-winning editor of the UK’s most prominent marketing title. He is responsible for leading Marketing Week’s content strategy across several platforms. Russell is also a trusted ...