Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, explore five key themes from ...

The best customer-centric companies not only put their customers first – they design products and services to meet the customers’ needs, and create seamless experiences across the board. Naturally, a ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, we are looking at the five key themes that stand out from Econsultancy’s latest research.

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

With a myriad of filters, effects and editing techniques to choose from, TikTok has opened up new and unique marketing opportunities for those brave enough to take on the challenge. A steep rise in ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...