The CDP promises to provide the key to comprehensive data-driven marketing, a very attractive marketing concept where all your customer data is combined for marketing (and other) uses. Without the ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

I have written a lot about the opportunities of adopting an agile marketing approach. However, it is quite hard to find many examples of this being practiced yet, particularly at any kind of scale, ...

Defined as “any fad, joke or memorable piece of content that spreads virally across the web, usually accompanied by a clever caption” – a number of brands are recognising the power of memes as a ...

Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China. Environmentally sustainable shoe ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

While steps from foreign brands entering these markets have been largely tentative to date, the World Cup means the eyes and curiosity of the marketing world are now firmly rising to the B of the ...

This makes the way that organisations approach, handle and integrate customer data increasingly crucial to business success, and particularly marketing success. ‘The Customer Data Imperative’, a new ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks who sponsored sporting contests to branded baseball cards and soap operas.

Here are a few key takeaways from the discussion, which touched on ownership of customer-centricity, how it feeds into agility and responsiveness, and what areas of customer-centricity GSK and Lego ...

There is no better time for brands to use virtual reality as part of a PR or new product push. Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed ...