And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

If you work in social media, explaining your job can be a frustrating experience – especially to family members who probably assume that you just use Facebook all day. For Community Managers, in ...

At Econsultancy Live: CX 2022, Specsavers Group CRM and Analytics Director Tina Christison sat down with Econsultancy’s Steffan Aquarone to share how Specsavers’ approach to the customer has evolved.

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

After all, many have been around for decades, if not centuries, and have mostly endured throughout history as trusted financial establishments. Until recently, that is. A 2017 YouGov survey found that ...

Fashion and Beauty Monitor’s The Rise of Influencers report, in association with Econsultancy, assesses how brands are approaching influencer marketing and with what success. Over the past couple of ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...