GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

At the recent Google Marketing Live event, the search engine described how their data was showing that AI-powered search is pushing people faster into the most valuable state in marketing – ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

So, which brands have been among the first to cotton on? Let’s take a look at how companies are capitalising on consumer’s eyes.

With a myriad of filters, effects and editing techniques to choose from, TikTok has opened up new and unique marketing opportunities for those brave enough to take on the challenge. A steep rise in ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...