These three case studies, featuring rock’n’roll souvenirs, secret foodie spots and faces from the future, showcase some of ...

A 5-week programme for marketers who want to put customer data — not instinct — at the centre of every decision they make. Stop guessing. Start knowing.

Controlled experiments and incrementality tests are valuable measurement approaches due to their ability to enhance data-driven decision-making, campaign optimisation and budget allocation. This ...

GenAI is enabling a suite of new experiences for customers. These three case studies, featuring rock’n’roll souvenirs, secret foodie spots and faces from the future, showcase some of that innovative ...

The FMCG industry is facing unprecedented pressure to align marketing and ecommerce strategies to consumer behaviour – and that’s causing a growing demand for skillsets that allow brands to thrive on ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).