The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. It ...

At Think Summit Europe last month, one key trend (outside of how AI is changing CRM) was how brands are increasingly incorporating multiple first-party customer data points into personalised email.

Virgin America’s new website manages to turn booking a flight into a joyous process. That tells you all you need to know about how good this website is. Here I’ve picked out 30 good bits. I urge you, ...

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved. Darkpatterns.org is a terrific website conceived ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

For a business as recognisable as Coca-Cola, marketing campaigns are aimed less at driving awareness and more at increasing loyalty and love for the brand. At Econsultancy’s JUMP New York event ...