How do you solve a problem like proving the impact? Organisations that invest in their people perform better. Most capability leaders know it. Far fewer can prove it. And when the impact can't be ...

Everybody loves a bit of interaction with a website. Although scrolling experiences aren’t for everyone, mouseover effects have been established for a long time. As creative hover states feature in my ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

If you work in social media, explaining your job can be a frustrating experience – especially to family members who probably assume that you just use Facebook all day. For Community Managers, in ...

Hopefully you know the answer to these questions – the thing that sets your business apart from the other businesses out there. It’s usually referred to as a Unique Selling Point or Unique Selling ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Tosca Maria Colangeli is the UK&I President at Kyndryl. I recently caught up with Tosca to discuss the evolution of Kyndryl and its culture, inclusivity and diversity, the digital skills gap and the ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

After all, many have been around for decades, if not centuries, and have mostly endured throughout history as trusted financial establishments. Until recently, that is. A 2017 YouGov survey found that ...