From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

How do you democratise consumer insights in pursuit of ad effectiveness? For PepsiCo, the challenge was not just getting access to those insights but sharing them across a huge, global organisation to ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype ...

Hopefully you know the answer to these questions – the thing that sets your business apart from the other businesses out there. It’s usually referred to as a Unique Selling Point or Unique Selling ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

While Cadbury’s strategy has continually evolved over the years – with its recent ad taking on a more heart-warming tone – it has stayed at the forefront of consumer minds thanks to a constant stream ...

As of today, 619 applications have been submitted for brand top-level domains (TLDs). And there are plenty of big name brands that are already using them. In this post I’ll look at five examples, as ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...