Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Here are some compelling stats on user reviews, why they are great ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...