From tea fans and fashion influencers to con artists, these case studies show the rewards possible when brands empower ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps I was doing ASOS a disservice. After all, there’s a ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context is certainly debatable given her familial ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way in the customer’s favour.” There ...

The world of social media is vast and full of potentially useful conversations for brands. On social media, consumers often freely offer what amount to reviews, product insights, and even content ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...