Leaders from Co-op, No7, Unilever, and EY dived into the challenges and opportunities facing marketers in 2026 at ...

AI is evolving in terms of data-driven marketing and enabling marketers to enhance and optimise their strategies more than ...

This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 ...

Econsultancy’s Future of Marketing report is designed to help marketers respond to shifting competitive contexts and plan ahead. By comparing their priorities and concerns against those of their peers ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

For many years Ryanair revelled in its reputation for being a brash, almost antagonistic airline. However it is currently undergoing a major rebranding exercise as it seeks to refocus on the customer ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...