From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with ...

Leaders from Co-op, No7, Unilever, and EY dived into the challenges and opportunities facing marketers in 2026 at Econsultancy’s Capability Leaders Forum.

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, digital ...

After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps I was doing ASOS a disservice. After all, there’s a ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

At Econsultancy’s Capability Leaders Forum, leaders from Co-op, No7, Unilever, and EY dived deep into the challenges and opportunities facing marketers as we move into 2026.

Cotton On is one of the fastest growing retailers in Australia. Sales for Cotton On Group (COG) have been growing 20% per year for the past five years and revenue is projected to reach A$1.5bn this ...