“This success story is a great example of the power of data analysis and optimisation across influencers, creatives and formats. Converting this audience with a lower budget was no small challenge but ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing ...

The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on ...

The events of 2020/21 transformed relationships between customers and companies, employees and employers. It forced a reckoning – new needs, new behaviours, and new expectations. There’s no going back ...

Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so ...

Indeed, according to Metail, 56% of consumers say they would be more inclined to use a retailer if it offered a personalised experience. While we know product recommendations are a definite driver of ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Mark & Spencer has upped its game on social media in recent years, creating a presence across social platforms to successfully drive brand awareness and increase digital engagement. From virtual ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...