As these autonomous economic operators take on the shopping on behalf of the user, brands are finding they need to ask, ‘What ...

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the ...

However, with more than 19m fans on Facebook and over 3bn video views in September alone – it now ranks an impressive number two in the world. UniLad also tops the chart for most popular video ...

Organisations manage information poorly for a variety of reasons, such as fuzzy objectives, insufficient resources, inconsistent processes, etc. However, one root cause underpins many of these reasons ...

Nike has launched yet another brilliant advert for the World Cup but how does it compare to their previous efforts? I’ve taken a look at Nike’s World Cup adverts over the last 10 years to investigate.

*apologies to anyone reading in the Tropics or the Southern Hemisphere. When we launch a new marketing campaign at Thorntons we always try to ensure it’s represented across the most appropriate ...

Let’s start with something we can all agree on: people and their skills matter for business performance.” So began May’s ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to a ...