This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies. A best practice guide covering the fundamentals of ...

Let’s start with something we can all agree on: people and their skills matter for business performance.” So began May’s ...

As these autonomous economic operators take on the shopping on behalf of the user, brands are finding they need to ask, ‘What ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

A lot can happen in ten years, and the early 2010s were a pretty different time. The internet landscape was very different, social media was different, technology was in a different place, and ...

Mark & Spencer has upped its game on social media in recent years, creating a presence across social platforms to successfully drive brand awareness and increase digital engagement. From virtual ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...