AI is making it possible for brands to produce more advertising than they could ever realistically need.Agencies are responding by promising more concepts, more variations and more content for the ...

A litany of cost-of-living factors has dragged Australian consumer sentiment down to recession-levels. However, all the bad news hasn’t actually impacted retail spending, according to AMP’s deputy ...

While Dr Mumbo can never be entirely critical of a magazine that runs with headlines such as “Meat snacks tick a lot of boxes” and “Bread: an Aussie staple”, he did find himself wondering whether a ...

Former Tennis Australia event marketing chief Britt Wickes has joined Sydney’s iconic film festival Tropfest as its new ...

Aspermont’s price drop continued on Wednesday with the mining B2B player losing another 18.4%. The fall came after Aspermont hit bottom on the Unmade Index on Tuesday. Aspermont closed the index on a ...

Australian beauty brand Dove has launched a new campaign, “Real Reviews”, which features product reviews from everyday women instead of traditional influencer testimonials. The campaign aims to ...

BMW Group has put its Australian creative account to pitch, with former long-term agency Clemenger BBDO understood to have ...

Ikea Australia has turned an unlikely internet obsession into a social media hit after Havas spotted an opportunity to insert the furniture giant into the online conversation around a ruggedly ...

The drivers of visitation: Virgin Australia to speak at Travel Marketing Summit as program finalised MUMBRELLA STAFF Virgin ...

Sports Entertainment Group (SEG), owner of sports radio network SEN, will acquire New Zealand’s biggest radio network Mediaworks in a deal that values the business at around A$108m.Mediaworks is NZ’s ...

Snack brand ReFil has appointed the Digital Picnic as its lead digital agency. The agency will develop ReFil’s digital marketing strategy to enhance brand awareness in the competitive FMCG sector.The ...

Australia’s peak technology industry body has ended its public relations partnership with Media and Captial Partners (M+C Partners) after almost a decade, appointing independent agency Sling & Stone ...