JB Hi-Fi to grow in-store retail media network by over 60%

JB Hi-Fi Group is expected to grow its retail media network by over 60 per cent over the next 12 months.In its results presentation on Monday, JB Hi-Fi Group CEO Nick Wells said the company plans to ...

‘You’re renting your marketing’: The fine print leaving clients locked out

Marketers could be spending years building digital assets with agencies, only to discover they neither control nor own them when it’s time to leave.A Mumbrella analysis of publicly available terms and ...

Macca’s pinged for misleading 99c delivery claims

A series of McDonald’s television commercials that tout a 99c delivery fee have fallen foul of guidelines for misleading advertising.Ad Standards ruled on three advertisements featuring AFL and AFLW ...

Investors don’t wait for results announcement to sell down Gumtree and Enero

It was tough at the bottom of the Unmade Index on Tuesday with Gumtree losing 7.1% and Enero losing 5.1% of their market ...
Opinion

AI copyright deals: Let’s not cut off our nose to spite our creative face

There is a version of the AI copyright fight where Australian creators end up paid, protected and better equipped than they are today. But at the moment, that is not the likely outcome.Before we ...

Tapt Media appoints new leaders to direct sales team

Australian media company Tapt Media has made three key appointments in its direct sales team to enhance growth and client relationships. The changes come as part of a strategic push under the radio ...

IAB Australia report shows agencies increasing investment in pDOOH

Australian industry body IAB Australia has released a report indicating that three in four agencies expect to increase their investment in programmatic digital out-of-home advertising over the next ...

StreetIQ appoints Laura Kleiman and Louise Tatlock to commercial team

Australian digital out-of-home platform StreetIQ has appointed Laura Kleiman as commercial director and Louise Tatlock as agency account director. The hires follow StreetIQ’s merger with Thorndyke and ...

Windsorborn appoints Squeegee Scott as growth strategist

Australian growth agency Windsorborn has appointed Squeegee Scott as Growth Strategist, following her tenure at Salesforce. Scott’s role aims to enhance the agency’s capabilities in developing ...

Thompson Spencer launches campaign for Auckland Transport’s City Rail Link

New Zealand advertising agency Thompson Spencer has launched a campaign for Auckland Transport that integrates the opening of the City Rail Link with New Zealand Fashion Week. The campaign aims to ...

Uniphore launches Marketing AI to enhance customer insights

US AI firm Uniphore has launched Marketing AI, which focuses on customer intelligence rather than traditional data management. The new system aims to enhance marketers’ ability to predict customer ...

Princess launches new brand platform for Pure Animal Wellness

Australian pet health brand Pure Animal Wellness has launched a new brand platform called Best Life Ever, created by independent agency Princess. The campaign aims to shift the focus from treating pet ...