A series of McDonald’s television commercials that tout a 99c delivery fee have fallen foul of guidelines for misleading ...
JB Hi-Fi Group is expected to grow its retail media network by over 60 per cent over the next 12 months.In its results presentation on Monday, JB Hi-Fi Group CEO Nick Wells said the company plans to ...
Marketers could be spending years building digital assets with agencies, only to discover they neither control nor own them when it’s time to leave.A Mumbrella analysis of publicly available terms and ...
The two big winners at the Logies on Monday were the Australian Broadcasting Corporation and Sam Pang — last year’s host, ...
Australian growth agency Windsorborn has appointed Squeegee Scott as Growth Strategist, following her tenure at Salesforce. Scott’s role aims to enhance the agency’s capabilities in developing ...
Australian digital out-of-home platform StreetIQ has appointed Laura Kleiman as commercial director and Louise Tatlock as agency account director. The hires follow StreetIQ’s merger with Thorndyke and ...
Australian industry body IAB Australia has released a report indicating that three in four agencies expect to increase their investment in programmatic digital out-of-home advertising over the next ...
Guardian Australia managing director Rebecca Costello will exit the business in September after three years in the role.Costello heads up the commercial and business side of the Guardian’s local ...
US AI firm Uniphore has launched Marketing AI, which focuses on customer intelligence rather than traditional data management. The new system aims to enhance marketers’ ability to predict customer ...
Australian pet health brand Pure Animal Wellness has launched a new brand platform called Best Life Ever, created by independent agency Princess. The campaign aims to shift the focus from treating pet ...
Six months after officially stepping down from the board of the recently merged Seven and SCA, former Seven chair Kerry ...
The Albanese government will introduce an opt-out register for those who want to avoid all online gambling advertising, with a new tax on wagering companies to fund it.The Wagering Advertising Opt-out ...