The campaign also won gold in the Best Branded Entertainment (Non-Fiction) category and silver in the Best Content Strategy. The ...

AI has closed long-standing gaps in data, insight and creativity, but it is now overwhelming workers with a flood of choices ...

Two prominent industry figures have called out free marketing mix modelling (MMM) tools from digital platforms as biased ...

Australia’s top radio and podcast talent has been crowned at the inaugural Australian Audio Awards on Thursday night at ...

After several years at the helm of the Australian Marketing Institute, Bronwyn Heys has resurfaced in brand-side marketing, ...

Some of the world’s leading brands are effectively invisible in large-language model search results because they have not ...

The chief marketing officer of Bakers Delight has warned brands risk becoming “beige” if they chase universal appeal and try ...

Rohan Lund is preparing to implement a “lean” corporate structure across the newly-merged Southern Cross Media Group, and ...

Former Ogilvy Australia CEO Sally Kissane has joined Tumbleturn Marketing Advisory to lead its new partnership relationship ...

Former Mumbrella head of curation Cat McGinn has launched a new bespoke agency Liminal & Co.The agency will specialise in ...

The packed crowd at Mumbrella360’s Catalyst stage expected a formula for creativity, but walked away with a lesson in ...

Appliance brand SharkNinja has appointed Howatson and Company as its creative agency of record.The move forms part of a ...