Last October, I wrote that video CPMs were about to explode.My argument was fairly simple. In my view, AI would demolish ...

In this session at Mumbrella’s Finance Marketing Summit, AMP’s Diana Mousina gives the temperature reading for the whole ...

New research suggests Australian influencers are increasingly positioning themselves as political newsmakers despite ...

Struggling Australian holdco Enero saw its share price bounce back by 10.2% today after hitting an all-time low on ...

Endeavour Group has brought on former Ooh Media executive JJ Eastwood to lead its retail media arm, as the drinks and ...

Mycar Tyre & Auto has ended its seven-year relationship with creative agency TBWA Sydney following a competitive pitch ...

Sydney-based creative agency Today the Brave has appointed five new senior account team members.The announcement:Today the ...

Australian agency BMF has been appointed as the lead creative agency for Ring, Amazon’s home security brand, after a ...

At the moment, what we’re trying to do is keep pace with the increasing spend in video and digital,” Dewar tells Mumbrella, ...

Careers platform Anyway has hired Scott Russell and Tim Bowen as commercial directors as it looks to secure long-term partnerships across key verticals including sport, retail, and travel.Anyway is an ...

The ABC’s Triple J has launched a new podcast channel called Triple J Talks, featuring existing and new titles including The ...

UK-based advertising effectiveness firm System1 has launched Test Your Ad Screen, an AI tool designed to screen creative assets based on human emotional responses. The tool aims to help marketers make ...