Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.

Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening.

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven ...

Vanessa Fox was the individual who was instrumental in what we call Google Search Console today. I sat down with Vanessa Fox ...

What’s happening. Beginning June 1st, Google Ads reporting data for periods shorter than one month — including hourly, daily ...

Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.

Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.

Google released the May 2026 core update today, the company announced. This is Google’s second core update of 2026. It ...

Google is bringing the preferred sources feature to its AI search experiences, specifically AI Mode and AI Overviews. Plus, ...

OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results ...

Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more ...

New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search ...