Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google updated its YouTube and Discover Feed ad requirements as of April 2026 to clarify how election-related ads are handled ...

Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, ...

Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, ...

Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open ...

Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn ...

Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich ...

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable ...

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...