Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative ...

Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

Google’s site reputation abuse manual action will no longer impact the search results in the European Economic Area (EEA) ...

AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and ...

Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.

In February, we wrote that local rankings were holding steady while calls and website clicks quietly disappeared. By April, our data pointed to something much more dramatic, enough that we declared ...

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad ...

Google is rolling out link carousels for developing topics, like top stories, for AI Mode after adding this feature for AI ...

Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready ...

Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.

After a few months of slowing rolling out these features, everyone should soon have access to them. After a few months of a slow rollout, Google is now rolling out the new AI performance reports and ...