Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations ...

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail. Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, ...

The update adds support for Demand Gen line items, ad groups and ad formats, allowing developers and advertisers to retrieve, create, update and delete Demand Gen resources through the API. Once ...

Google is bringing the preferred sources feature to its AI search experiences, specifically AI Mode and AI Overviews. Plus, ...

In just five months, total AI-referred sessions jumped from 17,076 to 107,100. That’s a 527% increase between January and May 2025. That’s a 527% increase between January and May 2025. Some SaaS sites ...

What’s happening. Beginning June 1st, Google Ads reporting data for periods shorter than one month — including hourly, daily ...

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven ...

Some marketers argue GEO replaces SEO. Others claim strong SEO is enough for AI visibility. To test both assumptions, we analyzed LLM referral traffic and organic traffic across 10 websites and ...