Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience ...

Examples. Joy Hawkins first shared an example on social media, she said, “Seeing a few sites that have massive spikes in ...

Researchers estimated a $0.26 cost per click would match Google's ad returns. One ChatGPT advertiser reported paying $1.72.

The new placements use existing ad targeting, including relevance to search queries. The ads are available to a select group ...

Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics ...

Google published new documentation explaining how AI-generated review summaries appear directly within Search ads, highlighting positive customer feedback to help advertisers build trust. What’s new.

Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to ...

Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews.

Google Search ad revenue grew 12% to $63.3 billion in Q3. Search query growth hit a five-year high, driven by AI.

Google is also joining the IETF, the global internet standard-setting body, standard for these new AI controls.

Google expands AI Mode ads to 10 new countries and introduces multiturn ads in the US, with more markets coming soon.