Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.