Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...