How it works. Retailers can add conversational product attributes and updated descriptions directly inside Merchant Center. Google’s AI systems then use that structured data to better match products ...

Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.

GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem. Google Marketing Live 2026 made one thing clear: Gemini is ...

Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more ...

Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI ...

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator. Google is introducing Ask Advisor, a new Gemini-powered AI ...

This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options. Google unveiled the biggest change to its search box in 25 years. It is ...

What to watch. Expect to see more third-party tools emerge as advertisers demand better visibility into AI-driven ad environments. Adoption will likely depend on how quickly brands start treating ...

Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today ...