A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.

DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...

Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.

Business websites matter more once the query becomes more specific, higher-stakes, or more tied to decision-making. In those cases, Ask Maps seems more likely to pull in service pages, testimonial ...

YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the ...

The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...

Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser ...