Google is giving marketers a new way to spot attribution problems before they distort campaign reporting. What’s happening. Google Analytics has introduced a new diagnostic that flags campaign data ...

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand ...

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.

AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination ...

Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business ...

Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated ...

The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.

Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this ...