Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...