AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic. AI-referred sessions to merchant storefronts grew 197% year over ...

Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems ...

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap. We’re well beyond the halfway point of 2026, and businesses ...

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value. Microsoft Clarity has added another new AI metric, this one ...

Why we care. Companies that believe competitors are trying to manipulate their search visibility have traditionally had few options beyond reporting the activity to search engines. If this legal ...

Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The ...

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.