Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

An incident affecting Feeds on the Google Merchant Center status dashboard could disrupt product listings and Shopping ad performance.

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.

Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the ...