Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect ...

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...