Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping ...

Meriem Nacer is a senior paid media specialist with 15 years’ experience and the founder of 4M Digital, a consultancy ...

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...