Hotel tech investments keep climbing, but profits aren't keeping pace. Can hotels promise that AI will mean no job cuts and a ...

United has a lead with Starlink and is smart to tout it. Travel history suggests the lead won't last nearly as long as the ...

Travel brands and live events are giving influencers insider access to reach young audiences, but certain partnerships have ...

Lindblad’s consumer research suggests that what drives travelers to book an expedition goes beyond conventional luxury signals. Leahy said the top three factors influencing purchase intent among ...

Airbnb launched a series of consumer-facing AI features in the U.S., including natural language search and AI property ...

Vrbo, the Expedia Group vacation rental brand, said Tuesday it is transitioning hosts and property managers to a flat 12% fee ...

Choice Hotels is acquiring 100% of Harvest Hosts fros in an all-cash transaction at an enterprise value of approximately $130 ...

Creator marketing has already proved it can generate attention. The next phase is building the system that connects attention ...

Live tourism is much bigger than the events themselves. The industry now has to decide how to organize around it.

Executive Summary Artificial intelligence (or AI) is changing how travelers discover and evaluate travel options. Tasks once ...

There may, in fact, be many more starting points, with no single one automatically controlling recommendation, transaction, ...

Lola is not yet another AI feature inside Booking.com. It is an AI assistant designed to be the OTA itself — built to carry a ...