United CEO Scott Kirby pitched a merger to Delta and previously floated a United-American tie-up to the White House, but both ...

Travel search is auctions stacked on auctions: everyone demands fairness from the layer above while selling position to the layer below.

Travel firms claim AI. Few prove results across Europe's rules and languages. Skift Data + AI Summit Europe is where leaders ...

One year after Marriott bought the CitizenM brand, the company that kept the hotels says the deal is paying off.

From SMBC's 200-aircraft order to Riyadh Air's expansion, here's Skift's breakdown of the key aircraft deals from the ...

New research from Wunderkind reveals why travelers are embracing AI while remaining skeptical of AI-generated recommendations ...

The most important charge is the dullest one: the room occupancy tax, which descends from a 70-year old idea about how to pay ...

Travel advisories for the Middle East had eased last month, but the warnings are back as fighting continues and ceasefire ...

Travel marketers have long optimized campaigns around media performance. AI is making it possible to optimize toward business ...

The hotel has done its part. Now, it must preserve the people who can read a guest's history in the way they walk through the ...

Wildfires have ripped through the U.S. and Europe in recent weeks, the latter of which has faced three successive heatwaves ...

Airbnb is offering car rentals for the first time, powered by CarTrawler, in five countries (U.S., France, Italy, Spain, and ...