Skift discovers how airlines such as British Airways and Cathay Pacific are turning entertainment venues into year-round ...

Global attention from the World Cup could help Cabo Verde's tourism industry, which has yet to truly crack source markets ...

Marriott spent most on U.S. TV ads in H1 2026, but Airbnb's World Cup spots drew more than double its impressions.

Trip.com Executive Chairman James Liang addressed a fundamental issue in AI: How can Trip.com win the trust of AI platforms ...

Noble Investment Group has been busy acquiring almost 150 hotels over the past 18 months (124 last year and 25 so far in 2026 ...

UAE operators, airlines and government agencies are using deals and infrastructure spending to bring back international ...

On Monday's ⁠Good Morning Hospitality, A Skift Podcast⁠, ⁠Brandreth Canaley⁠, ⁠Michael Goldin⁠, and ⁠Jamie Lane⁠ break down ...

Skift Global Forum has become the clearest barometer the industry has of itself, and the industry has a habit of doing what ...

Booking.com announced Thursday it is expanding Booking.com for Business in India with new features for startups and SMEs.

At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to ...

Best Western's parent group is about 10% smaller by room count than it was in 2019. CEO says that's changing, partly by ...

World Cup host cities and brands are capitalizing on the international visitors drawn to the U.S., Canada, and Mexico.