Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one else can replicate?

Every travel company that controls its own inventory is facing the same decision: let AI agents book it, or keep customers in ...

Gen Z is now nearly 10% of Wyndham's revenue and membership base, up from 3% three years ago, and experiences are central to ...

TUI on Tuesday narrowed its fiscal 2026 guidance, pointing to strong vacation demand and improved booking trends but ...

Booking Holdings CEO Glenn Fogel isn’t sweating the newer breed of buzzworthy AI agents and their trip planning and booking ...

Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether internal divisions may hold them back.

Royal Caribbean is close to a deal to buy half of Sandals Resorts, the operator of 12 all-inclusives, according to reports on ...

Speaking at the Skift Global Forum on Wednesday, Expedia CEO Ariane Gorin said she wants to work with  the newest generation of AI agents — including ...

Uber might be known as a rideshare company, but it has slowly been pushing into other parts of the travel experience — namely ...

Sri Lanka aims for 3 million international tourists over the next 12 months. But the country wants to be judged on how much ...

H World opened 498 hotels in the second quarter while lifting its upper-midscale portfolio to 1,738 hotels. Plus, more hotel ...

For many travelers, hitting "book" no longer ends the path to purchase. They keep searching long after they book — hunting ...