Corporate communications departments play a key role in how investors, employees and the general public perceive a company. They often report directly to a company's chief executive officer and serve ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

A hyperlink is a hotspot, or link, such as a button or text, on a Web page the user clicks to load a URL. You can create hyperlinks from text in Adobe Illustrator, a ...

In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage that impact individuals and businesses. As a ...

Every business, no matter the size, needs someone keeping their eye on the big picture while also managing the smaller details that keep the company going. A business manager is that key person, ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for businesses, but you have to ...

Understanding the difference between sales revenue and profit is quintessential to understanding the principles of economics, business analytics and accounting. Both are examined when determining the ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Employee motivation theories attempt to create models to understand what motivates people to push their performance at work. Savvy managers familiarize themselves with a range of motivational theories ...