Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Higher ad rates for sports and news, along with Tubi’s growth, were offset by lower political advertising revenue and lower ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

People Inc. has lost 50% of its Google search traffic over the last two years. But its digital revenue grew by 14% YOY in Q4, to a total $355 million.

GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are ...

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May ...

Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and human-generated creative.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.