Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. (Not great.) ...

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

Dive into AdExchanger's Richart Ruddie coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's SECURE Data Act coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

At least, that was true in the past, until companies like Envive made it their mission to help brands optimize how they’re ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...

A proposed W3C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes ...

Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling ...