Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the role of insurers.

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.

The annual fee starts at $5,000 for companies that sell the personal data of 100,000 or fewer New Jersey consumers, and it ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

In a world overrun with LLMs, SQREEM wants credit for not having one. On Wednesday, the behavioral intelligence company appointed Stephen Yap as its new CEO to help make that case. Yap joins from ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...