Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...