On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all of ...

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

The DOJ closed its investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...