DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of ...

Dive into AdExchanger's Sokolove Law coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Dive into AdExchanger's privacy-first measurement coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose ...

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...