Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

The DOJ closed its investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers ...

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all of ...

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between ...

Browser extension Kickbacks serves ads during Claude Code wait times. Plus: Video game publisher EA is launching an ad ...

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated ...