McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

Dive into AdExchanger's Tim Hart coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand ...

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and Meta and Google can develop AI ads without even a prompt.

The lawsuit covers the period prior to Grindr’s 2020 acquisition by investment group San Vicente Acquisition LLC. It claimed ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...