The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...