Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...