The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? Global Head of Ad Product ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...