Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker?
A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...
Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.
CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...
YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...
Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...
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