Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are ...

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year ...