Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Dive into AdExchanger's The Minnesota Star Tribune coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...