The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But ...
Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to ...
Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...
Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five ...
Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging ...
Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...
Everybody wants a bite of next year’s FIFA World Cup; WBD ventures into the Amazon; and ChatGPT has its favorite influencers, ...
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...
A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...
You wouldn’t accept paying for a Big Mac and getting a single chicken nugget, right? So why do digital marketers, asks ...
Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo.
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