Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across ...

Whisker isn’t worried about rivals, says CMO Hew Loyd – it’s worried about cat owners who’ve resigned themselves to scooping poop.

When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...