Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Can a neutral identity layer finally help telcos turn their network data into a viable, privacy-safe advertising business?

Dive into AdExchanger's Rick Beispel coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Streamer.ai coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...