How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...

Women's sports are (finally) no longer seen as an afterthought to men's. Here's how RAJ Sports is using data to rewrite its ...

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

AdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. We welcome ...

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...

OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...

Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...