PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...

Everybody wants a bite of next year’s FIFA World Cup; WBD ventures into the Amazon; and ChatGPT has its favorite influencers, ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...