Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

You don’t usually hear someone talk about peptide serums and CAC in the same breath. But that’s a normal day for goop CMO ...

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...