Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...
What's with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and ...
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...
Upfront negotiations are over, and the fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving ...
Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...
NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...
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