The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...
LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.
Here are some stats on The Trade Desk: The DSP laid off 15% of its staff before Labor Day; the stock is down 90% from its high seven quarters ago; it’s about to get booted out of the S&P 500; and ...
Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...
When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...
Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...