How long does it take you to decide what to watch after you turn your TV on? According to Nielsen’s 2023 State of Play report ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...