Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party ...

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech ...

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they ...

Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...