If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the ...

Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, RampID and Yahoo’s ...

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...

Advertisers need to own our contributions to political polarization. Audience targeting and online information campaigns have ...

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of ...

Google’s latest Performance Max updates came out this week.

Amazon has a new ad measurement product for publishers. It's also opening its publisher cloud to all streaming services in ...

Telemundo pines after bigger ad budgets by proving it can target ads to a young and multicultural audience in ways that drive ...

Ad platform over-attribution is boiling over right now for frustrated marketers. And: Why linear still reigns over political ...

Fixating on ROAS makes it hard to measure how certain parts of a campaign perform, especially offsite channels included as ...

Signal loss has led advertisers to invest heavily in their first-party data strategies. But first-party data isn’t a panacea.