Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Upfront negotiations are over, and the fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...

How long does it take you to decide what to watch after you turn your TV on? According to Nielsen’s 2023 State of Play report ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...