Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...