Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Dive into AdExchanger's Tammy Baldwin coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Dive into AdExchanger's Rick Scott coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...