Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

At the IAPP Global Summit and IAB Public Policy & Legal Summit, regulators shared they are paying more attention to data ...

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...

Dive into AdExchanger's sports leagues coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data.