AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...
The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...
For its full year, Fox achieved a record $17.1 billion in total revenue, up 5% YoY. Ad revenue also grew 7%, which is no ...
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game ...
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2 ...
Criteo shares dropped by 24% after reporting sluggish Q2 earnings. Meanwhile, FuboTV’s earnings for last quarter are a mixed ...
The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...
Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...
People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...
PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as ...
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