Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human ...

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Reddit Jen Wong on AI data licensing deals and what it takes to stop bad actors from gaming its forums to sway AI results.

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...