When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...

An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...

Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...

Can you trust an AI-built marketing mix model? M Squared's Madan Bharadwaj on why AI makes expert judgment matter more, not less.

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...