Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...