Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Reddit Jen Wong on AI data licensing deals and what it takes to stop bad actors from gaming its forums to sway AI results.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it ...

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup ...

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

Signal loss is becoming a growth opportunity. IntentIQ's Fabrice Beer-Gabel explains how AI-powered identity amplification is ...

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most ...