Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.