OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

Dive into AdExchanger's Rajeev Nair coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's The Trade Desk Kokai coverage for the latest updates, expert opinions, and analysis shaping the ...

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a ...

Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...