Criteo shares dropped by 24% after reporting sluggish Q2 earnings. Meanwhile, FuboTV’s earnings for last quarter are a mixed ...

The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Women’s sports are a lot more popular than they used to be. Last year, ESPN reported that the WNBA delivered its most-watched ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real ...

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...