Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

At the IAPP Global Summit and IAB Public Policy & Legal Summit, regulators shared they are paying more attention to data ...

Dive into AdExchanger's sports leagues coverage for the latest updates, expert opinions, and analysis shaping the future of ...

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies ...

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data.