Cruddy AI-generated content, or “AI slop,” is infiltrating the internet. Which is why, for better or worse, AI is changing the industry’s understanding of premium. The term premium historically ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.