Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...