Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...