AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...
Will Walmart’s acquisition of Vibe.co create an AOL-esque walled garden – or a CTV platform advertisers actually want to use?
The latest example is DoubleVerify, which was snapped up by Nielsen for $2.15 billion last week. Although it’s worth pointing out that DoubleVerify was already a part of this trend, having itself ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...
The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...
Liquid Death's chief media and digital commerce officer, Benoit Vatere, is tackling one of the gnarliest problems in CPG: incrementality.
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.
With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.
No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...
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