Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Dive into AdExchanger's Jennifer Quigley-Jones coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.