The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...

The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...

Fox Corp’s fiscal year closed at the end of June, and boy was it lucrative. Fox’s revenue last quarter increased 28% year over year to $4.2 billion, thanks in no small part to the FIFA World Cup. Ad ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.