A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

Former Texas privacy enforcer Tyler Bridegan breaks down how regulators decide which companies to target – and how to stay ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Traffic is down, but publisher content still drives sales. Partnerize's attribution model lets publishers measure performance ...

One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...