OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

Dive into AdExchanger's Rajeev Nair coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

Dive into AdExchanger's PS5 Live on TV coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April.

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of ...

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...