The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself.

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in ...

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...

Dive into AdExchanger's hashed email coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

If the measurement product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.