Zefr specializes in brand safety verification for advertisers within social walled gardens, including Facebook, Instagram, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...

Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...