Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...