As performance takes center stage in advertising discussions, demands to solve fragmentation and cruddy measurement are ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...