No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

Dive into AdExchanger's Tom Burke coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

IAS partnered with Reuters to examine just how often blunt keyword blocking demonetized content that otherwise met IAS’s brand suitability standards.

Dive into AdExchanger's Phil Andraos coverage for the latest updates, expert opinions, and analysis shaping the future of ...

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace ...