Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its ...