Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New ...

If the measurement product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed ...

When a measurement provider is acquired by a company that sells media technology, the best move might be to make the ...

Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and focusing on new ...

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets ...

Google may be feeding bad data to AI scrapers that rely on its search results. Here’s what’s happening: In recent weeks, Google has gotten better at distinguishing human users from AI scraper bots, ...