As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...