DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature ...

Dive into AdExchanger's Steve Williamson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Traditional TV buying has always required campaigns to work in broad strokes. But political campaigns' audience-first ...

ChatGPT launches a new iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making ...

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those ...

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...