Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand ...

The lawsuit covers the period prior to Grindr’s 2020 acquisition by investment group San Vicente Acquisition LLC. It claimed ...

Getting stuck in customer service purgatory is one of the most miserable experiences a person can have. But bad service isn’t just a customer issue – it also reflects poorly on businesses and leads to ...

Dive into AdExchanger's MS NOW coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

Can a neutral identity layer finally help telcos turn their network data into a viable, privacy-safe advertising business?