VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2 ...

WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...

The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

For the Amazon marketing team in particular, generative creative is an important tool, Smithuysen said. The Cuisinart brand ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...

Fox Corp’s fiscal year closed at the end of June, and boy was it lucrative. Fox’s revenue last quarter increased 28% year over year to $4.2 billion, thanks in no small part to the FIFA World Cup. Ad ...