Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

How long does it take you to decide what to watch after you turn your TV on? According to Nielsen’s 2023 State of Play report ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...