Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real ...

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that ...

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...