How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...
Women's sports are (finally) no longer seen as an afterthought to men's. Here's how RAJ Sports is using data to rewrite its ...
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...
AdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. We welcome ...
Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining ...
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