Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...