Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...