Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.

Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...