Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to ...

Dive into AdExchanger's Partnership marketing coverage for the latest updates, expert opinions, and analysis shaping the ...

Leadscon in Las Vegas not expecting to have many ad ops takeaways, but left with lessons about creating LTV for your audience ...

As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...

Dive into AdExchanger's Lilly Broadcasting coverage for the latest updates, expert opinions, and analysis shaping the future ...