Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

Dive into AdExchanger's The Futures Group coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Dive into AdExchanger's OpenTable Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Robin Chiang coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The future of publishing won’t be defined by where content lives, but by how it's created, licensed, distributed and valued.

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

In pursuit of ad revenue, Dow Jones bets on direct relationships, first‑party audiences, and using data to enrich ad campaigns.

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

These so-called “viral apps” rely on organic social engagement, rather than paid media, to rake in new customers. They use ...

Publishers enter 2026 prioritizing stability over scale as traffic drops, AI reshapes ad ops and curation becomes essential.

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...