Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.