How long will OpenAI allow third-party ad serving?; celebrities keep promoting prediction markets; and ad buyers are rethinking their Google search budgets.

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” ...

Dive into AdExchanger's The Advertising Standards Council of India coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Q4 could be big for M&A. Regulators aren't squashing big mergers, and investor skepticism of AI investments could make some ...

A generic label tells consumers that AI was used to build an ad, but leaves them to guess where reality ends and fiction begins.

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their ...

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand sports coverage.