Ready for Liftoff? The mobile growth marketing platform reported its second-ever quarterly earnings on Thursday after the ...
The latest bolt-on to a DSP isn’t solving for media or measurement – it’s AI-generated creative. Inside the Viant-Waymark ...
How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...
Women's sports are (finally) no longer seen as an afterthought to men's. Here's how RAJ Sports is using data to rewrite its ...
AdExchanger regularly publishes curated columns from the marketing industry’s big thinkers, including strategists, technology experts, brands, media executives and agency leaders. We welcome ...
No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...
Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...
PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...
Dive into AdExchanger's RAJ Sports coverage for the latest updates, expert opinions, and analysis shaping the future of ...
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