Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five ...

Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...

Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...

What does it take to sell “media quality” in the AI era? That’s what new IAS CEO Lidiane Jones has to figure out.

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging ...

Everybody wants a bite of next year’s FIFA World Cup; WBD ventures into the Amazon; and ChatGPT has its favorite influencers, ...

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...