Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

Dive into AdExchanger's Major League Fishing coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Jared Collett coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

But the aftermath of a viral moment can sometimes snuff out the success of a product. It’s like putting out a campfire with a ...

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional ...

AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...