TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku ...

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

In the modern streaming landscape, everything old is new again. Take NBCU, which is trying to bring back TV bundles and ...

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...

Systems built for one purpose, governed by a narrow group of stakeholders, are being used in ways the people subject to them ...

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...