Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients and licensing them to ...

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 ...

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.