The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

The annual fee starts at $5,000 for companies that sell the personal data of 100,000 or fewer New Jersey consumers, and it ...

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

In a world overrun with LLMs, SQREEM wants credit for not having one. On Wednesday, the behavioral intelligence company appointed Stephen Yap as its new CEO to help make that case. Yap joins from ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...