The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...