PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...