Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...