The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock ...

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV ...

Yahoo paid dearly in the form of $700 million in high-interest loans (6.5% above the US benchmark) and $900 million in junk ...

Publishers are losing search traffic as consumers flock to generative AI engines. Publishers like PMC are going after traffic ...

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped ...

TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to ...

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...