In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a year ago. It retains ...

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.