The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...