AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of ...
The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving ...
Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...
As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...
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