Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

As performance takes center stage in advertising discussions, demands to solve fragmentation and cruddy measurement are ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...