Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...

Systems built for one purpose, governed by a narrow group of stakeholders, are being used in ways the people subject to them ...

Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...

Per-token price for frontier models may go up or down, but the cost to solve complex problems is going to increase, writes ...

Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast ...

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.