When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

Dive into AdExchanger's privacy-first measurement coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills ...

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new ...

Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media ...

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our ...

Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...