AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...
AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here.
Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Amazon looks to ...
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...
Privacy crossed a line in 2025. In 2026, that line will be much harder to hide behindm writes Ketch Co-Founder Max Anderson.
AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.
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