Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off ...

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the trust and performance of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less ...

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

A co-founder of DraftKings is now CEO of a company called HardScope, which is the parent company of the YouTube and Twitch ...