Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...
Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...
A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.
Sweetgreen tapped video advertising startup Atmosphere TV to run video ads in public spaces where people were likely watching ...
Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...
Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...
Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...
Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...
For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...
To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...
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