TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to ...

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped ...

If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that ...

Roku hosted several client dinners with agencies in April, choosing intimate dinners over a formal upfront event for the ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and ...

On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance in late February. Atlhough the company leadership’s ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to ...

Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...