Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify ...

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.

Dive into AdExchanger's negative keywords coverage for the latest updates, expert opinions, and analysis shaping the future ...

Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...

Walmart is providing negative keyword exclusion for its search advertising. Plus: What's next for ad monetization in live sports streaming.

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate.

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to ...