WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

Publishers enter 2026 prioritizing stability over scale as traffic drops, AI reshapes ad ops and curation becomes essential.

Dive into AdExchanger's Starter Story coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In pursuit of ad revenue, Dow Jones bets on direct relationships, first‑party audiences, and using data to enrich ad campaigns.

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

These so-called “viral apps” rely on organic social engagement, rather than paid media, to rake in new customers. They use ...

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has ...

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data.

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...