Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...

Innovid's latest serves as the “brain” behind a company's orchestration layer. Optimum says it reduces manual work and cuts ...

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...