The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets ...

Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and focusing on new ...

Dive into AdExchanger's Stewart Sullivan coverage for the latest updates, expert opinions, and analysis shaping the future of ...

When a measurement provider is acquired by a company that sells media technology, the best move might be to make the ...

It was no secret that Xbox has been cooking up plans for an ads biz for quite some time, despite the fact that gamers are ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Apple's new WebKit block list for ad tech and data brokers could expand to include a much broader slate of ad tech and ...

An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...