Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ...

The DOJ is taking another crack at Google Search scam artists with a case against an Illinois-based home services company over alleged ad fraud.

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall ...

AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and ...

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV ...

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from ...

Dive into AdExchanger's trust economy coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

Publishers are losing search traffic as consumers flock to generative AI engines. Publishers like PMC are going after traffic ...