Dive into AdExchanger's Marcus Burke coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

These so-called “viral apps” rely on organic social engagement, rather than paid media, to rake in new customers. They use ...

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has ...

As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data.

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on ...

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize ...