ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...