Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...
What's with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and ...
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...
Dive into AdExchanger's Training Data coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Upfront negotiations are over, and the fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving ...
NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...
Dive into AdExchanger's Mercor.io coverage for the latest updates, expert opinions, and analysis shaping the future of ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.
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