Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Dive into AdExchanger's Prebid adapter coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Dive into AdExchanger's Will Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents ...

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington ...

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...

Dive into AdExchanger's seller agent coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

Dive into AdExchanger's Steve Croney coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Sports content is significant part of the NBCUniversal's current growth, and political tensions could impact its upcoming broadcasts.