With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent ...

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...

Years into the AI boom, advertising still struggles to turn AI into real business value. Cadent and Movable Ink explain why infrastructure, not models, is the key to making AI work at enterprise scale ...

Dive into AdExchanger's Scott Schiller coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Sean Crawford coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup ...

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...