On Thursday, the IAB announced a new framework called the Redefining Media Types (RMT) Standard designed to help the industry ...

Optable's Vlad Stesin on Agentic Advertising, Workflow Automation, and What Comes Next | Cannes 2026 A year ago at Cannes, ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

What does it take to sell “media quality” in the AI era? That’s what new IAS CEO Lidiane Jones has to figure out.

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...

Everybody wants a bite of next year’s FIFA World Cup; WBD ventures into the Amazon; and ChatGPT has its favorite influencers, ...