Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.