For many CTV insiders, it’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

New privacy rules always spark a search for workarounds. Virginia’s ban on selling precise geolocation data will be no different.

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...