Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

How long will OpenAI allow third-party ad serving?; celebrities keep promoting prediction markets; and ad buyers are rethinking their Google search budgets.

Q4 could be big for M&A. Regulators aren't squashing big mergers, and investor skepticism of AI investments could make some ...

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.

A generic label tells consumers that AI was used to build an ad, but leaves them to guess where reality ends and fiction begins.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...