Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and ...

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...