Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...

Whisker isn’t worried about rivals, says CMO Hew Loyd – it’s worried about cat owners who’ve resigned themselves to scooping poop.

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on ...