Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo.

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget, right? So why do digital marketers, asks ...

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...

Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like ...

Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...