Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...

Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

H&R Block’s somewhat unconventional approach includes making relatable TikToks targeted at young adults more so than sharing ...

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...