MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

California protects an individual's right to sue when a company violates data privacy law. So privacy compliance means knowing what juries will tolerate.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

From left: Michael Arzt, Director, Experience Center, IAB; Jean-Baptiste Godinot, EVP, Gameloft for brands; Rhiannon Apple, EVP Commercial Operations, Super League Gaming; and Andy Martinson, Senior ...