AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Dive into AdExchanger's Jimmie Stone coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made content. This includes enhanced audience filtering capabilities so ...

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The Army prepares to reset ad business.

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?