The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all of ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated ...

Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...