The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April.

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

CTV’s growth will hinge on randomized experiments that prove premium video advertising delivers incremental business results.

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

Dive into AdExchanger's Social Media Ban coverage for the latest updates, expert opinions, and analysis shaping the future of ...

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

Dive into AdExchanger's Shannon Ferguson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...