The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Dive into AdExchanger's Red Roof coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their decisions.

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and Amazon DSP.

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?