Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...