The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

The annual fee starts at $5,000 for companies that sell the personal data of 100,000 or fewer New Jersey consumers, and it ...

Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

In a world overrun with LLMs, SQREEM wants credit for not having one. On Wednesday, the behavioral intelligence company appointed Stephen Yap as its new CEO to help make that case. Yap joins from ...

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...