WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

The ad industry has a long history of costly blunders – some absurd, some sinister – that have run into the millions. Remember the night of the yellow square? Or, more troublingly, a recent rash of ...

Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. But for a month now, Criteo’s market cap has hovered ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting ...

Because Google has so thoroughly baked AI into its search experience, Google has determined that turning off AI for schools ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...