PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.

Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...