Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in ...

Roku has a simple equation for gen AI: cheaper content production leads to more viewing time and engagement which leads to ...

The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that ...

Three quarters in and MNTN CEO Mark Douglas isn’t changing his script: small businesses need performance-driven CTV they can ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.