Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Dive into AdExchanger's Zach Kornfeld coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...