VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...

WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...

The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

For the Amazon marketing team in particular, generative creative is an important tool, Smithuysen said. The Cuisinart brand ...

Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

For its full year, Fox achieved a record $17.1 billion in total revenue, up 5% YoY. Ad revenue also grew 7%, which is no ...

The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...