NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV ...

Publishers are losing search traffic as consumers flock to generative AI engines. Publishers like PMC are going after traffic ...

Yahoo paid dearly in the form of $700 million in high-interest loans (6.5% above the US benchmark) and $900 million in junk ...

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped ...

TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 ...