For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; ...

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ...

Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing ...

Hearst built a unified marketplace that pulls inventory from its TV stations, newspapers, and digital news sites into an offering for buyers.

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

Dive into AdExchanger's Richard Marques coverage for the latest updates, expert opinions, and analysis shaping the future of ...

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...