Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...
Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...
Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.
Google wins the bidding for Spirit Airlines' defunct user data, and surprise, it'll be used to train generative AI.
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...
The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...
Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.
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