The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...
LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...
Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...
Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...
When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...
Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...
Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...
McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...