A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...

As audiences grow, advertiser interest naturally follows.

Eyewear company Blacksheep claims Google replaced its site with a lookalike domain leading to an error page. Plus: Apple's ...

Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising.

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...