The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.