The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

TelevisaUnivision's streaming inventory is now available to buy through ad activation company fullthrottle.ai’s self-serve ...

Dive into AdExchanger's Timothy Libert coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Keller Postman coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response ...

According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...