How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...

OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same ...