Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability ...

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, ...

When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...