Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...