As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing ...

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included ...

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows ...

Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent ...

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on ...

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, ...

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at ...

Dive into AdExchanger's Street Hearts coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Agency picks can quietly determine a brand's tech stack; Ad spend is shifting away from the open web; The CW is betting on ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...