If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on ...
Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...
NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from ...
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and ...
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...
Dive into AdExchanger's Owen Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
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