Alphonso is weighing a traditional IPO, a joint venture with Comcast or a billion-dollar private equity deal with the Koch ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...

Per-token price for frontier models may go up or down, but the cost to solve complex problems is going to increase, writes ...

Meta’s AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...