It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Dive into AdExchanger's James Cadwallader coverage for the latest updates, expert opinions, and analysis shaping the future ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Dive into AdExchanger's Jeff D'Onofrio coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...