Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with ...
TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling ...
For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the ...
Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.
The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that ...
Dive into AdExchanger's Melissa Bridgeford coverage for the latest updates, expert opinions, and analysis shaping the future ...
Dive into AdExchanger's Lady Gaga coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's Logan Paul coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's Ricky Martin coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's Wizard Commerce coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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