Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video ...