How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the ...

Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...

OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...

Inside Google’s pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem.

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...