The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...