TIME is using Kana’s AI agents to draft proposals and troubleshoot campaigns – but not to replace the relationships that ...

Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...

Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a six-year-old ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...