People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

Women’s sports are a lot more popular than they used to be. Last year, ESPN reported that the WNBA delivered its most-watched ...

A combination of layoffs, lawsuits and AI operating costs set back Meta's Q2 earnings, despite increased revenue.

Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that ...

Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real ...

Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low ...

Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.