If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to ...