Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...

Can you trust an AI-built marketing mix model? M Squared's Madan Bharadwaj on why AI makes expert judgment matter more, not less.

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...

The potential for ads in robotaxis; Crocs is back to seeing year-over-year growth; and ad-free streaming tiers continue to grow more expensive.

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...