Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player ...

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that ...

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. But for a month now, Criteo’s market cap has hovered ...