Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode ...

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post ...

The Trade Desk will share revenue with ID providers if they contribute unique data signals that aren’t already offered by the ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...