It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50% ...

Between signal loss and aging data, most of the data companies have is spotty. But despite what you may have heard, agentic ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...