Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...