AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that ...

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

The ad industry has a long history of costly blunders – some absurd, some sinister – that have run into the millions. Remember the night of the yellow square? Or, more troublingly, a recent rash of ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a six-year-old ...

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

Dive into AdExchanger's Edibles.com coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Because Google has so thoroughly baked AI into its search experience, Google has determined that turning off AI for schools ...