If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

Dive into AdExchanger's Imani Thompson coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Resist Tech Monopolies coverage for the latest updates, expert opinions, and analysis shaping the ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

Dive into AdExchanger's halo effect coverage for the latest updates, expert opinions, and analysis shaping the future of ...

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.