When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

The twin forces of data and efficiency can be great. They can also lead one badly astray. AdExchanger has covered how retailers capitalize on locked store shelves (which reduce sales) by adding ...