Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of ...

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re ...

The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all of ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...