Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50% ...

Between signal loss and aging data, most of the data companies have is spotty. But despite what you may have heard, agentic ...

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...