Dive into AdExchanger's privacy-first measurement coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills ...

Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media ...

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our ...

Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...

The programmatic supply chain is “pretty flawed,” says Ozone COO Danny Spears – but publishers don’t have to just stand there ...

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...