Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing ...
CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...
ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its ...
DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...
For the past several months, our editorial team’s inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech’s bold-faced names ...
Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...
European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...
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