DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Dive into AdExchanger's Morgan & Morgan coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads ...

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of ...

For the past several months, our editorial team’s inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech’s bold-faced names ...

Advertising won’t help Epic in its Apple App Store fee scrap. But ads could wring more revenue from its dwindling Fortnite ...

Dive into AdExchanger's Sokolove Law coverage for the latest updates, expert opinions, and analysis shaping the future of ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.