Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between ...

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated ...

Browser extension Kickbacks serves ads during Claude Code wait times. Plus: Video game publisher EA is launching an ad ...

Knotch's latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all Roku’s ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...