Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta ...

Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...

Viant reported $104.3 million in Q2 revenue this week, up from $77.9 million a year ago, outpacing the market by a third. Wall Street’s reaction? A shrug. Viant’s shares have been roughly flat since ...

Liquid Death's chief media and digital commerce officer, Benoit Vatere, is tackling one of the gnarliest problems in CPG: incrementality.

The case against Hims & Hers over alleged health-data sharing is just the latest reminder that trust must go beyond marketing ...

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.

Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.

For its full year, Fox achieved a record $17.1 billion in total revenue, up 5% YoY. Ad revenue also grew 7%, which is no ...

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...

Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2 ...