Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...

Somewhere between what the ad industry says and what the market rewards is often where the truth lives. Here are three ...

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...