The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone.
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy.
Why Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine.
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
The parts of AI that touch real money should always sit on infrastructure that’s been doing this long enough to know how to ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is ...
WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...
VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...
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