Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...
Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify ...
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...
PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...
People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...
New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.
With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.
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