You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can ...

DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own ...

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Amazon announced the launch of Alexa+ Agentic Ads, which it claims will allow customers to make purchases “without ever ...

Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...