Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...