Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their ...
AI growth platform Pie aims to give smaller businesses affordable access to AI tools that are often reserved for larger, ...
AI agents may be ready for media buying’s busywork, but will buyers trust them? Kovva COO Tanja Mimica talks gruntwork and ...
In June, Comcast made waves by announcing it would spin NBCUniversal into a separate public company (while retaining a fifth share of ownership for its first year). One lingering question has been ...
The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media ...
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of ...
Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...
Sports leagues swimming in gambling ads cry foul over their players being harassed by gamblers; news publishers consider pivoting to bot audiences; how AI agents are already ruining the web.
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and ...