The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

At Programmatic AI 2026, Jordan Cauly, founder of a publisher monetization consultancy, talked using AI in ad ops.

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...