The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...