Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Amazon announced the launch of Alexa+ Agentic Ads, which it claims will allow customers to make purchases “without ever ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in ...

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Concord, an agentic media execution platform, announced $3 million in seed funding. But it's not going the fully agentic ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...