AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker?

A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...