With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

You don’t usually hear someone talk about peptide serums and CAC in the same breath. But that’s a normal day for goop CMO ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...