Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five ...

Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging ...

Everybody wants a bite of next year’s FIFA World Cup; WBD ventures into the Amazon; and ChatGPT has its favorite influencers, ...

Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their ...

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...

Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo.

Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget, right? So why do digital marketers, asks ...

Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...