AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...

Dive into AdExchanger's Osman Badat coverage for the latest updates, expert opinions, and analysis shaping the future of ...

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

Dive into AdExchanger's Simon Malls coverage for the latest updates, expert opinions, and analysis shaping the future of ...

In the modern streaming landscape, everything old is new again. Take NBCU, which is trying to bring back TV bundles and ...

Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...