Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
The parts of AI that touch real money should always sit on infrastructure that’s been doing this long enough to know how to ...
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
Joe Ligé of Culture Hive explains why demographics fall short, and how his cultural relevance score helps brands target ...
VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off ...
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...
Criteo shares dropped by 24% after reporting sluggish Q2 earnings. Meanwhile, FuboTV’s earnings for last quarter are a mixed ...
Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify ...
Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...
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