The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

Newsletter platform Beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a ...

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...