TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku ...

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

In the modern streaming landscape, everything old is new again. Take NBCU, which is trying to bring back TV bundles and ...

Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...

New media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.

Systems built for one purpose, governed by a narrow group of stakeholders, are being used in ways the people subject to them ...

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Workweek, a social networking platform for industry professionals, launched a newsletter platform powered by its proprietary ...