Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting ...

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized ...

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...