Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...
Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...
Meta's AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.
PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...
How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...
Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...
On Thursday, the IAB announced a new framework called the Redefining Media Types (RMT) Standard designed to help the industry ...
Powered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic ...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside ...
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first ...
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