Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

Dive into AdExchanger's Ian Hiscock coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads ...

Federal Trade Commissioner Mark Meador shares his candid thoughts on cookie opt-outs, self-regulation and age verification.

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across ...