The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...