Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has ...

No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor ...

PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads ...

OpenAI’s Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with trust taking priority over ...

Investors who wanted Skydance co-CEOs David Ellison and Ynon Kreiz to pull back the curtain on the combined entity’s finances ...

Fully autonomous media buying may be years away, but AI agents don’t need new pipes or standards to start evaluating ...

Letterboxd’s AI training potential might be worth buying; The Fox-Roku acquisition is now complete; and Google is altering ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...