Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

TelevisaUnivision's streaming inventory is now available to buy through ad activation company fullthrottle.ai’s self-serve ...

Dive into AdExchanger's Keller Postman coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response ...

According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.

Dive into AdExchanger's Meghan Hanna coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Betterment CMO Kim Rosenblum on how the investment app shifted away from chasing cheap CAC to prioritizing lifetime value.

Dive into AdExchanger's George Huff coverage for the latest updates, expert opinions, and analysis shaping the future of ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...