The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...