Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between ...

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated ...

Browser extension Kickbacks serves ads during Claude Code wait times. Plus: Video game publisher EA is launching an ad ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all Roku’s ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

New privacy rules always spark a search for workarounds. Virginia’s ban on selling precise geolocation data will be no different.

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...