ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of ...