Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

With deterministic data becoming less reliable, advertising's real value comes from being able to predict where audiences ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...