Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player ...

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized ...

People Inc.’s traffic from Google search is down 70% over the past two years, and by 26% in Q3. But its digital revenue is still growing, albeit slowly.

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...