Dive into AdExchanger's Zack Gharib coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their ...

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

Should businesses advertise on AI media platforms? It depends on how consumers in your category are already using AI and how ...

Brave's ads chief Jean-Paul Schmetz on competition in the search and browser markets, the rise of AI search and the Google ...

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators.

Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.