Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...

Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...

Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.