AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...