Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale of other digital media, local TV is at a disadvantage.

The AI marketing boom is here ... to an extent. Marketers remain wary about adopting agentic AI tech and tapping AI-generated influencers.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Dive into AdExchanger's The Minnesota Star Tribune coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in ...

Ads will be determined by the content of a user’s current conversation, as well as past chats and engagement with other ads, ...

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

OpenAI launched ads this week, turning ChatGPT into an ad platform – just days after rival Anthropic mocked the move in a ...