Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers ...

With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ...

Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, ...

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most ...

DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own ...

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.