The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers.

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and ...

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...