Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...

Concord, an agentic media execution platform, announced $3 million in seed funding. But it's not going the fully agentic ...

Plastering ads all over New York City subways is one effective way to get attention – including, apparently, from Walmart. On Tuesday, Walmart announced that it is buying Vibe.co, the French ...

Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...