Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

As performance takes center stage in advertising discussions, demands to solve fragmentation and cruddy measurement are ...