One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season of return fraud ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...
Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.
Traffic is down, but publisher content still drives sales. Partnerize's attribution model lets publishers measure performance ...
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
It appears the metaverse – once projected by McKinsey to be a $5 trillion market by 2030 – is ending with a whimper.
Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...
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