NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this ...

What happens when you let an AI agent handle back-to-school shopping – and realize you may have outsourced the fun parts, too ...

How long does it take you to decide what to watch after you turn your TV on? According to Nielsen’s 2023 State of Play report ...

Marketing teams are getting faster with AI, but the real question is whether they’re actually getting better outcomes.

Horizon Media's Bob Lord says most agencies obsess over cost efficiency when AI brings the ability to become a growth partner ...

Nielsen is rolling out a few upgrades to its Big Data + Panel video ad measurement currency that will go live by the end of ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...

VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...