Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

Dive into AdExchanger's Jimmie Stone coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?