Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in ...

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...