I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to ...
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly ...
VideoAmp is far from the only company cutting headcount in favor of AI agents that don’t show up on payroll – but it’s going ...
No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours ...
WBD missed investor expectations in Q2 but, unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ...
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2 ...
The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...
AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this ...
Paramount Skydance’s No. 1 priority is closing its acquisition of WBD – and convincing investors that the proceedings are ...
With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.
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