Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology ...
OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s ...
An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...
When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...
PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.
Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...
Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...
But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...
On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the ...
Dive into AdExchanger's Unified Reach coverage for the latest updates, expert opinions, and analysis shaping the future of ...
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