The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that ...

Dive into AdExchanger's Ricky Martin coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited ...

Amazon is planning to launch a marketplace where publishers can sell their content to AI companies, but pubs bristle at the ...

Dive into AdExchanger's Kyler Blackmore coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's iSpot SAGE coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's iSpot AI coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take.

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in ...

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in ...