Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.

Cruddy AI-generated content, or “AI slop,” is infiltrating the internet. Which is why, for better or worse, AI is changing the industry’s understanding of premium. The term premium historically ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?