A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

CTV’s growth will hinge on randomized experiments that prove premium video advertising delivers incremental business results.

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

Dive into AdExchanger's Social Media Ban coverage for the latest updates, expert opinions, and analysis shaping the future of ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...

Dive into AdExchanger's Shannon Ferguson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

Between signal loss, missing audience information and aging data, most of the data that companies have is spotty. But despite what you may have heard, agentic AI can deal with spotty data.

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...