ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...

Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

CuriosityStream was nearly de-listed from the Nasdaq, but now its profits are soaring thanks to data deals with Google, ...

Dive into AdExchanger's Osman Badat coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Between signal loss, missing audience information and aging data, most of the data that companies have is spotty. But despite what you may have heard, agentic AI can deal with spotty data.

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of ...

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest ...

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku ...

NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social ...