IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

You don’t usually hear someone talk about peptide serums and CAC in the same breath. But that’s a normal day for goop CMO ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...