Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...
Last week, Criteo debuted some new AI tech and pilot programs to a group of reporters, which included one back-end shopper ...
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the ...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!
I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...
Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop ...
Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...
Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...
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