The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

TelevisaUnivision's streaming inventory is now available to buy through ad activation company fullthrottle.ai’s self-serve ...

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.