The Measurement Gap in B2B Advertising Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B ...

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users ...

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about ...

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes ...

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling ...

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Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines ...

For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...