In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional ...

AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

But the aftermath of a viral moment can sometimes snuff out the success of a product. It’s like putting out a campfire with a ...

Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how ...

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at ...

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...