DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Dive into AdExchanger's Morgan & Morgan coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of ...

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads ...

Dive into AdExchanger's Sokolove Law coverage for the latest updates, expert opinions, and analysis shaping the future of ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

Dive into AdExchanger's privacy-first measurement coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship ...