Dive into AdExchanger's Mike Finnerty coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker?
Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...
A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!
Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...
Heluva Good! gets heluva weird; OpenAI isn’t so sure about operating checkouts; and who AI fact checks the AI fact checker?
CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...
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