Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

One existing open-source standard is the model context protocol (MCP), which is how AI agents connect to other applications. The second is Agents.md, which determines how best to give instructions to ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Nada Arnot, The Economist's EVP of marketing, on why it's steering clear of AI licensing deals and partnering with Claude on ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...