For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a ...

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize ...

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human ...

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one ...

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...

The current administration discouraged many brands and organizations from supporting and marketing to the LGBTQ+ community, ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.