Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not anymore.

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...