Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

Whisker isn’t worried about rivals, says CMO Hew Loyd – it’s worried about cat owners who’ve resigned themselves to scooping poop.

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly ...

PayPal Ads' Mark Grether on what sets retail media networks apart, proving ROI and incrementality to CFOs, and the four ...