MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

California protects an individual's right to sue when a company violates data privacy law. So privacy compliance means knowing what juries will tolerate.

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

From left: Michael Arzt, Director, Experience Center, IAB; Jean-Baptiste Godinot, EVP, Gameloft for brands; Rhiannon Apple, EVP Commercial Operations, Super League Gaming; and Andy Martinson, Senior ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...