Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all of ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...