Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.

It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...