MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or ...