Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...
Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...
A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting ...
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like ...
Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile ...
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World ...
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...
Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad ...
The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...
In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...
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