Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

How long will OpenAI allow third-party ad serving?; celebrities keep promoting prediction markets; and ad buyers are rethinking their Google search budgets.

Q4 could be big for M&A. Regulators aren't squashing big mergers, and investor skepticism of AI investments could make some ...

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...