Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...