If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.

Signal loss is becoming a growth opportunity. IntentIQ's Fabrice Beer-Gabel explains how AI-powered identity amplification is ...

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...