With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.
The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May ...
The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...
Dive into AdExchanger's multi-bidding coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.
Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and human-generated creative.
On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free ...
GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are tethered to the economy. When growth slows, advertising budgets are among ...
Dive into AdExchanger's MRC Digital Advertising Auction Transparency Standards coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology ...
Dive into AdExchanger's Super Bowl 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...
For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...
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