Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are ...

Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.

In a world overrun with LLMs, SQREEM wants credit for not having one. On Wednesday, the behavioral intelligence company appointed Stephen Yap as its new CEO to help make that case. Yap joins from ...

Reach Live Sports Audiences with Greater Impact Fragmented sports buys can make it harder to reach the right audiences.

Reach Live Sports Audiences with Greater Impact Fragmented sports buys can make it harder to reach the right audiences.