Dive into AdExchanger's Meghan Hanna coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Betterment CMO Kim Rosenblum on how the investment app shifted away from chasing cheap CAC to prioritizing lifetime value.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; ...

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ...

Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing ...

Hearst built a unified marketplace that pulls inventory from its TV stations, newspapers, and digital news sites into an offering for buyers.

Dive into AdExchanger's Richard Marques coverage for the latest updates, expert opinions, and analysis shaping the future of ...

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads ...