Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has received.

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...