This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Gen Z: Snapchat “Yes,” Ads ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search.

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences.

The fact that e.l.f., Rare Beauty, and Fenty have woven eco-friendly and cruelty-free principles into their branding and made it prominent is not an accident. Recent research shows that Gen Z tends to ...

The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends. Lego – Build Big Feelings One block at a time. Lego is helping individuals navigate life and significant ...

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and ZeniMax Online Studios as they launched the new Chapter ...

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao paving the way for a new era of online shopping. In contrast, brands in the U.S. are lagging behind ...

There arguably isn’t a hotter hip-hop group right now than platinum award-winning trio Migos. The Georgia-bred, chart-topping threesome of Quavo, Offset and Takeoff—owners of a bevy of bangers since ...

Fara Howard is the CMO of GoDaddy where she oversees all marketing strategies and works with their internal creative team. In this episode, Fara and I talk about her career ...