Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail launches, ranging from themed cafes to public sexual health awareness campaigns and a permanent ...

There arguably isn’t a hotter hip-hop group right now than platinum award-winning trio Migos. The Georgia-bred, chart-topping threesome of Quavo, Offset and Takeoff—owners of a bevy of bangers since ...

The Olympics serve as one of the most visible global marketing stages for brands that have budgets to splurge, and the 2018 Winter Olympics in PyeongChang, South Korea is an 18-day sports showcase ...

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans of the sugary substance hit the hands of consumers in 2002. During its ongoing 15-year battle with ...

The NFL’s audience has changed significantly over the past few years: it’s more diverse, female, and affluent. That means brand marketers seeking to reach audiences with complex content consumption ...

The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Gen Z: Snapchat “Yes,” Ads ...

With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media value (EMV) for brands—but how much did The Met itself, under pressure to boost ...

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao paving the way for a new era of online shopping. In contrast, brands in the U.S. are lagging behind ...

In a move that reflects market demand, especially from the important Gen Z demographic, Samsung is incorporating more social purpose across its organization, including marketing. The company’s ...