Omnicom Advertising and Snapchat's global study finds 91% of India's Next Gen pay closer attention to brands that use humor well.

Flipkart announces Big Billion Days 2026 with ‘Luck Badal Sakta Hai’, featuring Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and Samay Raina.

Lyka appoints Fourteen10 to lead media strategy, planning and buying, with the partnership starting Dec. 1, 2026.

REALMS, a new Sydney-based culture consultancy founded by Rhian Mason and Elly Brand, launches to connect brand and agency teams around a single cultural strategy.