Omnicom Advertising and Snapchat's global study finds 91% of India's Next Gen pay closer attention to brands that use humor well.

Flipkart announces Big Billion Days 2026 with ‘Luck Badal Sakta Hai’, featuring Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and Samay Raina.

Lyka appoints Fourteen10 to lead media strategy, planning and buying, with the partnership starting Dec. 1, 2026.

Independent creative agency Colloquial has conceptualized a new pan-India campaign for Porter that challenges everyday logistics workarounds used by business owners. For many business owners, moving ...

AXE, known as LYNX in the UK, has introduced The AXE Holder, an oversized bottle designed to house one of its body spray cans, in a campaign created by LOLA Madrid. The campaign release playfully ...

Dodo Australia has launched Dodo goes mobile, a new campaign via ATime&Place, taking the Dodo character on a road trip to promote its mobile offering. The campaign builds on the Dodo character and ...

Mongoose has merged with Bray Leino Events under the Mongoose name, expanding its event capabilities across the UK, US, Middle East and Asia-Pacific. The merger brings together Mongoose’s expertise in ...

Independent agency AdONCE has expanded into Singapore as part of its next phase of regional growth, building a broader agency network across Asia. The move follows AdONCE’s work across Southeast Asia ...

Nongfu Spring has appointed Havas Malaysia as its social and KOL agency partner for its Malaysia market entry, marking the brand’s first social agency collaboration in the country. Image via Havas ...

Havas Play has partnered with gaming advertising platform iion to offer interactive, playable advertising across gaming, digital and social environments in ANZ and APAC. Under the partnership, iion ...

Halo Cheng, Stratos Efstathiou Soenar Santoso, Kawa Wong, Ethan Chu and Bernice Chin Halo Cheng, Stratos Efstathiou Soenar Santoso, Kawa Wong, Ethan Chu and Bernice Chin Publicis Groupe Hong Kong has ...

REALMS, a new Sydney-based culture consultancy founded by Rhian Mason and Elly Brand, launches to connect brand and agency teams around a single cultural strategy.