Giving reps a general-purpose AI tool is not enough. Sales leaders need purpose-built AI that fits their process, data and ...

Madison Logic CEO Keith Turco joins Demand Gen Report Nov. 18 to unpack AI, performance-driven marketing and the "Geek Chic" ...

AI is now the top B2B budget priority for 2026, overtaking ABM as marketers increase spending on tools, content creation and ...

Demand Spring launched four transformation offers to help CMOs improve AI adoption, martech performance, growth strategy and ...

6sense unveiled a new brand identity last week to reposition the company as the partner for Agentic GTM, backed by a new wave ...

AI can help revenue teams improve cross-sell execution with better account prioritization, seller prep and manager visibility ...

Salesforce research finds AI sales agents save reps six hours a week, improve CRM data accuracy and help deals move 10% to 20% faster.

Cordial launched a headless CDP that lets marketers access real-time customer data across AI assistants and enterprise ...

Attain scaled its CTV acquisition with tvScientific by Pinterest, beating its CPA goal by 16.7% using lookalike segments, retargeting and phased budgets.

Circle & Square's Neeta Goplani explains why AI visibility alone won't fix your B2B pipeline and how to read buyer signals ...

StackAdapt expands cross-channel retargeting for ChatGPT Ads, letting brands connect AI ad engagement to CTV, display and ...