ABM professionals, share your insights in the Demand Gen Report's survey and help set the standard for B2B marketing.

G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making ...

B2B marketers use AI to transform interactive events into measurable pipeline drivers through personalization & content ...

Xactly and ServiceNow launch AI-powered Dispute Management Agent to streamline compensation workflows and boost sales ...

Conductor's AgentStack empowers brands to scale AI-driven search visibility with turnkey agents and Answer Engine ...

Discover why treating data as a product with governance and ownership is key to AI readiness and marketing success.

Adobe unveils CX Enterprise, an AI system simplifying customer lifecycle management and delivering scalable, personalized ...

Bad data undermines AI success in marketing. Learn how data validation prevents costly errors and boosts AI effectiveness.

Learn how to move from a single champion to buying group consensus with insights on intent signals, coverage metrics, and ...

Agentforce Operations, an AI-driven solution to streamline back-office processes, cut cycle times by 70%, and reduce errors ...

Discover why AEO is vital for B2B CMOs to win AI answer engines and secure buyer trust in the age of AI-driven decisions.