Vereigen Media launched Revenue-First Demand Generation Programs built on verified engagement, first-party data, and human ...

B2B retention now depends on value realization, digital customer success, and fixing operational leaks like failed payments.

Gartner found B2B buyers use GenAI for research, but most still rely on sales reps to validate insights and build purchase ...

Xactly launched Fleet of Agents and Intelligence Studio to automate revenue planning, compensation, and revenue operations ...

DesignRush and Originality.ai found content optimization was the only measured quality signal linked to higher traffic as AI citations grew.

Cribl’s Abby Strong explains why B2B startups should define the problem they solve in one sentence before scaling GTM or ...

Gartner says sales AI works best when it improves decisions, not tasks, helping managers boost coaching, forecasting and ...

Fermenta used Popcorn.co to scale YouTube across three brands, boosting branded search activity and driving 200% growth in ...

AI’s value in B2B marketing depends on data quality, identity resolution and managed services that improve ROI.

As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, ...

Covve rebrands as an intelligent lead capture platform, helping B2B teams capture real-world contacts and sync data to major ...

G2 launches tools like MCP to boost AI-driven buying with trusted data, LinkedIn verification, and structured buyer insights.