As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of ...

Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, ...

SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple ...

Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in ...

AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to ...

Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing ...

Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up ...

ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help ...

More than one-third of B2B marketers think their measurement and attribution processes need improvement — and the top three ...

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case.