MessageGears, a data activation and engagement platform provider, has launched conversion reporting that ties campaign performance and revenue analytics directly to data warehouse insights.

This makes sense in one specific situation: Voice AI is the product you’re building, your team has actual voice AI ...

Too often, CRM strategy is reduced to a digital megaphone used for blasting offers or a set of standard automated triggers.

VideoAmp and O-N-X integration brings data-driven ad buying to local broadcast TV across all 210 U.S. markets.

AI Associate transforms Jump from insight engine to execution layer across meetings, CRM, email, planning systems, and more.

Research firm MarketsandMarkets valued the current influencer marketing platform market at $1.15 billion and expects it to ...

SAP Sales and Service Cloud, Donna enables SAP CX field sales teams with an intelligent, voice-first, and multi-modal assistant.

My last article examined how constantly changing industry terminology can both boost customer adoption and cause market ...

Splitit Go enables home services, healthcare, automotive, specialty retail, and professional services to offer payment installments during face-to-face sales.

Advanced data capture - Marchex captures and securely transmits to Freshpaint call events, including session data, attribution details, and rich conversation signal data, such as sentiment, patient ...

Shirofune, a digital advertising automation platform provider, has integrated with with Amazon DSP, a programmatic advertising solution that enables advertisers to buy advertising inventory across ...