As technology advances and hackers get ever more sophisticated with their attacks, cybercrime is accelerating, targeting all industries. Nearly one-quarter (24 percent) of all cyberattacks target ...

Zales (the Diamond Store), a 100-year-old company that falls under the Signet Jewelers umbrella, had historically viewed connected TV as a tool for building top-of-funnel awareness rather than driving ...

WeLike, an artificial intelligence marketing assistant provider, has launched Social Listening, a market intelligence tool that transforms fragmented real-time online conversations into actionable ...

Metricool, a social media management platform provider, has launched Metricool Studio, a reporting feature to automate building social media reports. The feature enables social media managers, ...

Generation Alpha, the cohort born after 2010, will be the first generation to grow up in a world where personalization is expected, but trust is not assumed. They will be able to tell the difference ...

Measured's MCP draws on an incrementality intelligence database built from more than 30,000 experiments across more than 200 brands. It includes: Incrementality Intelligence Database: Recent tests of ...

Intuit has launched Analytics AI, a native conversational analytics agent in Mailchimp that connects performance across campaigns, audiences, and revenue to tell businesses what changed, why, and what ...

Partnership brings retail media network audiences, lift-optimized audiences, and outcomes-focused measurement natively into Basis' platform.

Partnership combines Qlik data integration, replication and analytics with Starburst federated query, context and agentic capabilities.

Consumer intelligence company NIQ has launched Survey Groups in NIQ Discover, helping companies understand not just what is changing in the market but why. Survey Groups build on NIQ Panel Surveys by ...

Infolinks Media, an advertising marketplace offering advertisers curated proprietary placements and data, has integrated with Basis' intelligent operating system for autonomous advertising, embedding ...

Coldi, a voice communications systems provider, has launched an end-to-end platform for lead management and deploying integrated artificial intelligence voice agents at scale. Coldi's new platform ...