Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.

Kraken's Autonomous Agents help customer service teams design, test, and deploy agents for energy and utility-specific service journeys.

impact.com, an e-commerce infrastructure provider, at its annual iPX event introduced several artificial intelligence and creator capabilities to help companies discover partners, drive conversion, ...

Advertising software and services provider Mediaocean has lauunched NIVO AI with Innovid agents. NIVO brings together data, decisioning, and execution into a connected experience. Campaigns can go ...

Sigma was built to close that gap." The new capabilities in Sigma are the following: Sigma Planning Agent, which helps marketers turn single conversational prompst into media plans in minutes, with ...

Vidmob has launched Vidmob360, a platform that embeds creative data into the artificial intelligence systems, enterprise tools, and media workflows companies already use. Vidmob360 delivers Model ...

DoubleVerify, providers of a platform to verify media quality, optimize advertising performance, and prove campaign outcomes, today launched brand suitability reporting for YouTube Audio Ads campaigns ...

As AI's capabilities grow, the impact on the contact center will be even more transformational, conference speakers conclude.

Walker Sands, an integrated B2B growth services agency, has acquired RevPartners, a revenue operations and go-to-market engineering firm. Financial terms of the deal were not disclosed. The ...

Marketing platform provider Cordial today launched its headless artificial intelligence infrastructure, a composable, large language model-agnostic platform that exposes every Cordial capability as a ...

NIQ's new capabilities help organizations operationalize trusted market intelligence across AI environments and workflows.

Through a partnership with Conductor, Optimizely adds AI search visibility and optimization to its AEO offering.