Eighty-four percent of companies are stuck in a "brand doom loop" that prevents marketing leaders from proving their brands' impact on enterprise growth, according to a survey by Gartner.

Consumer intelligence company NIQ has partnered with advertising tech company Ogury, which will integrate NIQ's GeoPurchase data into its Persona Intelligence Engine for audience planning, media ...

PubMatic, digital advertising performance company, has launched the Creator Marketplace, a programmatic connected TV auction connecting independent creator media companies' premium CTV inventory with ...

CPaaS offering native to the Kiro agentic IDE gives Amazon's builder ecosystem instant access to Vonage Communications and Network APIs.

For many categories, that is where brand preference is reinforced most consistently. High-frequency transactions create feedback loops. The more often a consumer encounters and purchases a product, ...

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet.

MessageGears, a cross-channel marketing platform provider, has launched a reimagined journey builder, a new visual canvas built entirely on organizations' own data warehouses.

NIQ Cadence brings data and intelligence into one continuous environment "Marketing leaders don't need more reports. They need a better rhythm," said Jason Tate, general manager of marketing ...

VideoAmp, a media performance platform provider, has launched a reporting experience that lets media buyers and sellers interrogate VideoAmp's census-level campaign measurement in plain English, with ...

Smartly, an advertising technology platform provider, has partnered with TV streaming platform provider Roku to bring ocial advertising to connected TV.

Integration enables Google Cloud customers to query, analyze, and act on Dialpad's conversation intelligence across Gemini Enterprise and Google Workspace.

During the annual NiCE World conference in Orlando, Fla., this year, Phil Britt had a chance to sit down with Arun Chandra, who was appointed NiCE's chief operating officer late last year, to discuss ...