Dynamic pricing models might be unfair, but what's a lot less ambiguous is how companies can use CRM data to dynamically alter other aspects of the customer experience.

Now native in Claude's connector directory, Salesloft opens live revenue execution and forecasting intelligence to ChatGPT, Microsoft Copilot, and Google Gemini.

Gartner predicts, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” This special Gartner report will tell you how to stay relevant in this digital ...

New capabilities in QAirbyte Agents make it easier for AI agents to access, understand, and act on enterprise data across systems.

OptifiNow, provider of a CRM platform for wholesale mortgage lenders, has integrated with RETR, a mortgage and real estate data intelligence platform, bringing RETR's loan officer and mortgage company ...

Zywave, a technology provider for insurance distribution, today introduced Zywave Apex, a complete artificial intelligence growth stack for the front office that provides quoting, account intelligence ...

Model Context Protocol (MCP) servers bring Salesforce CRM data, Tableau analytics, Data 360, AI agents, and business workflows directly into the conversational interface of Slack.

SAS today launched SAS 360 Marketing AI to help marketers build, deploy, and scale machine learning models with purpose-built guided workflows and customizable recipe templates for common marketing ...

ActiveCampaign's Google Ads Connector for Active Intelligence brings AI-guided campaign creation and reporting to marketers.

Collaboration combines NIQ's Product Intelligence capabilities with Lula Commerce's platform for digital commerce for convenience retailers.

Contentsquare also launched its first Snowflake Native App, now available on the Snowflake Marketplace. By combining Contentsquare's deep understanding of digital behavior with Snowflake's enterprise ...

How Tech Products Really Win Hearts and Minds, brand strategist Lifang He delivers an end-to-end integrated product and brand strategy model to avoid the pitfalls that often tank promising innovations ...