Proximic by Comscore's Predictive Audiences now includes 300 new contextual audiences based on Bombora's B2B data.

For any strong position there should be an inverse position that is equally as strong. It is the reason we see the law of duality: where in the end categories end up being dominated by two strong ...

Digital marketers have been relying on cookies for decades. They were first introduced by Lou Montulli, a 23-year-old programmer at Netscape, in 1994. Designed as an aid for online commerce, cookies ...

Businesses today that rely on outgoing calls face a harsh reality: Trust in the voice channel for many Americans is fundamentally broken. Fortunately, there’s a resource that can help restore consumer ...

CCaaS platforms will remain central to customer experience infrastructure and become more critical as agent roles evolve. They now account for a large percentage of the workforce engagement management ...

We have internal systems, but they had to be able to plug into something.” Aterian sent out a request for proposals, and of all the responses, Genesys offered the broadest set of features through its ...

AI-specific legislation is coming fast, and most email marketers are unprepared,” says Guy Hanson, vice president of customer engagement at Validity, a CRM data quality, email performance, and ...

SOLV Energy considered a few solutions, ultimately selecting eGain’s knowledge management technology because it offered single sourcing of content that could be personalized for different users.

There's a pivotal shift underway in the brand landscape as consumer expectations jumped 32 percent year over year, representing the largest single-year increase since 1998, brand loyalty and ...

Yelp, providers of a platform that connects people with local businesses, will acquire Hatch, a lead management and communication platform, for approximately $270 million.

The DDC Group has launched the DDC Evora agentic AI platform to autonomously handle complex customer interactions with human-like empathy and reasoning. Its inaugural solutions include DDC Evora Voice ...

Kasada has launched AI Agent Trust to help companies manage artificial intelligence agents and automated traffic interacting with their digital properties.