Partnership combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP.

PubMatic AgenticOS updates give buyers verifiable control and a complete audit trail, from planning through activation to measurement.

Eckoh, providers of customer engagement solutions for human and artificial intelligence agents, has acquired Quality Xperience (QX), a U.K. provider of conversational AI solutions, expanding Eckoh's ...

Pega's latest authorization expands access to workflow automation, decisioning, and process optimization for mission-critical government operations.

Pipedrive, a CRM systems provider for small and medium-sized businesses, has acquired Outfunnel, an Estonian sales-and-marketing automation startup. Financial terms were not disclosed.

If marketing leaders don't take time to unify data and streamline their processes, AI can end up delivering incorrect or misaligned outputs faster than humans in the loop can fix them.

Thryv also partnered with Wix and Ooma to boost its market presence among SMBs. The Wix partnership brings together Thryv's marketing platform and Wix's global website and unified commerce solutions.

Shirofune's Creative Timeline analysis feature lets marketers track performance across all creative campaigns in one place.

Adswerve Premium Supply gives companies access to curated, high-quality inventory through a single, expert-led team.

Bloomreach, a personalization company, today launched the "Ask Me Anything" agentic capability that transforms the search bar into a single entry point where shoppers can search by keyword, ask ...

ZoomInfo has launched a native connector between Gemini Enterprise, Google Cloud's enterprise AI platform, and ZoomInfo's headless GTM context layer.

LiveRamp a data collaboration solutions provider, has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels, such as connected TV, ...