The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

Gainsight has launched Developer Studio and an integration between Gainsight Customer Communities and Skilljar.

The latest addition to AppsFlyer's Measurement Suite brings mobile-grade attribution and optimization signals to web.

Claude integration brings generative AI interactions into full compliance visibility-allowing Smarsh to supervise and detect risk within existing workflows ...

The next-generation Calix One platform now includes coordinated, AI-driven workflows across acquisition, experience, and operations.

Advertisers now can measure key media quality signals across LAN inventory, including invalid traffic, viewability, brand suitability, and intended geography. These capabilities provide independent, ...

With its WordPress integration, Text uses site-specific data to resolve tickets, drive sales, and qualify leads.

Contact center-as-a-service solutions remain a core platform, but their roles are evolving Agentic AI won't just think but act. The notion of using technology to shrink contact centers has come up ...

Attentive, a marketing platform provider, today introduced Visibility AI, a targeting layer to help companies maximize the value of RCS for Business, Auto-upgrade capabilities, and RCS-specific ...

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, expanding its human Experience Management (XM) artificial intelligence and data platform with the scale and depth of its healthcare ...

“Online communities have become one of the most powerful trust signals in the consumer journey,” says Anna Peck, a Clutch analyst. “Brands that understand how to show up in these spaces with genuine ...