As for AI agents, they currently show more potential than actual adoption, according to the research. Forty-five percent of all B2B suppliers use AI, and 24 percent use agentic AI, with most that have ...

NIQ's MRI-Simmons has expanded its relationship with TransUnion to provide access to a broader taxonomy of premium, research-driven audience segments through the TruAudience Data Marketplace.

Wunderkind has integrated its decisioning platform that combines identity resolution with cross-channel personalization with Braze's customer engagement platform to help marketers recognize more of ...

TheCRM acquisition enables voAIce establish a unified AI infrastructure for automotive, RV, marine, and powersports dealerships.

Integration lets marketers sync, manage, and measure both TikTok ads and organic content inside HubSpot's Marketing Hub.

From zero-click search to 'AI slop' fatigue, the trends reshaping marketing this year require more than automation; they ...

M ore entrenched and more advanced use of artificial intelligence, particularly agentic AI, heads the technologies that sales leaders expect to be most impactful for their companies and their ...

Research firm MarketsandMarkets expects the retail analytics market to grow from an estimated $11.31 billion today to $20.65 ...

AI outputs are nothing to be scoffed at. Even the narrowest application of AI set to analyze a customer’s buying patterns ...

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer ...

Conductor's new AI Search Performance helps marketers understand how their brands appear across artificial intelligence-driven search and take action to improve it.

Through Reddit's partnership with Anonym, advertisers can now measure incremental lift on Reddit without sharing first-party data to the platform.