Manufacturers should build customer data around product ownership instead of the initial sale, creating a stronger foundation for service, support, and long-term customer engagement.

Headless 360 is expanding across the Salesforce platform, transforming every Salesforce cloud into reusable enterprise capabilities that authorized AI agents can discover and use.

With WunderKIND Ads' APS integration, publishers unlock new demand while advertisers gain access to WunderKIND's ad formats.

Connector is now part of Claude's connector marketplace, making it easier for sales teams to connect Pipedrive with Claude.

Pega's new responsible AI features bring enhanced transparency and governance to AI-powered marketing, while a new partnership with Gryphon unites responsible AI with compliance assurance.

Square has expanded its partnership with OpenTable, a global leader in restaurant tech, bringing reservations, payments, and guest data together in one connected view. The integration further connects ...

Omnisend has expanded its offering to include Anthropic's Claude, enabling marketers to access Omnisend data, analyze performance, identify opportunities, and create campaigns directly in Claude, in ...

Glance is now available as a native export channel within Productsup, enabling companies to connect their product feeds to Glance using the same workflows they already use to reach Google Shopping, ...

When your system makes your people look bad.

Comination of Nielsen and DoubleVerify to provide clear, verified, and independent data for the end-to-end advertising segment.

Report highlights what actually drove recall, brand lift, and purchase intent during the most-watched sporting event in the world.

QSIC's Playbook is an in-store planning tool that forecasts the optimal strategy and outcomes based on real sales data down to the store level.