Proximic by Comscore's Predictive Audiences now includes 300 new contextual audiences based on Bombora's B2B data.

Digital marketers have been relying on cookies for decades. They were first introduced by Lou Montulli, a 23-year-old programmer at Netscape, in 1994. Designed as an aid for online commerce, cookies ...

Businesses today that rely on outgoing calls face a harsh reality: Trust in the voice channel for many Americans is fundamentally broken. Fortunately, there’s a resource that can help restore consumer ...

CCaaS platforms will remain central to customer experience infrastructure and become more critical as agent roles evolve. They now account for a large percentage of the workforce engagement management ...

For any strong position there should be an inverse position that is equally as strong. It is the reason we see the law of duality: where in the end categories end up being dominated by two strong ...

We have internal systems, but they had to be able to plug into something.” Aterian sent out a request for proposals, and of all the responses, Genesys offered the broadest set of features through its ...

SOLV Energy considered a few solutions, ultimately selecting eGain’s knowledge management technology because it offered single sourcing of content that could be personalized for different users.

AI-specific legislation is coming fast, and most email marketers are unprepared,” says Guy Hanson, vice president of customer engagement at Validity, a CRM data quality, email performance, and ...

In the quality world of contact centers, we used to live in the land of 2 percent. A handful of calls per agent per month, chosen at random, and we called it “QA.” It was closer to QA tourism than QA ...

Yelp, providers of a platform that connects people with local businesses, will acquire Hatch, a lead management and communication platform, for approximately $270 million.

The Harris Poll Launches QuestRQ for Reputation Intelligence . The Harris Poll today launched Harris QuestRQ (QRQ), a reputation and always-on corporate pulsing system that connec ...

Did your customers feel an experience debt, one that will be paid by you in the form lost loyalty and revenue?