RewardinMe, providers of a dynamic gamification platform for marketing campaigns, has introduced an artificial intelligence agent as an intelligent marketing assistant.

Parsnipp, a generative artificial intelligence engine optimization and search marketing platform provider, has launched Smart LLM Ads, an integrated, AI search advertising solution.

Airbyte's agentic data platform updates deliver team workspaces and enable agents to create and update HubSpot.

Let me offer something more useful, a decision framework in what determines whether composability or consolidation creates competitive advantages. Martech consolidation has been the dominant narrative ...

“Consumers are not looking to outsource shopping decisions to AI,” said Kate Muhl, a vice president analyst in the Gartner Marketing practice. “They want AI to help them find better information, ...

Conversica Ignite connects customer, vehicle, service, sales, and conversation data across automotive retail systems.

As AI agents gain autonomy inside CRM platforms, cybercriminals are exploiting hidden security risks to turn trusted CX automation into a silent gateway for customer data theft.

NIQ's new genAI capabilities in gfknewron help businesses uncover trends, simplify complex analysis, and accelerate decision-making.

InMobi Advertising has introduced FRAME Attention, a high-attention media product available across mobile in-app video and connected TV. FRAME Attention promises a minimum floor of 8,000 attention per ...

Mod Op Unveils ORION, a Connected Intelligence Ecosystem. Marketing firm Mod Op today unveiled ORION, a connected intelligence ecosystem to help companies embed artificial intelli ...

ZoomInfo, provider of the AI GTM platform, has made its API open to every customer, including trial accounts, expanding access to its native integration with Zapier, combining verified ZoomInfo ...

The way consumers discover brands has fundamentally changed in the past five years, a fact cited by 85 percent of consumers in a new Clutch Research survey. With nearly 60 percent of consumers ...