RewardinMe, providers of a dynamic gamification platform for marketing campaigns, has introduced an artificial intelligence agent as an intelligent marketing assistant.

Parsnipp, a generative artificial intelligence engine optimization and search marketing platform provider, has launched Smart LLM Ads, an integrated, AI search advertising solution.

Let me offer something more useful, a decision framework in what determines whether composability or consolidation creates competitive advantages. Martech consolidation has been the dominant narrative ...

Airbyte's agentic data platform updates deliver team workspaces and enable agents to create and update HubSpot.

Among the sources for product discovery, 34 percent of consumers encounter new brands on social media every day, while 43 percent turn to Google or other search engines when actively researching.

NIQ's new genAI capabilities in gfknewron help businesses uncover trends, simplify complex analysis, and accelerate decision-making.

As companies race to invest in agentic commerce, consumer willingness to let artificial intelligence make purchase decisions for them topped out at just 11 percent across lower-stakes categories, such ...

Conversica Ignite connects customer, vehicle, service, sales, and conversation data across automotive retail systems.

InMobi Advertising has introduced FRAME Attention, a high-attention media product available across mobile in-app video and connected TV. FRAME Attention promises a minimum floor of 8,000 attention per ...

Mod Op Unveils ORION, a Connected Intelligence Ecosystem. Marketing firm Mod Op today unveiled ORION, a connected intelligence ecosystem to help companies embed artificial intelli ...

ZoomInfo, provider of the AI GTM platform, has made its API open to every customer, including trial accounts, expanding access to its native integration with Zapier, combining verified ZoomInfo ...

As AI agents gain autonomy inside CRM platforms, cybercriminals are exploiting hidden security risks to turn trusted CX automation into a silent gateway for customer data theft.