Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.

With the launch of NIVO, Innovid expands its agentic artificial intelligence footprint. Specialized agents, powered by NIVO, execute across creative, delivery, measurement, and optimization, while ...

impact.com, an e-commerce infrastructure provider, at its annual iPX event introduced several artificial intelligence and creator capabilities to help companies discover partners, drive conversion, ...

Kraken's Autonomous Agents help customer service teams design, test, and deploy agents for energy and utility-specific service journeys.

Sigma was built to close that gap." The new capabilities in Sigma are the following: Sigma Planning Agent, which helps marketers turn single conversational prompst into media plans in minutes, with ...

Highspot expands its agentic ecosystem with OpenAI integration, enabling sales teams to assess deal health and take action directly from ChatGPT.

As AI's capabilities grow, the impact on the contact center will be even more transformational, conference speakers conclude.

Vidmob has launched Vidmob360, a platform that embeds creative data into the artificial intelligence systems, enterprise tools, and media workflows companies already use. Vidmob360 delivers Model ...

Walker Sands, an integrated B2B growth services agency, has acquired RevPartners, a revenue operations and go-to-market engineering firm. Financial terms of the deal were not disclosed. The ...

DoubleVerify, providers of a platform to verify media quality, optimize advertising performance, and prove campaign outcomes, today launched brand suitability reporting for YouTube Audio Ads campaigns ...

Coevera's 6.2 update strengthens Coevera's AI-native CRM with relationship charts, smarter data management, and embedded sales enablement.

During NEXUS pre-conference talks delivered as part of NiCE World 2026, speakers pointed to serious gains from AI.