Claude integration brings generative AI interactions into full compliance visibility-allowing Smarsh to supervise and detect risk within existing workflows ...

The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

The next-generation Calix One platform now includes coordinated, AI-driven workflows across acquisition, experience, and operations.

With its WordPress integration, Text uses site-specific data to resolve tickets, drive sales, and qualify leads.

DoubleVerify, providers of a platform to verify media quality, optimize advertising performance, and prove campaign outcomes, has launched global post-bid measurement across the LinkedIn Audience ...

Recent headlines suggest that artificial intelligence will replace traditional enterprise software (even though AI is itself a form of software). Whether or not that is true, the narrative alone is ...

Attentive, a marketing platform provider, today introduced Visibility AI, a targeting layer to help companies maximize the value of RCS for Business, Auto-upgrade capabilities, and RCS-specific ...

Sales organizations love to talk about productivity, artificial intelligence, and automation. But when performance stalls, many leaders instinctively add more responsibilities to the frontline manager ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, expanding its human Experience Management (XM) artificial intelligence and data platform with the scale and depth of its healthcare ...

Akamai's collaboration with Experian strengthens secure, scalable agentic commerce and supports emerging Know Your Agent standards.

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

Boomi Connect and MCP Registry help knowledge platforms and AI agents access governed, real-time enterprise data.