Contentful Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.

Invoca has introduced Nico, an artificial intelligence revenue conversion agent that turns marketing-driven phone, web, and text leads into appointments, sales, and revenue.

Integration makes LiveRamp's commerce purchase data available for use in Adobe's agentic content supply chain.

Markup Content Guardian Agents screen materials for brand voice, audience fit, accuracy, human voice, and AI citability.

OpenX IQ lets advertisers, agencies, and publishers customize media buying decisions at scale by leveraging high-fidelity supply-side data and embedded automation across the media workflow. Operating ...

As app fatigue is rising, businesses that lead with value will win, Clutch asserts. Plus: Omdia says that more than half of all ads will be on social media by 2030.

This release includes Ask Pendulum, a conversational interface powered by the Pendulum Agent that commands specialized agents to automate brand data discovery, analysis, and strategy ideation. The ...

AI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns. 6sense applies its predictive intelligence and people data to identify the most relevant person at the engaged ...

NIQ, a consumer intelligence company, expanded its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets.

Agentic AI guidance expands CallMiner RealTime, delivering on-demand, context-aware support to contact center agents during live customer interactions.

DV Authentic AdVantage for Meta and TikTok helps advertisers on those platforms improve media effectiveness through integrated pre-bid protection, optimization, and independent measurement.

Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.