Fullstory, a behavioral data company, today launched Guides and Surveys, a product resulting from its acquisition of Usetiful late last year.

Meet The People (MTP today launched MTP Intelligence, a platform that unifies creative, campaign, media, commerce and other marketing disciplines. Powered by RADaR Analytics, MTP's data and analytics ...

Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

Hightouch, a provider of data and artificial intelligence for marketing, has launched Content Assembly, a tool to help marketers create on-brand campaign materials using their existing layouts, ...

Digital Remedy's Echo helps marketers cut through fragmented reporting, understand how channels work together, and make clearer performance decisions.

People.ai's SalesAI Platform now brings in structured and unstructured interaction data through MCP integration.

Reddit integration with Innovid enables creative trafficking, campaign setup, delivery, measurement, and optimization alongside major social platforms.

A well-implemented CRM is no longer just a sales tool. For private equity investors, it is a window into the health of the business, the predictability of future cash flows, and the feasibility of ...

Becausal, a provider of causal artificial intelligence-based consumer packaged goods and retailer audience intelligence, today launched its Always-On Sales Lift Measurement Module, powered by ABCS ...

Ada's Unified Reasoning Engine is a single intelligence layer to power agentic customer experiences in any channel.

Amplitude's AI agents have been purpose-built for behavioral analytics to understand context. They include the following:. AI Assistants, that can ask Claude or ChatGPT to summarize user behavior, ...

The way forward is baking emotional intelligence into CRM. From a CRM perspective, EI means accounting for signals that indicate buyers iare no longer curious but cautious; not uninterested, but ...