Research firm MarketsandMarkets valued the current influencer marketing platform market at $1.15 billion and expects it to ...

My last article examined how constantly changing industry terminology can both boost customer adoption and cause market ...

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months.

Fast Simon's new AI shopping optimization solution measures and shows in real time if products are correctly merchandised to maximum conversion and sales potential.

LinkedIn has updated LinkedIn for Marketing and BrandLink to help B2B marketers scale trusted creators and video through new sponsorships expanded BrandLink capabilities, and more flexible connected ...

ContinuumGlobal, a marketing orchestration solutions provider, has partnered with Inbox Monster, an email deliverability and rendering platform provider, and integrated Inbox Monster's rendering and ...

Aprimo Agentic DAM moves digital asset management from task-based AI assistance to governed, continuous execution across the content lifecycle.

Qualtrics' new omnichannel capabilities accelerate time to value; automated text analytics enable deep customer understanding; and Experience Agents take the right action in the moment.

Despite unprecedented access to data, most marketers still struggle to translate signals into insight, Brandwatch finds.

The AI Visibility Audit and the GEO Topic Planner help companies sustain relevance and  build more brand trust in a new era of search.

The challenge now is to identify use cases where agentic systems can produce measurable improvements in productivity, quality, and customer experience.

Wise Agent, providers of a CRM platform for real estate professionals, has launched Lead Pipeline to help agents organize leads, track follow-ups, and visualize opportunities from first inquiry to ...