Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.

Netomi's Enterprise Agentic AI is built for scene-based reasoning, governed execution, and operational autonomy at scale in Microsoft environments.

Eighty-four percent of companies are stuck in a "brand doom loop" that prevents marketing leaders from proving their brands' impact on enterprise growth, according to a survey by Gartner.

The research firm found that despite dramatic shifts in buyer behavior, most B2B firms are still relying on outdated GTM practices, such as mass email campaigns, marketing-qualified-lead-driven ...

During the annual NiCE World conference in Orlando, Fla., this year, Phil Britt had a chance to sit down with Arun Chandra, who was appointed NiCE's chief operating officer late last year, to discuss ...

Consumer intelligence company NIQ has partnered with advertising tech company Ogury, which will integrate NIQ's GeoPurchase data into its Persona Intelligence Engine for audience planning, media ...

CPaaS offering native to the Kiro agentic IDE gives Amazon's builder ecosystem instant access to Vonage Communications and Network APIs.

For many categories, that is where brand preference is reinforced most consistently. High-frequency transactions create feedback loops. The more often a consumer encounters and purchases a product, ...

Koddi's integration with SA360 enables advertisers to activate and measure commerce media campaigns alongside paid search and shopping efforts within a unified workflow.

PubMatic, digital advertising performance company, has launched the Creator Marketplace, a programmatic connected TV auction connecting independent creator media companies' premium CTV inventory with ...

Adobe today at Cannes introduced Adobe Brand Visibility and GenStudio for Commerce Media Networks within Adobe CX Enterprise to help businesses reach consumers on every channel, from large language ...

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet.