AI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns. 6sense applies its predictive intelligence and people data to identify the most relevant person at the engaged ...

NIQ, a consumer intelligence company, expanded its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets.

DV Authentic AdVantage for Meta and TikTok helps advertisers on those platforms improve media effectiveness through integrated pre-bid protection, optimization, and independent measurement.

Agentic AI guidance expands CallMiner RealTime, delivering on-demand, context-aware support to contact center agents during live customer interactions.

Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.

PubMatic, digital advertising performance company, has launched the Creator Marketplace, a programmatic connected TV auction connecting independent creator media companies' premium CTV inventory with ...

Netomi's Enterprise Agentic AI is built for scene-based reasoning, governed execution, and operational autonomy at scale in Microsoft environments.

NIQ Cadence brings data and intelligence into one continuous environment "Marketing leaders don't need more reports. They need a better rhythm," said Jason Tate, general manager of marketing ...

Eighty-four percent of companies are stuck in a "brand doom loop" that prevents marketing leaders from proving their brands' impact on enterprise growth, according to a survey by Gartner. The brand ...

During the annual NiCE World conference in Orlando, Fla., Phil Britt sat down with NiCE COO Arun Chandra to discuss the company outlook and where AI fits within it.

For many categories, that is where brand preference is reinforced most consistently. High-frequency transactions create feedback loops. The more often a consumer encounters and purchases a product, ...

CPaaS offering native to the Kiro agentic IDE gives Amazon's builder ecosystem instant access to Vonage Communications and Network APIs.