Most organizations trust the deal data in their CRM. 90% of business leaders say the key terms in their systems match their signed agreements. Yet 64% found a mismatch in the past year.The gap rarely ...

SugarAI's new capabilities turn CRM and ERP intelligence into next best sales actions.

AI agents by 2028Getting AI agents live is only the beginning. The next step is understanding how they perform against business goals. This Gartner report lays out the technical and business measures ...

AI agents by 2028Getting AI agents live is only the beginning. The next step is understanding how they perform against business goals. This Gartner report lays out the technical and business measures ...

Lead the AI experience at scaleAI isn't replacing your workforce. It's changing how work gets done.Many AI initiatives deliver limited value when treated as isolated efforts. To unlock measurable ...

Your AI investment is growing. Your customer experience isn't.99% of organizations are maintaining or increasing AI spend, yet 56% of customers say experiences are the same or worse than last year.

There are at least two things our Leaders categories have in common: They are all marked by healthy growth, and artificial intelligence figures prominently in all of them. Those two things are ...

Median tenure for chief marketing officers has fallen 35 percent since 2010, according to a study by CMO Huddles, a peer community for marketing leaders, and Findem, providers of an artificial ...

LiveRamp has expanded its partnership with OpenAI, allowing marketers to activate first-party audiences in ChatGPT Ads using RampID. Custom Audiences in ChatGPT allows marketers to personalize ...

Gladly today launched agentic commerce, joining its agentic service to give companies one conversational artificial intelligence engine that sells to and serves customers in one conversation, ...

Guitar Center, the leading retailer of musical instruments, lessons, repairs, and rentals in the United States, was an early adopter of Acxiom's expanded Digital Recognition capabilities, and the ...

Artificial intelligence spending by customer service leaders has surged despite near-stagnant overall budget growth for customer service and support functions, according to a survey by Gartner. The ...