Comination of Nielsen and DoubleVerify to provide clear, verified, and independent data for the end-to-end advertising segment.

PubMatic AgenticOS updates give buyers verifiable control and a complete audit trail, from planning through activation to measurement.

Partnership combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP.

Report highlights what actually drove recall, brand lift, and purchase intent during the most-watched sporting event in the world.

The World Health Organization projects that by 2050, 3.5 billion people worldwide will be using some form of assistive technology, tools that help people with disabilities or age-related limitations ...

Thryv also partnered with Wix and Ooma to boost its market presence among SMBs. The Wix partnership brings together Thryv's marketing platform and Wix's global website and unified commerce solutions.

LiveRamp a data collaboration solutions provider, has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels, such as connected TV, ...

Shirofune's Creative Timeline analysis feature lets marketers track performance across all creative campaigns in one place.

ZoomInfo has launched a native connector between Gemini Enterprise, Google Cloud's enterprise AI platform, and ZoomInfo's headless GTM context layer.

If marketing leaders don't take time to unify data and streamline their processes, AI can end up delivering incorrect or misaligned outputs faster than humans in the loop can fix them.

Pega's latest authorization expands access to workflow automation, decisioning, and process optimization for mission-critical government operations.

Adswerve Premium Supply gives companies access to curated, high-quality inventory through a single, expert-led team.