Answer engines such as OpenAI’s ChatGPT and Google’s Gemini increasingly create and retain commercial intent, traffic, and some sales. Answer engines make shopping more convenient, especially for ...

My last article examined how constantly changing industry terminology can both boost customer adoption and cause market ...

Splitit Go enables home services, healthcare, automotive, specialty retail, and professional services to offer payment installments during face-to-face sales.

Research firm MarketsandMarkets valued the current influencer marketing platform market at $1.15 billion and expects it to ...

This makes sense in one specific situation: Voice AI is the product you’re building, your team has actual voice AI ...

MessageGears, a data activation and engagement platform provider, has launched conversion reporting that ties campaign performance and revenue analytics directly to data warehouse insights.

Chief marketing officers and chief communications officers are much more positive about their budgets now than they were last ...

VideoAmp and O-N-X integration brings data-driven ad buying to local broadcast TV across all 210 U.S. markets.

AI Associate transforms Jump from insight engine to execution layer across meetings, CRM, email, planning systems, and more.

SAP Sales and Service Cloud, Donna enables SAP CX field sales teams with an intelligent, voice-first, and multi-modal assistant.

Shirofune, a digital advertising automation platform provider, has integrated with with Amazon DSP, a programmatic advertising solution that enables advertisers to buy advertising inventory across ...

Klaviyo today launched Composer, an agentic experience that generates, optimizes, and recommends full marketing campaigns and flows from a single prompt. Klaviyo also added skills to Customer Agent ...