Birdzi Journey enables retailers to deliver real-time, behavior-based offers. For new customers, lapsed shoppers, or those who have exhibited other changes in their shopping habits, Journey listens ...

TiVo, a subsidiary of Xperi, has added to its home screen user interface to help advertisers reach highly engaged consumers across the TV viewing experience. The new offerings from TiVo Ads help ...

Optable's Lanner Agent is an agentic AI ad planning tool that automates RFP-to-audience activation for publishers.

Paytronix, a provider of guest engagement solutions, has launched SMS Enrollment for Convenience Stores and SMS Enrollment Verification for both Restaurants and Convenience Stores, two capabilities to ...

Koddi, providers of a commerce media platform, has added artificial intelligence-powered capabilities to layer intelligence into day-to-day commerce media operations. These new capabilities include ...

Zeta Global is partnering with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta, its superintelligent agent for marketing.

PubMatic's AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising.

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

Adstra, a provider of identity resolution technology, is partnering with Stagwell's The Marketing Cloud (TMC) and Databricks, the data and AI company, to enhance data collaboration for modern ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Anonym is partnering with Pinterest to help companies use their most complex, deeply governed datasets to understand and improve performance on Pinterest while preserving advertiser-defined controls ...

ON24, providers of an intelligent engagement platform for B2B sales and marketing, will be acquired by Cvent, a meetings, events, and hospitality technology provider, for approximately $400 million.