SAP and Google Cloud have expanded their partnership to help marketers put artificial intelligence agents to work at scale. Through new integrations between the SAP Engagement Cloud, SAP Customer ...

UserTesting, a provider of customer insights, has launched a UserTesting for Figma plugin, allowing designers and builders to get user feedback without ever leaving Figma. By combining AI-powered test ...

impact.com, a commerce partnership marketing platform provider, is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships ...

NIQ's relationship with Stirista aligns purchase-based intelligence with data-driven activation capabilities for advertising planning and activation.

That reliance was forged during a specific era of the internet when platform fluency delivered real competitive advantage. That era is ending. The digital landscape is fragmenting, becoming ...

Gupshup, a conversational artificial intelligence platform provider, has launched Gupshup Superagent, an autonomous AI agent that drives customer conversations at scale across every major messaging ...

Innovid, an advertising platform provider, has released Hypermode, its execution layer to operationalize social advertising at scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok ...

Yelp launched its Spring Product Release with more than 35 new features and updates, including the new Yelp Assistant, an AI-powered chatbot that delivers instant answers, reliable recommendations, ...

A group of industry analysts and thought leaders had big expectations for the keynote, but walked away feeling a great opportunity was missed.

Typeface, a marketing orchestration engine provider, has integrated with Google Cloud and introduced an "Agentic Content" layer within Google Cloud's composable marketing architecture to help ...

For CMOs, AI isn't changing the mandate to drive growth, but it is radically changing their roles, Forrester noted in a new report. In the report, Forrester vice presidents and research directors Mike ...

Engine's Trust Audit helps organizations understand, fix, and reimagine their customer experiences based on customer trust insights from Adoreboard.