Chief marketing officers and chief communications officers are much more positive about their budgets now than they were last ...

BBB National Programs applauds the global CBPR 2.0 requirements as a key step toward strengthening international data privacy standards.

Too often, CRM strategy is reduced to a digital megaphone used for blasting offers or a set of standard automated triggers.

Constructor's MIA explains product discovery results, suggests next steps, and automates actions for e-commerce merchandising.

Thryv Holdings, provider of a small business marketing and sales platform, today launched Thryv AI Lead Flow, which connects online visibility, intelligent lead management, and automated sales ...

Klaviyo today launched Composer, an agentic experience that generates, optimizes, and recommends full marketing campaigns and flows from a single prompt. Klaviyo also added skills to Customer Agent ...

Synapse moves PXM from manual task execution to autonomous, governed operations, bringing agentic workflows directly to business users ...

Algolia, provider of an artificial intelligence search and retrieval platform, has enhanced its Shopify integration for faster performance, deeper merchandising control, and stronger scalability. The ...

Idomoo today launched Strata, a generative artificial intelligence foundation model to help companies create video content. Strata generates layered compositions that can be edited and personalized at ...

Research firm MarketsandMarkets valued the current influencer marketing platform market at $1.15 billion and expects it to ...

My last article examined how constantly changing industry terminology can both boost customer adoption and cause market ...

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in ...