For many categories, that is where brand preference is reinforced most consistently. High-frequency transactions create feedback loops. The more often a consumer encounters and purchases a product, ...

CPaaS offering native to the Kiro agentic IDE gives Amazon's builder ecosystem instant access to Vonage Communications and Network APIs.

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet.

NIQ Cadence brings data and intelligence into one continuous environment "Marketing leaders don't need more reports. They need a better rhythm," said Jason Tate, general manager of marketing ...

MessageGears, a cross-channel marketing platform provider, has launched a reimagined journey builder, a new visual canvas built entirely on organizations' own data warehouses.

Smartly, an advertising technology platform provider, has partnered with TV streaming platform provider Roku to bring ocial advertising to connected TV.

VideoAmp, a media performance platform provider, has launched a reporting experience that lets media buyers and sellers interrogate VideoAmp's census-level campaign measurement in plain English, with ...

Integration enables Google Cloud customers to query, analyze, and act on Dialpad's conversation intelligence across Gemini Enterprise and Google Workspace.

During the annual NiCE World conference in Orlando, Fla., this year, Phil Britt had a chance to sit down with Arun Chandra, who was appointed NiCE's chief operating officer late last year, to discuss ...

Adobe today at Cannes introduced Adobe Brand Visibility and GenStudio for Commerce Media Networks within Adobe CX Enterprise to help businesses reach consumers on every channel, from large language ...

Bloomreach Launches Sidekick Extension in Loomi for Shopify. Bloomreach, a marketing personalization solutions provider, today launched a Sidekick app extension for its Loomi for ...

Netomi's Enterprise Agentic AI is built for scene-based reasoning, governed execution, and operational autonomy at scale in Microsoft environments.