Immersive technology is creating new ways for companies to engage and convert, Clutch finds. Plus: Consumers rely on online communities for trusted peer advice.

Leadership might not be all that interested in the intricacies of a single ad campaign, but they are absolutely right to be concerned about the impact of poor data.

Nearly 60 percent of searches now end in an AI-generated answer with no click, no visit, no shot at conversion. And that number is growing. McKinsey estimates that brands across industries stand to ...

LONDON -- eGain turned over Day 2 of its Solve'26 conference to several long-standing and prominent customers, who stressed that their various eGain solutions were significantly benefitting their ...

Within two years, more than half of customer service organizations will double their technology spending, the research firm found. But the job reductions are far fewer, with only 20 percent saying in ...

AI Agent IVA resolves customer inquiries through natural conversation using eGain's AI Knowledge Hub. It supports speech-to-text and text-to-speech. It can also escalate calls to live agents and ...

Customer Data Cloud provider Amperity has released artificial intelligence assistants and real-time capabilities that help organizations act on customer signals the moment they happen.

MRI-Simmons and Experian collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media-ready audiences.

Truthset's integration with The Trade Desk's Unified ID 2.0 enables advertisers to match and activate audiences that are independently scored for accuracy.

AppsFlyer's signal marketplace, giving marketers privacy-safe access to transaction signals and identity data for audience activation across media platforms.

New integration brings Wunderkind's identity and decisioning into Bloomreach, helping companies recognize more customers, enrich journeys, and drive incremental revenue.

Highspot, providers of an agentic platform for go-to-market (GTM) performance, has released its Spring Launch '26, introducing GTM Agent, which helps enablement, marketing, and revenue operations ...