The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one ...

The third series of the CTV Podcast has gone live, available on Apple, Spotify, Amazon Music, iHeartRadio, and all major ...

ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media ...

Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by ...

In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is ...

Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed ...

With support for in-app bidding, developers can now seamlessly access BIGO Ads SDK by using Google AdMob Mediation to maximise their ad revenue. The integration allows publishers to tap into massive ...

The 100-mile benchmark minimises potential inaccuracies from reverse IP geolocation. BidPulse also reports results at 50- and ...

SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic ...

Ozyetis joined StackAdapt in 2022 as General Counsel and built the company’s Legal function from the ground up. Today, the ...

In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV ...

Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...