We chat to Peter Madani, Director of Sales & Partnerships, APAC at Lifesight, to discuss why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact… Out-of-home ...
Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real ...
The collaboration between MarkApp and VIZIO Ads addresses this market need by expanding programmatic connectivity across premium smart TV environments. Through MarkApp’s infrastructure, advertisers ...
The measurement architecture that digital built didn’t just make online channels easier to justify. It made offline channels ...
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, ...
Kargo, a leading ad tech firm bringing art and science together to orchestrate creative, context, and commerce across premium ...
In today’s Digest, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta ...
Following OpenAI’s announcement naming StackAdapt as a technology partner in its expanding ChatGPT ads ecosystem, these ...
Modern media organisations face an unprecedented storm: organic traffic is squeezed by AI discovery engines, identity ...
MarkApp has become an official Google Authorised Buyer, marking an important step in the company’s continued development as a ...
This week, regulators, researchers, and industry leaders intensified scrutiny on Big Tech, as concerns over AI safety, platform influence, and advertising effectiveness continued to grow. In today’s ...
In this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher ...
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