The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...

In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...

For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...

MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) ...

Across attention-powered campaigns in 2025, advertisers saw an average 33% lift in upper-funnel KPIs and a 53% increase in ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...

Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced ...

In a move that surprised no-one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialed ...

Content Ignite today (19th January, 2026) announced it has been included in the 2026 edition of The Sunday Times 100 Tech, ...

This week, Apple signalled a notable shift in its AI strategy, confirming a multiyear partnership with Google to use its ...

Displayce is a pioneering specialist technology suite for out-of-home (OOH) advertising, designed to meet the needs of brands, media agencies, and publishers, globally. Through its Media Buying ...