The advertising measurement sector is set for further consolidation after Nielsen agreed to acquire DoubleVerify for ...

AdPlayer.Pro is marking a decade in the video ad tech space, looking back at 10 years of innovation and partnerships since ...

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their ...

In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding ...

Powered by Silverpush’s proprietary contextual targeting, Silverpush Contextual Podcast Segments specifically target signals ...

Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry... Over the past 12 months you might have seen some MadTech Sketches ...

In 2025, Fiona Salmon was named Ad Tech Personality of the Year, while GumGum's Kamran Vahabi, was our Rising Star. So what does it actually mean to win a Wires award? We sat down with both winners to ...

If there was ever a clean AI shopping task, this seemed like it. Ingredients are structured information, about as ...

True agentic commerce in advertising cannot rely on "set-it-and-forget-it" automation. Autonomy is a force multiplier, and that cuts both ways. Without guardrails, it multiplies undesirable outcomes ...

The platform's own tools, from an AI Video Maker to its Symphony suite, are making shoppable content cheaper and faster to ...

Global remains the UK’s biggest commercial radio group with a total weekly reach of 29 million listeners across its portfolio ...

In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation ...