Despite two new Halloween campaigns breaking into the all-time top 10, this year’s Halloween ads were 32% less likely to ...

Every marketer accountable for a budget wants to know where each dirham goes. Brands in MENA have the opportunity to decide ...

Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the ...

Today, (29th October, 2026) VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...

In her latest column, Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists ...

The packages give programmatic buyers and media teams a direct route to premium, multi-publisher CTV supply, with no ...

On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...

Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading ...

Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the ...

In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing ...

Express Supply Agents bring Adnami’s agentic optimisation outside the platform login and into a simple, guided setup. Buyers ...