Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...
Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
In AI, closer ties between Big Tech and government are emerging. Google is reportedly in talks with the Pentagon to deploy ...
Chloe Neo, CEO, Omnicom Media Singapore and Daniel Henriksen, chief media officer, Omnicom Media Singapore, spoke to ...
Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. It ...
DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...
Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which ...
However, simultaneously, publisher inventory has become increasingly commoditised, becoming indistinguishable to buyer ...
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the launch of its managed service for ChatGPT ads, giving brands a direct path to reach audiences inside one of the ...
The expansion comes on the heels of a strong year for Overwolf Ads, which saw brand partnership revenue grow 200% ...
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