Much of this year’s conversation revolved around similar campaign ingredients: agentic AI, the influence of data signals, and the power of shifting the dial through measurable and transparent brand ...

Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for ...

This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace. In today’s MadTech ...

Shirley Marschall is back, and this week she's discussing the heatwave, and the ad tech hot air surrounding AI... It is hot. Unbelievably hot. You probably heard (or felt it in Cannes) that a brutal ...

Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts ...

Hannah Collins, agency lead at Samsung Ads, joined us on the Samsung Ads yacht in Cannes to discuss homescreens and the ...

The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only ...

In today’s Digest, we cover Apple and the EU holding talks over Siri’s AI rollout, DeepSeek introducing peak-hour API pricing ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that ...

Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the ...

Mobupps is proud to announce that it has been awarded Reddit Gold Certified Sales Partner, recognising the company’s ...

Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to ...