In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...
In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a ...
The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...
In a move that surprised no one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialled ...
If you think about GAM’s stranglehold, it’s over the open web, and the open web is in decline, so they can make the argument that [they’re] not really a monopoly.” —Ciaran O'Kane In this episode of ...
This week, Apple signalled a notable shift in its AI strategy, confirming a multiyear partnership with Google to use its ...
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