UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% ...
But here we are, in the middle of a DSP war between the 2025 giants: Amazon, Google, and TTD. And may the cheapest one win!
WPP has announced a five-year strategic partnership with Google, committing USD$400m (£296m) to integrate Google’s advanced artificial intelligence technologies across its global operations. The deal, ...
CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada
The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, a globally recognized Consent Management ...
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove ...
Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel ...
In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, ...
Thomas Bailly joins as head of international growth, Helena Murphy as agency lead for the UK, and Charles Duquesne as country ...
In today’s Digest, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led ...
Real-time insights that drive action: PubMatic processes live campaign data twice as fast and delivers insights 60% quicker ...
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