Across the buy and sell sides of the advertising value chain, the focus is on gathering, managing and executing first party ...
Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till ...
Done right, using AI can allow us to finally have the room to focus on the stuff we are tempted to push back. If a grad's ...
On brand awareness, 3D motion delivered a 67% uplift compared with static creative, while full motion and limited motion each ...
On Device, an advanced Brand Lift data company, today (6th October, 2026) announced the launch of its Brand Lift Data API, ...
DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can ...
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts ...
CTV planning adapted to the realities of every market CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market. By combining CTV and OLV ...
DV and OpenAI are also developing a brand suitability evaluation pilot designed to enable independent partners to collaborate with OpenAI to assess and help inform brand suitability policies and ...
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and ...
Recorded at ATS London 2026, this panel examines what true omnichannel integration looks like in 2026, covering data ...
Developed for a luxury watch brand, the display campaign used PubMatic’s AgenticOS platform to reach high-net-worth audiences ...
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