As the premier nonprofit trade association for AI-powered advertising, AgenticAdvertising.org governs the Ad Context Protocol ...

For BBC Studios, the BBC's commercial arm, the answer is a familiar asset in a new context. The business sells production, ...

In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P ...

Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, ...

Under the agreement, Goal.com will use a suite of Taboola products to enhance the reader experience, grow engagement, and ...

Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure.

Where the industry oversells agentic AI is strategy without context. An agent might decide that one placement is "better" because it generates cheaper conversions. But it may not be understood that ...

Adnami, the attention-first ad tech company, today (7th September, 2026) announced the launch of exclusive curated deal ...

In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK ...

Adform, the integrated advertising platform built for the agentic age, today (2nd September, 2026) announced that it has been ...

In this episode of A Coffee With... Naomi Boonin, VP commerce, UK at WPP Media, joins ExchangeWire's John Still over a ...

Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in ...