This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities ...
Every marketer accountable for a budget wants to know where each dirham goes. Brands in MENA have the opportunity to decide ...
In today’s ExchangeWire news digest: UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn ...
Despite two new Halloween campaigns breaking into the all-time top 10, this year’s Halloween ads were 32% less likely to ...
Fortune Greece has named Sotiris Oikonomou, founder and managing director of MarkApp, to its 40 Under 40 list for 2026, the ...
In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises USD$15bn ...
In her latest column, Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists ...
On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...
The new subscriptions for James O’Brien, My Therapist Ghosted Me, The Crime Agents, The Sports Agents, The Wittering ...
Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday ...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the results of its collaboration with RealGM, a leading sports media platform providing news, ...
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