Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that ...

In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, Forbes testing a ...

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) ...

Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no ...

In this context, the company served as the main sponsor of Mediterranean Hub, an initiative that brings together ...

Retail media has spent the last five years monetising attention, according to Alin Popescu, head of commerce strategy at WPP ...

Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement ...

When a shopper asks an assistant for the best noise-cancelling headphones under £200 in the Prime Day sales, the query ...

Another big announcement heading into Cannes is DoubleVerify's introduction of DV Neura, an AI engine that brings DV data ...

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and ...

Consolidation also remained a key theme. Penske Media Corporation expanded its influence in digital publishing through the acquisition of Vox Media’s portfolio of brands, including The Verge, Eater, ...

JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, ...