Away from AI, the digital out-of-home market gained its first major global benchmark. A new World Out of Home Organisation ...
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign ...
IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment ...
Programmatic DOOH reaches $1.34bn globally . The global market for programmatic digital out-of-home advertising finally has a ...
But just like a toll highway isn’t inherently a bad thing just because someone charges for using it, neither is the ad tech ...
Debuting at IAB PlayFronts 2026, In-Game Audience Map enables planners to enter target audience demographics from existing ...
A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced ...
Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption
In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer ...
Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, ...
AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice ...
No wonder attribution is one of the most debated areas in ad tech. Last-click, multi-touch attribution (MTA), Media Mix ...
By abusing or spoofing app identities, attackers can make legitimate developers and publishers appear to be the source of the ...
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