Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...
Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The ...
In AI, closer ties between Big Tech and government are emerging. Google is reportedly in talks with the Pentagon to deploy ...
Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. It ...
Chloe Neo, CEO, Omnicom Media Singapore and Daniel Henriksen, chief media officer, Omnicom Media Singapore, spoke to ...
The expansion comes on the heels of a strong year for Overwolf Ads, which saw brand partnership revenue grow 200% ...
Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which ...
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the launch of its managed service for ChatGPT ads, giving brands a direct path to reach audiences inside one of the ...
However, simultaneously, publisher inventory has become increasingly commoditised, becoming indistinguishable to buyer ...
Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, ...
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