Today, pDOOH buys can look and behave more like direct transactions but run through programmatic pipes. Buyers can get the ...
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is ...
Finally, publishers are strengthening their collective position in negotiations with AI companies. The New York Times has ...
DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes ...
Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...
After a long stretch of cautious spending, the latest IPA Bellwether suggests UK marketers are finally ready to loosen the ...
In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising ...
Publishers now take the most immediate hit, losing the ability to recognise some of their most valuable readers - even where ...
In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV ...
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have ...
Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of ...
Nano Interactive, the signal intelligence platform, today (15th October, 2026) shared initial performance evidence from the ...
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