DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign ...

Away from AI, the digital out-of-home market gained its first major global benchmark. A new World Out of Home Organisation ...

A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced ...

Debuting at IAB PlayFronts 2026, In-Game Audience Map enables planners to enter target audience demographics from existing ...

Programmatic DOOH reaches $1.34bn globally . The global market for programmatic digital out-of-home advertising finally has a ...

IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment ...

Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to ...

In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer ...

But just like a toll highway isn’t inherently a bad thing just because someone charges for using it, neither is the ad tech ...

Pubstack, the Supply Intelligence platform for digital publishers, today (17th September, 2026) announces the appointment of Yann Stadnicki as chief technology officer (CTO), strengthening its ...

Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with ...

Brand Metrics has also confirmed the largest platform re-work in its history, with a new user interface and underlying ...