On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...
In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...
Picnic, the inventory quality platform for digital advertising, has launched Optimised PMPs: private marketplace deals that use placement-level quality data to decide which impressions to bid on, and ...
Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the ...
The partnership combines AudienceProject's cross-media measurement expertise with xpln.ai 's attention measurement solution. AudienceProject measures deduplicated reach and frequency across channels, ...
In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing ...
Express Supply Agents bring Adnami’s agentic optimisation outside the platform login and into a simple, guided setup. Buyers ...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the results of its ...
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises USD$15bn ...
GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK ...
Locala brought together senior marketing leaders from across APAC for a closed-door roundtable luncheon in Singapore to ...
The new subscriptions for James O’Brien, My Therapist Ghosted Me, The Crime Agents, The Sports Agents, The Wittering ...
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