Finally, publishers are strengthening their collective position in negotiations with AI companies. The New York Times has ...
DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes ...
After a long stretch of cautious spending, the latest IPA Bellwether suggests UK marketers are finally ready to loosen the ...
Nano Interactive, the signal intelligence platform, today (15th October, 2026) shared initial performance evidence from the ...
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have ...
In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising ...
Digitisation has handed OOH the pricing, targeting and measurement tools that online channels have enjoyed for years, taken ...
Publishers now take the most immediate hit, losing the ability to recognise some of their most valuable readers - even where ...
Advertising offers a potential way to offset operating costs while keeping AI products accessible and allowing developers to ...
And then, on packing day, someone always turns up with one more item, delivered with the words: 'It’s small.' Mine was a lamp ...
With Opti Digital, AutoNotion grew its global programmatic Page RPM by 175%, while reaching £8 programmatic Page RPM in the ...
Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of ...
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