The research, conducted for Blis by Sapio Research among 200 senior UK marketing decision-makers, indicates confidence within ...
Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is ...
In today’s Digest, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer ...
With Kevel's strategic ad tech infrastructure, Vend Advertising positions itself as the driving force defining the ...
This week, the race to monetise AI gathered pace, with major technology and advertising players investing in new capabilities ...
In today’s ExchangeWire news digest: UK ad spend is forecast to hit £14.0bn in Q4 as the full-year forecast climbs to £51.3bn ...
Every marketer accountable for a budget wants to know where each dirham goes. Brands in MENA have the opportunity to decide ...
In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...
Despite two new Halloween campaigns breaking into the all-time top 10, this year’s Halloween ads were 32% less likely to ...
In her latest column, Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists ...
On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...
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