Consolidation also remained a key theme. Penske Media Corporation expanded its influence in digital publishing through the acquisition of Vox Media’s portfolio of brands, including The Verge, Eater, ...

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that ...

Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no ...

In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, Forbes testing a ...

When a shopper asks an assistant for the best noise-cancelling headphones under £200 in the Prime Day sales, the query ...

Retail media has spent the last five years monetising attention, according to Alin Popescu, head of commerce strategy at WPP ...

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) ...

In this context, the company served as the main sponsor of Mediterranean Hub, an initiative that brings together ...

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and ...

AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under ...

Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement ...

Walmart is buying Vibe.co, a French self-serve CTV ad platform, for $1.4 billion, according to The Wall Street Journal. The ...