In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer ...
But just like a toll highway isn’t inherently a bad thing just because someone charges for using it, neither is the ad tech ...
Brand Metrics has also confirmed the largest platform re-work in its history, with a new user interface and underlying ...
Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with ...
AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice ...
Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its ...
By abusing or spoofing app identities, attackers can make legitimate developers and publishers appear to be the source of the ...
Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s omnichannel ...
In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the ...
ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards recognise two individuals who have made a significant contribution to the ad tech industry throughout the year. The former ...
DoubleVerify (DV) detected more than half a billion impressions of low-quality AI-generated content – or "AI slop" – during ...
John Lewis recently launched its 'Gift List' vodcast, in which Angela Scanlon interviews celebrities about memorable gifts.