Every marketer accountable for a budget wants to know where each dirham goes. Brands in MENA have the opportunity to decide ...
The packages give programmatic buyers and media teams a direct route to premium, multi-publisher CTV supply, with no ...
Taboola, today (28th October, 2026) announced an industry-first partnership with Motorola, one of the world’s leading ...
In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m ...
On a similar theme, media consumption bias leads planners to optimise plans based on what they consume, rather than what ...
Adform, the integrated advertising platform, today (28th October, 2026) shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers ...
In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing ...
Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the ...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the results of its collaboration with RealGM, a leading sports media platform providing news, ...
Express Supply Agents bring Adnami’s agentic optimisation outside the platform login and into a simple, guided setup. Buyers ...
Picnic, the inventory quality platform for digital advertising, has launched Optimised PMPs: private marketplace deals that ...
The new subscriptions for James O’Brien, My Therapist Ghosted Me, The Crime Agents, The Sports Agents, The Wittering ...
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