In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding ...
Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their ...
In 2025, Fiona Salmon was named Ad Tech Personality of the Year, while GumGum's Kamran Vahabi, was our Rising Star. So what does it actually mean to win a Wires award? We sat down with both winners to ...
Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry... Over the past 12 months you might have seen some MadTech Sketches ...
AdPlayer.Pro is marking a decade in the video ad tech space, looking back at 10 years of innovation and partnerships since its launch in 2016. What started as a single-product startup has evolved into ...
True agentic commerce in advertising cannot rely on "set-it-and-forget-it" automation. Autonomy is a force multiplier, and that cuts both ways. Without guardrails, it multiplies undesirable outcomes ...
AudioStack, the agentic audio production platform for media and advertising, today (11th August, 2026) announced it has become a member of the Agentic Advertising Organisation (AAO), extending its ...
Europe; famous for its rich history, culture, food and cities. For Paris, the city of love. London, the city of finance. Munich, the city of Oktoberfest. For wine, beer, pizza, croissants and ...
Powered by Silverpush’s proprietary contextual targeting, Silverpush Contextual Podcast Segments specifically target signals ...
In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation ...
Clinch, the operating system for autonomous advertising, today (12th August, 2026) announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while ...
Sigma Software announced the AI Practitioner Summit 2026, a one-day event dedicated to engineering, technology, and business ...
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