Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the ...
In today’s Digest, we discuss Stagwell acquiring Freestar to expand further into the supply side of ad tech, Anthropic filing ...
Express Supply Agents bring Adnami’s agentic optimisation outside the platform login and into a simple, guided setup. Buyers ...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the results of its collaboration with RealGM, a leading sports media platform providing news, ...
The partnership combines AudienceProject's cross-media measurement expertise with xpln.ai 's attention measurement solution. AudienceProject measures deduplicated reach and frequency across channels, ...
GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK ...
Locala brought together senior marketing leaders from across APAC for a closed-door roundtable luncheon in Singapore to ...
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises USD$15bn ...
The new subscriptions for James O’Brien, My Therapist Ghosted Me, The Crime Agents, The Sports Agents, The Wittering ...
This isn't just a sales problem. It's an attention-supply problem. Around 19 November, gaming's entire discovery apparatus, ...
Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the ...
Google kicked off the week with the rollout of Universal Cart, a new shopping feature that allows US users to save products ...
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