How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing ...
In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a ...
The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense ...
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to ...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with ...
This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining ...
Lou hopes for an open market with more visibility and transparency in ad tech, which will help to build trust that has been ...
But the role of the store is evolving: it is establishing itself as a modular experiential space, a source of first-party ...
EU says Meta failed to protect users. The European Union says Meta isn't doing enough to protect users' physical and mental ...
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, ...
In this episode of A Coffee With... Rachel Douglas, founder of Ad Astra Advertising, joins ExchangeWire's John Still over a ...
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand ...
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