Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that ...
In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, Forbes testing a ...
Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no ...
When a shopper asks an assistant for the best noise-cancelling headphones under £200 in the Prime Day sales, the query ...
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) ...
In this context, the company served as the main sponsor of Mediterranean Hub, an initiative that brings together ...
Consolidation also remained a key theme. Penske Media Corporation expanded its influence in digital publishing through the acquisition of Vox Media’s portfolio of brands, including The Verge, Eater, ...
Retail media has spent the last five years monetising attention, according to Alin Popescu, head of commerce strategy at WPP ...
DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and ...
JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, ...
AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under ...
He emphasises the importance of omnichannel for publishers, and how the industry's focus is moving away from volume and more ...